Lei Jun
“Stand at the eye of the storm, and try to become the one who creates it.”
Data: Aug 2025 – Aug 2026, Asia Cover Figure omni-channel platforms & partner networks.
Current Cover Figure
They measure the business empire from the commanding heights of the era.
Li Bin
From a cowherd boy in the Dabie Mountains to the founder of NIO, Li Bin has spent three decades on a steadfast journey to transform China's new energy vehicle landscape. Through founding BitAuto, building NIO, and championing the battery-swap model, he has emerged as one of the most visionary pioneers in China's smart EV revolution.
“The ultimate goal of smart electric vehicles is to make travel safer and more free.”Read His Story →
Past Covers
View All →Gazing at the summit, interpreting the entrepreneurial thinking and philosophy that defines an era.
Shou Zi Chew
CEO · TikTok
Yan Junjie
Founder & CEO · MiniMax
He Xiaopeng
Founder & Chairman · XPeng Motors
Jiang Zhenghao
Founder & CEO · Low-Altitude Economy Tech
Li Xiang
Founder & CEO · Li Auto
Jensen Huang
Founder & CEO · NVIDIA
Peng Lei
Founder · Brain-Computer Interface
Wang Chuanfu
Founder & Chairman · BYD
Zhang Xue
Founder and Chief Designer · ZXMOTO (Zhang Xue Motorcycle)
Yang Zhilin
Founder and CEO · Moonshot AI
Zhong Shanshan
Founder & Chairman · Nongfu Spring
Dun Tianrui
Co-Founder & CEO · Linyi Yunchuan Energy
Sections
Independent editorial perspective on key figures and moments in contemporary business civilization.
New Business Leaders
New waves need new navigators.
Read Column →Fujian Entrepreneurs
In the blood of Fujian merchants flows the gene of the sea.
Read Column →Women of Influence
Their strength, resilient and resolute.
Read Column →Disruptors
Those who traverse cycles understand the weight of time.
Back CoverNew Business Leaders
新浪潮需要新的航海家。
Wang Ning
Founder & CEO · POP MART
Yang Ying
Founder · Amoytop Biotech
Ye Yuehui
Founder · House Food
Wang Xingxing
Founder & Chairman · Unitree
Wang Zhenhua
Founder · Congyilou Decoration Group
Fujian Entrepreneurs
闽商的血脉里，流淌着向海而生的基因。
Women of Influence
她们的力量，柔韧而笃定。
Dong Mingzhu
Chairwoman · Gree Electric
Zhang Zetian
Investor · JD.com
Zong Fuli
President · Hongsheng Beverage Group
Xu Xin
Founder · Capital Today
Peng Xin
Founder · Nayuki
Disruptors
Those who traverse long industrial cycles understand the weight of time.
View Full Series →
Thought Leadership
Methodology distilled from two decades of brand practice, with open standards and documented methodology.
Founder IP Standard System Whitepaper
Academically supported by Hong Kong Institute of Brand Research (HKIBR), researched and compiled by the Founder Brand Research Center. A systematic Founder IP research framework, with 16 volumes of academic works, covering the definition, measurement, construction, defense and inheritance of Founder IP assets, providing systematic analytical framework and decision-making reference for the industry.
Get Full Whitepaper →The ACF Cover Archive
Every cover figure is enshrined in the Archive with a permanent, immutable ACF Code — preserved forever, open for all. Not everyone makes the cover.
Search the Archive →Not Everyone Makes the Cover
Asia Cover Figure · Influencing Those Who Influence
