
We invest in the track, not the jockey.
This issue focuses on women's influence, and Xu Xin is an unavoidable name. In China's venture capital industry, she has proven with over two decades that women can reach the top in a male-dominated field. Her archival value lies not only in investing in benchmark projects like JD.com and Meituan, but also in her long-termist investment philosophy and her model of deep companionship with entrepreneurs. Xu Xin's story is a microcosm of the rise of female power in the business world and a key sample for understanding the development of China's venture capital industry.
Xu Xin graduated from Nanjing University and then joined the Bank of China, where she had a stable career path. However, her restless nature drove her to join Baring Capital in the late 1990s, formally entering the venture capital field. [1] [2] During her time at Baring, she led investments in projects including NetEase, witnessing the internet bubble burst and resurgence, accumulating valuable industry experience. [2] In 2005, Xu Xin founded Capital Today, starting her independent investment career. [3] Known for her decisive investment style, in the early investment in JD.com, she not only provided funds far exceeding Liu Qiangdong's expectations but also continued to support its development. [4] Capital Today's investment portfolio covers e-commerce, local life services, consumer goods, and HR, investing in well-known companies such as Meituan, Dianping, Bestore, and BOSS Zhipin. [5] [6] [7] Xu Xin's career reflects a transition from the system to the market, from professional manager to entrepreneur, with each step based on deep insight into trends.
Xu Xin's investment methodology is summarized into three dimensions: people, tracks, and long-term. In 'people', she places extreme importance on entrepreneur qualities, believing that early-stage investment is essentially investing in people, and she is adept at discovering entrepreneurs with 'killer instincts'. [1] In 'tracks', she prefers areas with huge market space and structural growth opportunities, making decisive moves in the early stages of trends, such as the rise of e-commerce, digitalization of local life services, and consumption upgrades. [4] [5] In 'long-term', she is a firm practitioner of long-termism, willing to accompany companies through long cycles, choosing to continue support rather than exit when JD.com and Meituan faced market doubts and troughs. [4] [5] This philosophy has earned her trust from entrepreneurs and enabled Capital Today to continuously obtain high-quality projects in fierce competition.
In China's male-dominated investment industry, Xu Xin has established a high industry reputation with her unique investment style and business judgment. The title 'Queen of Venture Capital' is not only recognition of her investment performance but also represents a landmark achievement of Chinese female investors breaking the industry ceiling. [1] Her investment philosophy has influenced an entire generation of Chinese investors, and her emphasis on 'category innovation' has become a methodological framework for many investors to study and learn. [1] Among entrepreneurs, she enjoys a high reputation, providing not only financial support but also deep help in corporate strategy, talent recruitment, and resource integration, regarded as a business mentor and long-term strategic partner. [1] Xu Xin's success proves that women can achieve outstanding results in the investment industry, and her story inspires more women to enter the venture capital field.
The business proposition Xu Xin leaves behind is: how to adhere to long-term value in a rapidly changing era. With her methodology of 'people, tracks, and long-term', she has traversed multiple economic cycles, proving that true investment wisdom lies not in chasing short-term hotspots, but in understanding human nature, grasping trends, and adhering to value. Her success is not only personal but also a symbol of Chinese women breaking the ceiling in the business field. Xu Xin's archive provides a model of courage, judgment, and persistence for future generations.