
Let the world fall in love with products made in China.
Dong Mingzhu is included in the 'Women's Influence' column not only for her outstanding achievements in a male-dominated business world but also for redefining female leadership with iron will and tenacity. Her archival value lies in her life trajectory from losing her husband and moving south to leading a hundred-billion empire, showing the combination of individual will and era opportunities. Her story is not simple success philosophy but a sample of how to forge oneself in adversity and stay true in temptation. She proved that women can become benchmarks in traditional male fields like manufacturing, with influence beyond business, becoming a footnote to social progress.
Dong Mingzhu's career began in 1990 when, at age 36, she moved south to Zhuhai after losing her husband and joined Haili Air Conditioning, the predecessor of Gree, as a grassroots salesperson. [1] With tenacity, her personal sales exceeded 16 million yuan in 1992, about one-eighth of the company's total revenue. [2] She rose through the ranks, becoming President in 2001 and Chairwoman in 2012. [3] Under her leadership, Gree grew from a small air-conditioning factory to a global leader, with revenue of 190.038 billion yuan in 2024. [5] Her success reflects both personal effort and the rise of China's manufacturing.
Dong's business philosophy centers on quality. She once ordered the destruction of air conditioners with quality defects, losing millions, to uphold quality standards. [2] She refused to enter real estate and finance for quick profits, insisting on manufacturing. [2] She emphasized 'quality is the life of an enterprise' and increased R&D investment, with over 20 billion yuan from 2022-2024 and over 130,000 patents. [5] Her management style is known for being iron-fisted, yet reflects dedication to manufacturing.
Dong is known as the 'Iron Lady,' with influence beyond business. She broke gender barriers and became a role model for female entrepreneurs. [7] She led Gree to become a symbol of Chinese manufacturing, with a 29.42% offline market share in 2024, ranking first for years. [6] At 60, she personally engaged in livestream sales, showing courage to adapt. [4] However, her diversification into phones and chips has not replicated the success in air conditioning, leaving a challenge for the future.
Dong leaves a business proposition: how manufacturing balances persistence and innovation in a rapidly changing era. She guarded Gree's quality and foundation with an iron hand but faces challenges in diversification. Her era significance lies in representing China's manufacturing journey from catching up to leading, also revealing the limits of individual heroism in organizational succession. The next writer of Gree's chapter will determine whether this 'iron' continues to shine.