# 张雪 · Zhang Xue — 封面传记 ACF-00-00138

> 亚洲封面人物 Asia Cover Figure · 机器可读档案（LLM-ready）。本文件由官网结构化档案数据自动生成，供 AI 检索与引用。中文全文与英文全文对照编排。

## 档案元数据 Metadata

- 封面编码 ACF Code：**ACF-00-00138**
- 姓名 Name：张雪 / Zhang Xue
- 职务 Title：创始人兼总设计师 / Founder and Chief Designer
- 公司 Company：张雪机车（ZXMOTO） / 
- 出生 Born：1987，湖南怀化 ()
- 篇别 Category：格局（格局篇 / Cover Biography (Geju)）
- 入档日期 Accessioned：2026-06-23
- 标签 Tags：摩托车制造, 珠峰凯越, Kove, 张雪机车, ZXMOTO, ADV, 达喀尔, WSBK, 三缸发动机, 重庆, 草根创业, 中国制造
- 永久档案链接 Archive URL：https://coverfigure.com/acf/ACF-00-00138/geju
- English archive：https://coverfigure.com/acf/ACF-00-00138/geju?lang=en
- 官网原文报道 Feature story：https://coverfigure.com/acf/figure/zhangxue

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## 卷首 Editorial Intro

中国制造业在过去四十年间完成了一次全球瞩目的规模跃升。从服装到家电，从手机到汽车，"中国制造"已经渗透到全球产业链的几乎每一个角落。然而，在规模的光环之下，一个核心困境始终未能被根本性地破解：当中国制造走向全球价值链的高端，核心技术能力的缺失成为关键的结构性短板。在两轮工业——这个与普通人日常出行最为贴近的制造领域——这个困境体现得尤为鲜明。欧美日工业体系在高性能摩托车领域的话语权，已经延续了百余年。中国虽然年产销数千万辆摩托车，却长期困于组装代工和低端代步的标签，中大排量发动机、电控系统等核心技术壁垒始终横亘在国产制造走向高端的路途之上。

张雪的存在，打破了这个行业的固有认知。他选择了一条中国制造突围中最艰难的路径——不从性价比切入，不从低端代步车迂回，而是直接从最高难度的赛道发起冲击：正向自研，全球竞赛。从湘西山里的修车学徒起步，他用二十年时间，经历资本博弈、路线分歧、两次押上全部身家的创业沉浮，最终把一台中国自研机车开上了WSBK世界超级摩托车锦标赛SSP组别的最高领奖台。这不仅是个人意义上的成功，更是中国两轮工业从规模制造迈向技术自信的历史性一刻。

亚洲《封面人物》杂志的独立编委会通过长期产业观察与严格评审机制，将张雪纳入亚洲商业领袖的终身档案编码体系，进行永久存证。他的核心标签——技术理想主义者、正向自研践行者、中国机车世界赛场破局者、两轮工业升级推动者、草根制造领袖——共同指向一个事实：他用二十年的坚守，证明了中国两轮工业完全有能力在世界最高水平的赛场上与欧美日工业体系同台竞技。

For over a century, the voice on the high-performance motorcycle racetrack has belonged almost exclusively to the industrial systems of Europe, Japan, and America. China, though the world's largest producer and market for motorcycles, has long been trapped in the labels of contract assembly and low-end commuting. The core technical barriers—mid-to-large-displacement engines, electronic control systems—stood across the road of Chinese manufacturing on its way to the world. A generation shares one conviction: the podium is the touchstone of industrial strength.

Zhang Xue is one of those who has walked furthest down this road.

Starting as a repair apprentice in the mountains of western Hunan, he took passion as his spark, stumbling through setbacks and debt, through capital battles and strategic schisms, twice betting everything he owned on the hard path of genuine in-house R&D—until he rode a Chinese-developed motorcycle to the top step of the SSP podium on the world stage of WSBK.

This Visionary Leaders archive does not set out to tell a rags-to-riches fable. Built on chronological records, public industry reporting, and commentary from across the sector, it documents the choices, compromises, and struggles of a technological idealist—and through one founder's twenty-year arc, observes the turning point at which China's two-wheeled industry moves from manufacturing at scale to technological self-confidence. An individual's obsession, in time, flows into the long river of industrial evolution. This is why we record Zhang Xue.

## 人物速览 Lead

张雪，1987年生于湖南怀化山村，从修车铺学徒、职业车队特技车手起步，2017年联合创立珠峰凯越（Kove），以500X开创国产轻量化ADV先河，2023年率凯越车队成为达喀尔拉力赛44年历史上首支完赛的中国厂商车队；2024年因坚持自研三缸发动机与投资人分歧而净身出户，创立张雪机车，2026年3月以自研818.8cc三缸赛车夺得WSBK世界超级摩托车锦标赛葡萄牙站SSP组别双回合冠军，撞开欧美日品牌垄断数十年的世界赛场大门。

Zhang Xue was born in 1987 in a mountain village in Huaihua, Hunan. He started out as an apprentice in a motorcycle repair shop and as a stunt rider for a professional racing team. In 2017 he co-founded Kove (Zhufeng Kaiyue), where the 500X created the precedent for China's lightweight adventure bike; in 2023 he led the Kove team to become the first Chinese manufacturer team ever to finish the Dakar Rally in the event's 44-year history. In 2024, after disagreements with investors over his insistence on an in-house triple-cylinder engine, he walked away with nothing and founded ZXMOTO (Zhang Xue Motorcycle). In March 2026, riding his self-developed 818.8cc triple-cylinder race bike, he won both races of the Supersport (SSP) class at the WSBK Portugal round—kicking open the door to a world stage that European, American and Japanese brands had monopolised for decades.

## 正文 Archive Chapters

### 1. 怀化山村：父母离异的少年与一辆儿童自行车 / Huaihua Mountain Village: A teenager with divorced parents and a children’s bicycle

1987年，张雪出生于湖南怀化的一个贫困山村。怀化地处湘西，多山，他的幼年记忆里，家里是土坯房、漏雨的屋顶，日子捉襟见肘。[s3] 父母在他很小的时候便分开了，他从小跟随奶奶长大。[s1][s2] 多年后回忆起童年，张雪很少提及生活的苦，却反复提到一辆车：学前班那年，多年没露面的母亲回村，给他买了一辆儿童自行车。或许就是从那两个轮子开始，他对“两轮”有了一种说不清的亲近。[s2] 头条百科的人物词条也记载，他幼年父母离异，因一辆儿童自行车萌生了对两轮交通工具的兴趣。[s8]

真正点燃他的，是14岁那年第一次近距离接触摩托车。据界面新闻报道，那年初三，同学骑来一辆金城铃木摩托车，他借过来试了四次才勉强起步，但就是那一次，他整个人都被震住了，心里冒出一个念头：这辈子，我离不开这东西了。[s2] 环球人物的报道则把这一幕写在湖南麻阳的小山村里——14岁的张雪第一次见到摩托车，便被发动机的轰鸣声点燃了激情，而成为一名车手，对那时的他而言还是遥不可及的梦。[s3]

接近摩托车最便捷的途径是修车。初中毕业后，张雪没有继续升学，而是找到怀化城里的一家摩托车修理铺当学徒。他的师父李复元是怀化摩托车协会会长，经营着怀化最大的摩托车修理店，专修进口大排量机车，铺子里摆满了别人修不好的车，最多时手下有十多个学徒。[s2] 重庆日报的报道记述了学徒生活的细节：他背着一个破旧背包走进修理铺，每天天不亮就起床开门，扫院子、擦工具、拆洗满是油污的发动机，一天干十几个小时，指甲缝里的黑机油永远洗不干净，手上的伤口刚结痂，又被零件划破。[s4] 别人眼里又脏又累的苦活，在他眼里却是通往梦想的阶梯，他常常抱着拆下来的零件研究到深夜。[s4][s5]

李复元后来向界面新闻回忆，张雪当时看起来是个比较瘦小的青年，却谎称自己已经18岁；在一众徒弟里，张雪的修车手艺不算最好，但“钻劲和闯劲独一无二”，胆子大，别人不敢做的，他敢干。[s2] 凭着这股劲，他东挪西凑买下一辆1986年生产的本田VFR400（行内称V4）——那是当年日本最经典的中量级公路跑车之一，但车子已转手十多次，发动机磨损严重，实际动力不到原厂一半，却是他能负担得起的、最接近“赛车”的东西。靠着自己的鼓捣，他硬是让轮子转了起来。[s2] 环球人物记载，他攒下8000元买下自己的第一台摩托车——一台破旧的本田越野车，在他眼里是“无价之宝”；多年后被问起“人生中哪台车对你最重要”，他仍回答“第一台”。[s3]

少年张雪的世界里没有“安分”二字。他开着爱车到处练车，曾把那台V4跑到150多码，40公里的路程20分钟跑完；有一次晚上出去玩压弯压不过来，直接冲到护栏上，车撞得稀巴烂，第二天头和手都包扎着，还故作镇定地对师父说“没事的，过几天就好了”。[s2] 另一个流传甚广的“名场面”是：他路过一家银行，看到门口十几级台阶，脑子一热想开上去，结果控制不住车，直接冲进银行大厅，保安飞奔过来把他摁住，大喊“快报警”。[s3] 这些莽撞的片段，构成了一个山村少年与摩托车最初的关系——不是工具，不是交通工具，而是他全部的热情所在。学徒出师后，17岁的张雪开了自己的修车行，修车之余，他把全部时间用来练习车技，那时他的梦想很明确：成为一名顶级的职业赛车手。[s1][s4]

媒体在追溯张雪的出身时，几乎都把笔墨落在"山村"与"摩托车"两个词上。环球人物在报道中写到，14岁那年在湖南麻阳的小山村里第一次见到摩托车时，发动机的轰鸣瞬间点燃了这个农村少年的激情；而在那之前，他对"远方"的全部想象，可能只是山路上偶尔驶过的、冒着烟的机动车。[s3] 界面新闻则记录了更具体的一幕：初三同学把一辆金城铃木骑到他面前，他前后借了四次才把车勉强发动起来，正是那几次笨拙的起步，让他在心里确认"这辈子离不开这东西"。[s2] 一个农村少年要把这种"离不开"变成职业，中间隔着家境、学历、人脉、地域的无数道坎；张雪日后回忆自己的学徒起点，从不讳言那是最底层的位置——没有学历、没有背景，只有一双手和一股不服输的劲。[s2][s4]

修理铺的日子，也是他理解"中国制造"最初的课堂。李复元的铺子专修进口大排量机车，送来的多是别人修不好的"疑难杂症"，少年张雪因此得以近距离拆解一台台日本、欧洲摩托车的发动机、化油器、车架与电气系统。[s2] 多年后他在央视《面对面》中说，在工厂和车间里他越来越深刻地体会到，大排量发动机、电控、精密部件长期被国外技术垄断，国产摩托一度被贴上低价、低端、模仿、没有核心技术的标签；这种感受的种子，其实早在怀化修理铺里就已经埋下——他修得越多，越知道哪些零件国内造不了、哪些只能高价进口、哪些坏了连配件都要等。[s1] 重庆日报也记述，学徒时期他常常抱着拆下来的零件研究到深夜，别人看到的是满手油污，他看到的是一台台机器内部的构造逻辑。[s4]

那台买来的二手本田VFR400，则让他第一次把"修车的人"和"骑车的人"两种身份叠在了一起。界面新闻写到，这辆转手十多次、发动机磨损严重、实际动力不到原厂一半的老车，是他能负担得起的最接近"赛车"的东西；他靠着自己的鼓捣让轮子重新转起来，又开着它在山路上一次次试探极限，直到把车撞烂、再一次次修好。[s2] 环球人物记载的版本是，他攒下8000元买下人生第一台摩托车——一台破旧的本田越野车，视若"无价之宝"，多年后被问起人生中最重要的车，他的答案仍是"第一台"。[s3] 两个版本的车型细节略有出入，但共同指向同一个事实：在成为造车者之前，张雪首先是一个把全部热情押在两个轮子上的、最普通也最狂热的摩友。[s2][s3]

头条百科的人物词条把他早年的脉络概括为：幼年父母离异、随奶奶长大，因儿童自行车萌生对两轮的兴趣，少年时代接触摩托车后立志投身其中，随后从学徒、车手一路走向整车制造。[s8] 张雪机车官网的创始人履历则以更"官方"的笔法记录了这段起点：2006—2008年在重庆新感觉越野车队任特技车手兼机械师，此前已在修理与骑行中完成了最初的技术积累。[s7] 对档案而言，这些粗线条的时间点之所以重要，是因为它们标注了一个没有任何行业资源的年轻人进入产业的真实路径——不是从图纸和实验室进入，而是从油污、扳手、摔车和山路上的发动机声里，一步一步"摸"进来的。[s1][s7]

还需要记录的是，张雪日后多次强调的"零件自信"，其经验源头正可以追溯到学徒岁月。他在接受央广网播发的央视《面对面》专访时说，摩托车上的任何一个零件，只要有图纸，中国100%做得出来，而且绝对不比欧美日差；[s1] 环球人物的报道中也收录了这段表述，并把它与他常年在修理一线、工厂车间和供应链市场摸爬滚打的经历联系在一起。[s3] 对一个十几岁就在怀化修理铺拆解进口大排量机车的少年来说，"中国制造能不能造好"不是一个抽象的产业命题，而是每一个轴承、每一副活塞环、每一次装配间隙里的具体问题。[s2][s4]

同样值得存档的是他少年时代性格里的两面：一面是近乎莽撞的大胆，把二手跑车开到150多码、把摩托车骑上银行台阶冲进大厅；[s2][s3] 另一面却是修车时的极度专注——师父李复元评价他手艺不算最好，但"钻劲和闯劲独一无二"，别人不敢做的他敢干，别人不愿熬的夜他愿意熬。[s2] 重庆日报记述，他一天干十几个小时，指甲缝里的黑机油永远洗不干净，手上伤口刚结痂又被零件划破，却常常抱着零件研究到深夜。[s4] 大胆与专注这两种特质，在后来的创业者张雪身上以更成熟的形态反复出现：大胆，表现为敢追采访车、敢押上房产、敢上达喀尔；专注，则表现为蒙眼装发动机、为一个参数熬通宵、每周三直播直面投诉。[s1][s2]

**English:** In 1987, Zhang Xue was born in a poor mountain village in Huaihua, Hunan. Huaihua is located in western Hunan and is very mountainous. In his childhood memories, his family had an adobe house with a leaky roof, and his life was very difficult. [s3] His parents separated when he was very young, and he grew up with his grandmother. [s1] [s2] Looking back on his childhood many years later, Zhang Xue seldom mentioned the hardships of life, but repeatedly mentioned a car: When he was in preschool, his mother, who had not been seen for many years, returned to the village and bought him a children's bicycle. Perhaps it was from those two wheels that he developed an indescribable affinity for "two wheels". The character entry in [s2] Toutiao Encyclopedia also records that his parents divorced when he was young, and he became interested in two-wheeled transportation because of a children's bicycle. [s8]

 What really ignited him was his first close contact with a motorcycle at the age of 14. According to Jiemian News, in the third year of junior high school that year, a classmate rode a Jincheng Suzuki motorcycle. He borrowed it and tried it four times before he could barely get started. But that time, he was completely shocked, and a thought came to his mind: I can't live without this thing in my life. [s2] Global People's report described this scene in a small mountain village in Mayang, Hunan - when 14-year-old Zhang Xue saw a motorcycle for the first time, his passion was ignited by the roar of the engine. Becoming a driver was still an unattainable dream for him at that time. [s3]

 The easiest way to get close to a motorcycle is to have it repaired. After graduating from junior high school, Zhang Xue did not continue his education, but found an apprenticeship in a motorcycle repair shop in Huaihua City. His master, Li Fuyuan, is the president of the Huaihua Motorcycle Association. He runs the largest motorcycle repair shop in Huaihua, specializing in repairing imported large-displacement motorcycles. The shop is filled with cars that others cannot repair. At most, he has more than ten apprentices. [s2] The Chongqing Daily report described the details of the apprentice’s life: He walked into the repair shop carrying a worn-out backpack, got up before dawn every day to open the door, swept the yard, wiped tools, and disassembled and washed the oil-stained engine. He worked for more than ten hours a day. The black engine oil under his fingernails could never be washed away, and the wounds on his hands had just scabbed and been scratched by parts. [s4] What others see as dirty and tiring hard work is, in his eyes, the ladder to dreams. He often studies late into the night holding the dismantled parts. [s4] [s5]

 Li Fuyuan later recalled to Jiemian News that Zhang Xue seemed to be a relatively thin young man at the time, but he lied that he was 18 years old. Among the apprentices, Zhang Xue's car repair skills were not the best, but he was "unique in his drilling and aggressiveness" and he was bold. He dared to do things that others did not dare to do. [s2] With this drive, he moved around and bought a Honda VFR400 (called V4 in the industry) produced in 1986 - it was one of the most classic middleweight road sports cars in Japan at that time. However, the car had changed hands more than ten times, the engine was seriously worn, and the actual power was less than half of the original factory. However, it was the closest thing to a "racing car" that he could afford. Relying on his own tinkering, he just made the wheel turn. [s2] Global People recorded that he saved 8,000 yuan to buy his first motorcycle, a dilapidated Honda off-road vehicle, which he regarded as a "priceless treasure". Years later, when asked "which car is the most important to you in life," he still answered "the first one." [s3]

 There is no word "peaceful" in the world of young Zhang Xue. He drove his favorite car everywhere to practice driving. He once ran the V4 to over 150 yards and ran a 40-kilometer distance in 20 minutes. Once when he went out to play at night and was unable to overturn the car, he rushed directly into the guardrail. [s2] Another "famous scene" that is widely circulated is: He passed by a bank and saw more than a dozen steps at the door. He wanted to drive up, but he couldn't control the car and rushed directly into the bank lobby. The security guard rushed over and held him down, shouting "call the police quickly." [s3] These reckless clips constitute the initial relationship between a mountain village boy and motorcycles - not a tool or a means of transportation, but his entire passion. After becoming an apprentice, 17-year-old Zhang Xue opened his own car repair shop. After repairing cars, he spent all his time practicing his driving skills. At that time, his dream was clear: to become a top professional racing driver. [s1] [s4]

 When the media traced Zhang Xue's origins, they almost all focused on the words "mountain village" and "motorcycle." Global People wrote in the report that when he saw a motorcycle for the first time in a small mountain village in Mayang, Hunan, when he was 14 years old, the roar of the engine instantly ignited the passion of this rural boy; but before that, all his imagination of "distant places" might just be the occasional smoking motor vehicles passing by on the mountain road. [s3] interface news recorded a more specific scene: a junior high school classmate rode a Jincheng Suzuki in front of him, and he borrowed it four times before he could barely get the car started. It was those awkward starts that made him confirm in his heart that "he can't live without this thing in his life." [s2] For a rural boy to turn this "inseparable" into a career, there are countless obstacles in the way of family background, education, connections, and geography; Zhang Xue later recalled his starting point as an apprentice and never denied that it was the lowest position - no academic qualifications, no background, only a pair of hands and an unwillingness to admit defeat. [s2] [s4]

 The days of working in a repair shop were also his first lessons in understanding "Made in China". Li Fuyuan's shop specializes in repairing imported large-displacement motorcycles, and most of the items sent to him were "difficult and complicated diseases" that others could not repair. As a result, young Zhang Xue was able to dismantle the engines, carburetors, frames and electrical systems of Japanese and European motorcycles at close range. [s2] Many years later, he said in CCTV's "Face to Face" that in factories and workshops, he realized more and more deeply that large-displacement engines, electronic controls, and precision components have long been monopolized by foreign technologies. Domestic motorcycles were once labeled as low-priced, low-end, imitation, and without core technology. The seeds of this feeling were actually planted in the Huaihua repair shop - the more he repaired, the more he knew which parts could not be made domestically, which ones could only be imported at high prices, and which ones had to wait for broken parts. [s1] Chongqing Daily also recorded that during his apprenticeship, he often held the dismantled parts and studied them late into the night. What others saw were his hands covered in oil, but what he saw was the internal structural logic of each machine. [s4]

 The second-hand Honda VFR400 he bought made him combine the two identities of "car repairman" and "cyclist" for the first time. Jiemian News wrote that this old car, which had changed hands more than ten times, had serious engine wear, and had less than half the original power, was the closest thing to a "racing car" he could afford. He relied on his own tinkering to get the wheels to spin again, and drove it on the mountain road to test the limits again and again until he crashed the car and repaired it again and again. The version recorded by [s2] Global Figures is that he saved 8,000 yuan to buy his first motorcycle, a dilapidated Honda off-road vehicle, which he regarded as a "priceless treasure." Years later, when asked about the most important car in his life, his answer was still "the first one." The details of the two versions of the [s3] are slightly different, but they all point to the same fact: before becoming a car builder, Zhang Xue was first and foremost the most ordinary and most enthusiastic motorcycle enthusiast who put all his passion on two wheels. [s2] [s3]

 The character entry in Toutiao Encyclopedia summarizes his early life as follows: his parents divorced when he was young, and he grew up with his grandmother. He became interested in two-wheeled cars because of children's bicycles. After being exposed to motorcycles as a boy, he decided to join them, and then moved from apprenticeship and rider to vehicle manufacturing. The resume of the founder of [s8] Zhang Xue Motorcycle's official website records this starting point in a more "official" way: from 2006 to 2008, he served as a stunt driver and mechanic in the Chongqing New Feeling Off-Road Team, and had previously completed his initial technical accumulation in repairs and riding. [s7] For the archives, the reason why these thick-lined time points are important is because they mark the real path of a young man without any industry resources into the industry - not from drawings and laboratories, but from oil stains, wrenches, car crashes and the sound of engines on mountain roads, step by step. [s1] [s7]

 What also needs to be recorded is that the "parts confidence" that Zhang Xue emphasized many times in the future can be traced back to his apprenticeship years. In an exclusive interview with CCTV's "Face to Face" broadcast by China Central Broadcasting Network, he said that as long as there are drawings for any part on a motorcycle, China can 100% make it, and it will definitely be no worse than Europe, the United States and Japan. [s1] Global Figures' report also included this statement and linked it to his years of experience in the repair front line, factory workshops and supply chain markets. [s3] For a teenager who has been dismantling imported large-displacement motorcycles at a Huaihua repair shop since he was a teenager, "whether Chinese manufacturing can be done well" is not an abstract industrial proposition, but a specific issue in every bearing, every pair of piston rings, and every assembly gap. [s2] [s4]

 Also worth archiving are the two sides of his personality in his boyhood: one side is almost reckless and bold, driving a second-hand sports car more than 150 yards, riding a motorcycle up the bank steps and rushing into the lobby; [s2] [s3] The other side is the extreme concentration when repairing cars - his master Li Fuyuan commented that his craftsmanship is not the best, but "the drilling and aggressiveness are unique", he dares to do things that others dare not do, and he is willing to stay up late at night that others are not willing to stay up. [s2] Chongqing Daily reported that he worked for more than ten hours a day, and the black machine oil under his fingernails could never be washed away. The wounds on his hands had just scabbed and were scratched by parts, but he often held the parts and studied them until late at night. The two qualities of [s4], boldness and focus, reappeared in a more mature form in the later entrepreneur Zhang Xue: boldness, manifested in daring to chase the car, daring to bet on real estate, and daring to go to Dakar; focus, manifested in blindfolding the engine, staying up all night for a parameter, and live broadcasting every Wednesday to face complaints. [s1] [s2]

### 2. 冒雨追车：19岁少年用100公里换来一次“被看见” / Chasing a car in the rain: A 19-year-old boy traveled 100 kilometers in exchange for being "seen"

在怀化小城修车、练车，张雪很快意识到：仅仅在这里驰骋，他永远实现不了赛车梦。他需要被更多人看见，需要一个进入职业车队的机会。[s2] 2006年，19岁的他做了一件在旁人看来近乎疯狂的事——冒雨骑行100多公里，只为得到一次上镜展示车技的机会。[s1][s4]

事情的经过，界面新闻的长篇人物报道还原得最为详尽。当时张雪隔三差五就给湖南卫视《晚间》栏目打电话——那是全国现象级的民生新闻栏目——自称是身怀绝技的民间摩托高手，“我说我骑摩托车很厉害，我会翘头、爬天坑”，多年后他在媒体群访中毫不避讳，“然后就把他们骗来了”。那年10月，记者易军和摄像师驱车10多个小时从长沙赶到怀化，只拍了几分钟就发现张雪的技术远不如他描述的厉害，认定自己“被骗了”，准备收工去麻阳采访。[s2]

离开时易军随口提到住在怀化宾馆，没想到被张雪记住了。当晚，易军的手机开始被短信轰炸：练车的彩信一条接一条，一边哀求一边“威胁”——“你们如果真不打算拍，就这么回去了，我会疯的”“我知道你们住哪，我明天早上来堵你们的门”。第二天清晨，短信准时发来：“我在你们车旁边。”张雪把摩托车停在采访车旁，自己堵在酒店出口，任凭怎么劝说都不肯走。[s2] 易军后来松口，答应从麻阳拍完折返怀化给他补拍几分钟，可张雪根本不信，跨上那辆破摩托就跟在采访车后面，说“就当我给你们带路也行”。[s2]

车队开出三十多公里，后视镜里一度看不到那个瘦小的身影，一车人以为终于甩掉了这个难缠的年轻人；直到行至一处六十度的急弯下坡、对面驶来三辆大货车、采访车减速让道的瞬间，易军猛地在后视镜里又看到了那辆熟悉的摩托车——雨越下越大，张雪浑身湿透，却在湿滑山路上死死攥着车把，还一边展示“特技”。[s2] 重庆日报记述，当时正式拍摄时他曾“翻车”，但没有放弃，而是一路冒雨跟随摄制组，最终打动工作人员，为自己赢得第二次补拍机会。[s4] 易军的从不耐烦变成后怕和心疼，他让摄像立刻架起机器拍下这一幕，同时决定推掉麻阳所有采访——拍这个不要命也要被看见的年轻人。[s2]

节目播出后，张雪成了当地小有名气的“摩托车疯子”。19岁的他在镜头前留下两句话：“有梦想，就去追。因为勇敢，我的人生更精彩。”[s4][s5] 20年后，在央视《面对面》的专访里，张雪这样解释当时的心态：“当时已经没有任何机会了，夸张地说是‘死马当活马医’，如果不去争取这次机会，可能就是错过了，再也没有了……反正只要能抓得住，就咬住了不松口。”[s1] 记者问他，如果当时没有那一期节目，人生会怎样？他的答案是“殊途同归”：“那个时候如果没有这个契机，大概率也会在当年把店关了，背上行囊直接出去找师父了，无论如何，一定会去走这条路。”[s1]

这段雨中狂奔的影像，成为张雪日后所有故事的隐喻：他不等机会，他要追机会。[s3] 更重要的是，他第一次体验到媒体的力量——这种对“被看见”的执着，贯穿了他未来20年的摩托车生涯，从论坛发帖、淘宝卖车，到抖音账号、每周三直播接投诉，再到以个人名字命名品牌，他始终是那个主动走到镜头前、把命运攥在自己手里的人。[s2] 环球人物评论说，这股不认命的狠劲，终于为他敲开了职业车队的大门。[s3]

20年后回望，2006年10月那场雨里的追赶，几乎是张雪人生方法论的第一次完整公演。界面新闻记录了许多此前不为人知的细节：他隔三差五给湖南卫视《晚间》栏目打电话"毛遂自荐"，自称身怀绝技；记者易军和摄像师驱车十多个小时从长沙赶到怀化，拍了几分钟就发现他的技术远没有电话里说得神，认定"被骗了"，准备转场麻阳。[s2] 换作旁人，故事到这里就结束了；但张雪的选择是连夜短信轰炸、清晨堵在酒店门口、冒雨跟车一百多公里——用易军的话说，最后在六十度急弯下坡、三辆大货车会车的险境里，后视镜中那个浑身湿透仍死死攥着车把的瘦小身影，让一车人从"不耐烦"变成"后怕和心疼"。[s2]

重庆日报从地方媒体的视角复述了这件事：正式拍摄时张雪一度"翻车"，但他没有放弃，而是一路冒雨跟随摄制组，最终打动工作人员，为自己赢得第二次补拍机会；19岁的他在镜头前留下"有梦想，就去追。因为勇敢，我的人生更精彩"两句话。[s4] 央视网在2026年的报道中也重访了这段影像，把它视为张雪"让世界看见中国制造"这条20年叙事线的起点。[s5] 央广网播发的央视《面对面》专访中，张雪自己拆解了当时的心态："已经没有任何机会了，夸张地说是'死马当活马医'，如果不去争取这次机会，可能就是错过了，再也没有了……反正只要能抓得住，就咬住了不松口。"[s1]

值得记录的还有他对"假如没有那次机会"的回答。记者问他，如果当年那期节目没有播出，人生会不会改写？张雪的答案是"殊途同归"：那时大概率也会关掉修车店，背上行囊直接出去找师父，"无论如何，一定会去走这条路"。[s1] 这句话的史料价值在于，它把后来所有的戏剧性——追记者、玩论坛、开直播、以个人名字命名品牌——统一到了同一个底层逻辑上：他不是在等待被发现，而是在持续制造"被发现"的机会；媒体镜头于他从来不是锦上添花，而是改变命运的工具。[s2][s5]

环球人物在报道中把这股劲称为"疯子"式的不认命：正是这种常人看来近乎偏执的执着，为他敲开了职业车队的大门。[s3] 而从更长的时间尺度看，2006年怀化山路上的这辆破摩托，与2026年波尔蒂芒赛道上的53号赛车之间，隔着的是同一个动作——追。前者追的是一台采访车、一次上镜机会；后者追的是被欧美日品牌垄断了数十年的领奖台。[s1][s3] 张雪机车官网在创始人介绍中把2006—2008年的车队岁月列为其职业生涯的第一站，也从侧面印证：那期电视节目，确实是他从地方修车铺走向职业摩托圈的转折点。[s7]

从档案角度看，这件事的细节之所以值得逐条记录，还因为它在20年后被当事人、记者和媒体三方交叉印证，而非单一来源的励志传说。界面新闻在2026年的长篇报道中采访了记者易军本人，还原了从电话自荐、驱车十多小时赴怀化、拍摄几分钟后失望离场，到雨夜跟车、临时决定推掉麻阳采访的全过程；[s2] 重庆日报与央视网则分别从地方党报和国家电视台的视角复述了同一事件，并保留了张雪当年"有梦想，就去追"的镜头表述；[s4][s5] 央广网播发的《面对面》专访中，张雪本人面对镜头再次确认了"咬住了不松口"的心态，以及"没有这个契机也会关店出去找师父"的假设。[s1] 多方信源在时间（2006年10月）、人物（19岁的张雪与《晚间》记者易军）、地点（怀化山区公路）和核心情节（冒雨跟车百余公里）上的一致，使这段故事具备了作为档案史料的可靠性。[s1][s2][s4]

事件的"后半段"同样重要。节目播出后，张雪在当地有了"摩托车疯子"的名气，并借此进入职业车队圈子；[s3][s7] 2023年5月，易军的前同事在新疆赛事现场与张雪重逢，帮助这对20年前结缘的记者与采访对象重新接上联系，当年的追车视频随后被放上抖音，置顶后点赞超过50万，再次成为公众话题。[s2] 也就是说，2006年那场雨里的追赶，实际上在17年后又"兑现"了一次——它不仅帮少年张雪敲开车队大门，还在2024年他离开凯越、独立创业的关键节点，为"张雪机车"提供了最初的品牌认知与公众信任。[s2][s3] 张雪机车官网披露的数据显示，其抖音品牌号累计播放约17.3亿次、粉丝约41万，个人号累计播放约1.3亿次、粉丝约110万；[s7] 这组数字的源头，可以一直追溯到那个堵在酒店门口、不肯让采访车开走的19岁少年。[s2][s7]

**English:** Repairing and practicing cars in the small town of Huaihua, Zhang Xue quickly realized that he would never be able to realize his dream of racing just by racing here. He needs to be seen by more people and needs a chance to join a professional team. [s2] In 2006, at the age of 19, he did something that seemed almost crazy to others - he rode more than 100 kilometers in the rain just to get a chance to show off his riding skills on camera. [s1] [s4]

 What happened is most detailed in the long-form character reports of Jiemian News. At that time, Zhang Xue called Hunan Satellite TV's "Evening" column every now and then - it was a nationwide phenomenon-level people's livelihood news column - claiming to be a folk motorcycle expert with special skills. "I said I was very good at riding a motorcycle, and I could climb up sinkholes with my head tilted up." Years later, he did not shy away from the media in a group interview, "and then I tricked them." In October of that year, reporter Yi Jun and his cameraman drove more than 10 hours from Changsha to Huaihua. After only a few minutes of filming, they discovered that Zhang Xue's skills were far inferior to what he described. They decided that they had been "cheated" and prepared to call it a day and go to Mayang for interviews. [s2]

 When leaving, Yi Jun casually mentioned that he was staying at the Huaihua Hotel, but Zhang Xue unexpectedly remembered it. That night, Yi Jun's mobile phone began to be bombarded with text messages: MMS messages from driving practice one after another, pleading and "threatening" - "If you really don't plan to take pictures and just go back like this, I will go crazy." "I know where you live, and I will block your door tomorrow morning." Early the next morning, the text message was sent on time: "I'm next to your car." Zhang Xue parked his motorcycle next to the interview car, blocked the hotel exit by himself, and refused to leave no matter how much he was persuaded. [s2] Yi Jun later relented and promised to return from Mayang to Huaihua to give him a few more minutes of reshoots, but Zhang Xue didn't believe it at all. She got on the broken motorcycle and followed the interview vehicle, saying, "Just think of me as leading the way for you." [s2]

 The convoy drove more than 30 kilometers, and for a time the thin figure was not visible in the rearview mirror. The people in the car thought they had finally gotten rid of this difficult young man; until they reached a 60-degree sharp downhill slope and three large trucks came from the opposite direction. The moment the interview vehicle slowed down to give way, Yi Jun suddenly saw the familiar motorcycle again in the rearview mirror - the rain was getting heavier and Zhang Xue was soaked, but he clung to the handlebars on the slippery mountain road and showed off "stunts". [s2] Chongqing Daily reported that he "overturned" during the official filming, but he did not give up. Instead, he followed the film crew in the rain, and finally impressed the staff and won himself a second chance to reshoot. [s4] Yi Jun's mood changed from impatient to fearful and distressed. He asked the camera to set up the machine immediately to record this scene. At the same time, he decided to reject all interviews with Mayang - to take pictures of this young man who wanted to be seen even if he risked his life. [s2]

 After the show was broadcast, Zhang Xue became a well-known local "motorcycle madman". The 19-year-old left two words in front of the camera: "If you have a dream, chase it. Because of your bravery, my life is more exciting." [s4] [s5] 20 years later, in an exclusive interview with CCTV's "Face to Face", Zhang Xue explained his mentality at the time: "At that time, there was no chance. It was an exaggeration to say that it was a 'dead horse serving as a living horse doctor.' If you don't fight for this opportunity, you may miss it, and there will be no more... Anyway, as long as you can catch it, you will not let go." [s1] The reporter asked him, what would his life have been like if there hadn't been that program? His answer is "different paths lead to the same goal": "If we didn't have this opportunity at that time, there is a high probability that we would have closed the store that year, packed our bags and gone directly to find the master. No matter what, I would definitely take this path." [s1]

 This image of running wildly in the rain has become a metaphor for all Zhang Xue's future stories: He does not wait for opportunities, he pursues them. [s3] More importantly, he experienced the power of the media for the first time - this persistence in being "seen" continued throughout his motorcycle career for the next 20 years, from posting on forums, selling cars on Taobao, to Douyin accounts, live broadcasting every Wednesday to receive complaints, and then naming the brand after his own name. He was always the one who took the initiative to step in front of the camera and hold his destiny in his own hands. [s2] global figures commented that this determination to refuse to accept fate finally opened the door of a professional racing team for him. [s3]

 Looking back 20 years later, the chase in the rain in October 2006 was almost the first complete performance of Zhang Xue's life methodology. Jiemian News recorded many previously unknown details: He called Hunan Satellite TV's "Evening" column every now and then to "recommend himself" and claimed to have special skills; reporter Yi Jun and the cameraman drove more than ten hours from Changsha to Huaihua. After a few minutes of filming, they found that his skills were far from what he said on the phone. They decided that he had been "cheated" and prepared to move to Mayang. [s2] If anyone else were to talk about it, the story would have ended here; but Zhang Xue’s choice was to bombard her with text messages all night, get stuck in front of the hotel in the early morning, and follow the car for more than 100 kilometers in the rain. In Yi Jun’s words, in the end, in the dangerous situation of a 60-degree sharp downhill bend and three large trucks meeting each other, the thin figure in the rearview mirror who was soaked and still clutching the handlebars made the people in the car change from "impatient" to "scared and distressed." [s2]

 Chongqing Daily retold this incident from the perspective of local media: Zhang Xue once "overturned" during the official filming, but he did not give up. Instead, he followed the crew in the rain, and finally impressed the staff and won himself a second chance to reshoot. The 19-year-old left two words in front of the camera: "If you have a dream, chase it. Because of your bravery, my life is more exciting." [s4] CCTV also revisited this video in its 2026 report, treating it as the starting point of Zhang Xue's 20-year narrative line of "letting the world see Made in China". [s5] In an exclusive interview with CCTV's "Face to Face" broadcast by CCTV, Zhang Xue himself broke down his mentality at that time: "There is no chance anymore. It is an exaggeration to say that it is a 'dead horse being treated as a living horse doctor'. If you don't fight for this opportunity, you may miss it and never have it again... Anyway, as long as you can catch it, you will not let go." [s1]

 It is also worth recording his answer to "If there is no such opportunity". The reporter asked him, if that program had not been broadcast, would his life have been rewritten? Zhang Xue's answer is "different paths lead to the same destination": At that time, there is a high probability that he will close the car repair shop, pack up his luggage and go out directly to find the master. "No matter what, I will definitely take this road." The historical value of S1's sentence is that it unifies all subsequent dramas - chasing reporters, playing forums, launching live broadcasts, naming brands after personal names - to the same underlying logic: he is not waiting to be discovered, but continues to create opportunities to be "discovered"; the media lens has never been the icing on the cake for him, but a tool to change his destiny. [s2] [s5]

 In reports, Global Figures called this motivation a "madman's" refusal to accept fate: It was this persistence that seemed almost paranoid to ordinary people that opened the door for him to a professional racing team. [s3] Looking at a longer time scale, what separates this broken motorcycle on the Huaihua Mountain Road in 2006 and the No. 53 car on the Portimão circuit in 2026 is the same action - chasing. The former is chasing an interview car and a photo opportunity; the latter is chasing the podium that has been monopolized by European, American and Japanese brands for decades. [s1] [s3] Zhang Xue Motorcycle's official website listed the 2006-2008 racing team years as the first stop of his career in the founder's introduction. It also confirmed from the side: that TV show was indeed the turning point for him from a local car repair shop to the professional motorcycle circle. [s7]

 From an archival perspective, the reason why the details of this incident are worth recording one by one is also because it was cross-corroborated by the parties, reporters and the media 20 years later, rather than an inspirational legend from a single source. Jiemian News interviewed reporter Yi Jun himself in a long report in 2026, restoring the entire process from self-recommendation on the phone, driving for more than ten hours to Huaihua, leaving in disappointment after a few minutes of filming, following the car on a rainy night, and temporarily deciding not to interview Mayang; [s2] Chongqing Daily and CCTV retell the same incident from the perspectives of local party newspapers and national television, respectively, and retain Zhang Xue's shot expression of "if you have a dream, chase it"; [s4] [s5] In the "Face to Face" interview broadcast by CCTV, Zhang Xue himself faced the camera and once again confirmed his mentality of "biting his tongue and not letting go" and his assumption that "without this opportunity, he would close the shop and go out to find the master." [s1] Multiple sources are consistent in time (October 2006), characters (19-year-old Zhang Xue and "Evening" reporter Yi Jun), location (mountainous road in Huaihua) and core plot (following the car for more than 100 kilometers in the rain), making this story reliable as archival historical data. [s1] [s2] [s4]

 The "second half" of the event is equally important. After the show was broadcast, Zhang Xue gained a reputation as a "motorcycle madman" in the local area, and used it to enter the professional racing circle; [s3] [s7] In May 2023, Yi Jun's former colleagues reunited with Zhang Xue at the Xinjiang event, helping the reporter and interviewee who met 20 years ago to reconnect. The car chase video of that year was subsequently posted on Douyin, and after being pinned to the top, it received more than 500,000 likes, making it a public topic again. [s2] In other words, the pursuit in the rain in 2006 actually "fulfilled" again 17 years later - it not only helped young Zhang Xue knock on the door of the team, but also provided the initial brand recognition and public trust for "Zhang Xue Motorcycles" at the key node in 2024 when he left Excelle and started his own business. [s2] [s3] Data disclosed by Zhang Xue Motorcycle’s official website shows that its Douyin brand account has been played approximately 1.73 billion times and has approximately 410,000 fans, and its personal account has been played approximately 130 million times and has approximately 1.1 million fans; [s7] The source of this set of numbers can be traced back to the 19-year-old boy who blocked the door of the hotel and refused to let the interview car drive away. [s2] [s7]

### 3. 车队岁月：特技车手、机械师与“蒙眼装发动机” / The Team Years: Stunt Drivers, Mechanics and "Blindfolded Engines"

电视节目播出后，张雪卖掉修车行，辗转投奔职业车队。据央视《面对面》报道，他加入的是国内越野摩托冠军张继星（圈内人称“牙哥”）在安徽蚌埠五河县组建的私人越野车队，身份是机械师和学徒车手。[s1] 界面新闻的记述是，2007年20岁的张雪关掉怀化修车铺，揣着两年攒下的6万块钱，辗转找到江苏泗洪的牙哥——在此之前，因为“年龄大、路子野”，他已经被好几个车队拒绝过。[s2] 张雪机车官网的官方履历则记载，2006—2008年他在重庆新感觉越野车队任职特技车手兼机械师。[s7] 不同信源对车队名称与地点的记载略有出入，但共同勾勒出同一段经历：少年张雪以学徒和机械师的身份，真正走进了职业摩托车运动的圈子。

牙哥是圈内公认的天才车手，24岁入行，拿过14次全国冠军；1998年他曾在家道中落后揣着借来的钱奔赴赛场，只用3场比赛就成为圈内黑马，2005年成立“牙哥户外”俱乐部推广赛车、跳伞等极限运动。[s2] 回忆初见张雪，牙哥说：“他找到我的时候，那个眼睛冒光，那种渴望，看到我们的车都流口水。”他从这个年轻人身上看到当年的自己，当即决定留下，免去训练费，带他练车、修车、蹭比赛。[s2] 2026年4月，牙哥在接受媒体采访时还回忆，当年没有车队愿意收留张雪，只有自己敢接纳他；他收徒的初衷是培养出比自己更强的世界冠军，不仅免收学费，还承担食宿、帮他租房。[s8]

但残酷的是，牙哥很快发现，张雪在赛车方面并没有天赋：“训练还是比较刻苦的，但是进步几乎没有。造一台好车，努力可以完成，但好的赛车手，没有天赋再努力都没用。”职业赛车手需要极高的身体协调能力，且要从小系统训练，而张雪十四五岁才第一次接触摩托车，起步太晚。[s2] 在车队的3年里他摔了无数次，最严重的一次，牙哥带他和大徒弟杨闯在林道高速骑行，前方突现台阶状路坎，牙哥凭经验通过，身后两人从他头顶飞了出去，张雪锁骨当场骨折；牙哥让他咬着报纸，徒手把断骨掰了回来，没去医院。[s2] 央视《面对面》也提到，他进入车队两年多里夺得了多项国内赛事冠军，但因身高局限，车手生涯遇到瓶颈，加上早年国内摩托车赛事少、奖金低，现实条件很难支撑车手梦想。[s1]

赛场之外，张雪把同样的痴劲用在机械上。他没日没夜地练习组装技术，练到能蒙上眼睛，把一堆散落的零件组装成一台完整的发动机。[s3][s5] 2009年，已离开车队到浙江一家摩托车厂打工的张雪，再次接受电视台采访，在节目中展示了蒙眼安装摩托车发动机的绝活。[s1] 他还曾异想天开，想在摩托车前部加装雪橇板、驾车从河面冲到对岸，整日抱着电焊机焊来焊去，甚至烧坏焊机，结果车一头栽进河里——牙哥劝不住，只能由着他试。[s2] 这份对改车的痴迷，让牙哥给出了一个改变他一生的建议：“你这么喜欢发动机，这么喜欢改车，你唯一一个能出成绩、能上领奖台的方法，就是让别人骑你的车。”[s2] 牙哥看得清楚，当时几乎没有一辆国产车不经改装就能参赛，“赛车手去造车的话，绝对很牛”。[s2]

2009年，22岁的张雪花光了所有积蓄，不得不面对现实：他成不了顶尖的赛车手。[s2][s1] 他在车队的日子快乐却难以为继——卖掉修车店后剩下的几万块钱，在特别节省的情况下坚持了两年多，到2009年钱花完了。[s1] 多年后他把这一转向概括成一句话：“既然我骑不到最前面，那就造出能让中国人冲到最前面的车。”[s4][s5] 车手梦折戟，但一个更大的梦开始了。值得一提的是，赛场经历还给了他普通工程师没有的“车感”——骑上几圈，他就能把感受精准反馈给研发；而修车、拆件的经历，让他在生产中一眼知道哪些零件不能用、容易坏。[s3] 这两段底色，日后都成了他造车的独特资本。

车队三年，张雪同时经历了两种相反的教育：一种告诉他"你成不了最好的车手"，另一种告诉他"你可能成为最好的造车人"。界面新闻引用牙哥张继星的判断：造一台好车，努力可以完成；但好的赛车手需要极高的身体协调能力和从小的系统训练，而张雪十四五岁才第一次接触摩托车，起步太晚，"没有天赋再努力都没用"。[s2] 央视《面对面》的表述更温和：进入车队两年多里他夺得过多项国内赛事冠军，但因身高局限和国内赛事环境（赛事少、奖金低、难以支撑职业车手生涯），车手之路遇到瓶颈。[s1] 两种表述指向同一个现实转折：2009年前后，花光积蓄的张雪不得不承认，以车手身份冲到世界最前面的路，基本走不通了。[s2][s1]

但机械天赋在同期被反复确认。环球人物记述，他没日没夜地练习组装，练到能蒙上眼睛把一堆散落零件组装成一台完整的发动机；[s3] 央视《面对面》也提到，2009年已经到浙江摩托车厂工作的他，曾在电视节目中展示蒙眼安装发动机的绝活。[s1] 张雪机车官网的履历表则用赛事成绩为这段岁月留下注脚：2009年首届摩托车城市登梯竞技赛国产组季军、2011年该赛事亚军、2013年首届中国·大丰沿海滩涂汽车摩托车场地拉力赛摩托车组竞赛优胜奖。[s7] 这些奖项不是世界冠军，但它们记录了一个"半路出家"的车手在专业赛场上靠苦练挣来的位置，也让他对赛事、对车辆极限、对"一台车要怎样才能赢"有了车手视角的第一手认知。[s4][s5]

牙哥那句"让别人骑你的车"的建议，在张雪后来的多次叙述中都被视为人生转向的关键。界面新闻记录了建议的完整语境：当时几乎没有一辆国产车不经改装就能参赛，职业车手出身的人去造车，"绝对很牛"；牙哥还回忆，自己收徒的初衷就是培养出比自己更强的世界冠军，当年免学费、包食宿、帮租房地留下这个"眼睛冒光"的年轻人。[s2] 头条百科等公开资料也记载，张雪早年以特技车手兼机械师身份进入职业越野车队，这段经历同时锻造了他的骑行技术与机械功底。[s8] 对一个22岁、刚刚承认车手梦碎的年轻人来说，"让别人骑你的车"不是退而求其次，而是把同一个梦想换了一条更长、更难、但天花板更高的路。[s2]

多年以后，张雪把这次转向浓缩成一句话："既然我骑不到最前面，那就造出能让中国人冲到最前面的车。"[s4][s5] 这句话后来成为他个人叙事中被引用最多的金句，也被重庆日报、央视网等媒体作为他两次创业的精神注脚。[s4][s5] 环球人物则从能力结构上解释了这种转向为何可行：修车学徒的经历让他在生产中一眼知道哪些零件不能用、容易坏；车手经历给了他普通工程师没有的"车感"，骑几圈就能把感受精准反馈给研发；等到再补上工厂的整车制造流程，一个罕见的"既懂车、又懂造、还懂赛"的复合角色就成型了。[s3] 车队岁月表面上是一段"失败的车手生涯"，实际上是他日后全部造车哲学的训练场。[s1][s3]

车队岁月还留下一个容易被忽略、但对理解张雪后来的管理方式很重要的细节：他在车队里同时是"被训练者"和"服务者"。作为学徒车手，他要接受牙哥的训练、承受摔车和成绩停滞的挫败；作为机械师，他又要负责车辆的维修、改装与保障，服务于其他车手的比赛。[s1][s2] 这种双重身份让他很早就明白，赛道上的成绩从来不是车手一个人的天赋兑现，而是车、人、后勤、维修共同构成的系统工程——牙哥"让别人骑你的车"的建议之所以能被他听进去，正是因为他已经亲手拧过无数颗螺丝、见过无数台"差一点就能赢"的车。[s2]

头条百科与张雪机车官网的公开履历都把这一阶段（2006—2008年前后）列为其职业起点，职务表述为特技车手兼机械师；[s8][s7] 央视《面对面》则补充了他离开车队的现实原因：国内摩托车赛事少、奖金低，仅凭车手身份难以维持生计，而身高与起步年龄又限制了他在职业赛场上的上限。[s1] 理想与现实的这次对撞，没有让他远离摩托车，反而把他推向了产业链更深处——从浙江阿波罗的产品岗位，到重庆老顶坡的改装生意，再到黄河摩托研发团队和后来的两次整车创业，张雪的每一步都没有离开两轮，只是把"自己赢"的执念，逐步改写成"让骑我车的人赢"。[s2][s7]

**English:** After the TV show was broadcast, Zhang Xue sold his car repair shop and joined a professional racing team. According to CCTV's "Face to Face" report, he joined the private off-road team established by domestic cross-country motorcycle champion Zhang Jixing (known as "Ya Ge" in the circle) in Wuhe County, Bengbu, Anhui Province, as a mechanic and apprentice rider. According to [s1] Jiemian News, in 2007, 20-year-old Zhang Xue opened a car repair shop in Huaihua. With 60,000 yuan saved in two years, he found Ya Ge in Sihong, Jiangsu Province. Before that, he had been rejected by several racing teams because of his "old age and wild approach." The official resume of [s2] Zhang Xue Motorcycle's official website records that from 2006 to 2008, he worked as a stunt driver and mechanic in the Chongqing New Feeling Off-Road Team. [s7] Different sources have slightly different records of the name and location of the team, but they all outline the same experience: young Zhang Xue truly entered the circle of professional motorcycle sports as an apprentice and mechanic.

 Ya Ge is recognized as a talented driver in the circle. He entered the industry at the age of 24 and has won 14 national championships. In 1998, he was behind in his family and rushed to the competition with borrowed money. He became a dark horse in the circle in just 3 races. In 2005, he established the "Ya Ge Outdoor" club to promote racing, skydiving and other extreme sports. [s2] Recalling the first time he met Zhang Xue, Brother Ya said: "When he found me, his eyes were shining, his desire was so intense that he drooled when he saw our car." He saw his old self in this young man, and immediately decided to stay, free of training fees, and take him to practice, repair and race cars. [s2] In April 2026, Ya Ge also recalled in an interview with the media that no team was willing to take Zhang Xue in, and only he dared to take him in; his original intention of taking on a disciple was to train a world champion stronger than himself, not only free of charge, but also responsible for food and accommodation, and helping him rent a house. [s8]

 But the cruel thing is that Brother Ya soon discovered that Zhang Xue has no talent in racing: "The training is quite hard, but there is almost no progress. Building a good car can be accomplished with hard work, but for a good racing driver, no matter how hard you work, it is useless." Professional racing drivers need extremely high physical coordination and systematic training from an early age. Zhang Xue only came into contact with motorcycles for the first time when he was fourteen or fifteen years old, so he started too late. [s2] He fell countless times in the three years of the team. The most serious one was when Brother Ya took him and his apprentice Yang Chuang to ride at high speed on the forest road. A step-like road bump appeared in front of them. Brother Ya passed by based on experience, and the two people behind him flew out from above his head. Zhang Xue's collarbone was fractured on the spot; Brother Ya asked him to bite the newspaper and break the broken bone back with his bare hands, without going to the hospital. [s2] CCTV's "Face to Face" also mentioned that he has won multiple domestic championships in the more than two years since he joined the team. However, due to his height limitations, his career as a driver has encountered a bottleneck. In addition, in his early years, there were few domestic motorcycle events and low prize money, and it was difficult for the actual conditions to support his dream of being a driver. [s1]

 Outside the arena, Zhang Xue applies the same passion to machinery. He practiced his assembly skills day and night until he could blindfold himself and assemble a pile of scattered parts into a complete engine. [s3] [s5] In 2009, Zhang Xue, who had left the team to work in a motorcycle factory in Zhejiang, was interviewed by a TV station again and showed off the unique skill of installing a motorcycle engine while blindfolded. [s1] He once had a whimsical idea of ​​adding a sled to the front of the motorcycle, driving from the river to the other side, holding the welding machine all day long, and even burned out the welding machine. As a result, the car fell into the river - Brother Ya couldn't help but let him try. [s2] This obsession with modifying cars made Brother Ya give a suggestion that changed his life: "If you like engines and modify cars so much, the only way you can achieve results and get on the podium is to let others ride your car." [s2] Brother Ya saw clearly that at that time, almost no domestically produced car could compete without modifications. "If a racing driver builds a car, it will definitely be awesome." [s2]

 In 2009, 22-year-old Zhang Xuehua spent all his savings and had to face reality: he could not become a top racing driver. [s2] [s1] His life in the team was happy but unsustainable - with tens of thousands of dollars left after selling the car repair shop, he persisted for more than two years with special savings. By 2009, he ran out of money. [s1] Many years later, he summed up this change in one sentence: "Since I can't ride at the front, then build a car that can allow the Chinese to rush to the front." [s4] [s5] The driver's dream failed, but a bigger dream began. It is worth mentioning that the racing experience also gave him a "car feel" that ordinary engineers don't have - after riding for a few laps, he can accurately feedback his feelings to R&D; and the experience of repairing and disassembling cars allows him to know at a glance which parts are unusable and easily damaged during production. These two backgrounds of [s3] will become his unique capital in building cars in the future.

 During his three years with the team, Zhang Xue experienced two opposite educations at the same time: one told him "you can't become the best driver", and the other told him "you can become the best car builder." Jiemian News quoted Zhang Jixing's judgment: Building a good car can be accomplished with hard work; but a good racing driver requires extremely high physical coordination and systematic training from an early age. Zhang Xue only came into contact with motorcycles for the first time when she was 14 or 15 years old. She started too late. "No matter how hard you work without talent, it is useless." [s2] CCTV's "Face to Face" put it more mildly: He has won multiple domestic championships in the more than two years since he joined the team, but due to height limitations and the domestic competition environment (few events, low prize money, and difficulty supporting a professional driver's career), his career as a driver has encountered a bottleneck. [s1] The two expressions point to the same turning point in reality: around 2009, Zhang Xue, who had spent all his savings, had to admit that the road to the top of the world as a driver was basically unworkable. [s2] [s1]

 But mechanical talent was repeatedly confirmed during the same period. Global figures described that he practiced assembly day and night until he could assemble a complete engine from a pile of scattered parts while blindfolded; [s3] CCTV's "Face to Face" also mentioned that in 2009, he had gone to work at the Zhejiang Motorcycle Factory and once demonstrated his unique skill of installing an engine while blindfolded on a TV show. The resume of [s1] Zhang Xue Motorcycle’s official website uses event results to mark this period of time: third place in the domestic group of the first motorcycle urban ladder competition in 2009, runner-up in the event in 2011, and winner of the motorcycle group competition in the first China Dafeng Coastal Beach Automotive and Motorcycle Rally in 2013. [s7] These awards are not world championships, but they record the position that a "half-way" driver has earned through hard work in the professional arena. They also give him a first-hand understanding of the competition, the limits of the vehicle, and "how a car can win" from a driver's perspective. [s4] [s5]

 Brother Ya's suggestion of "let others ride your car" was regarded as the key to the change of life in Zhang Xue's many subsequent narrations. Jiemian News recorded the complete context of the suggestion: At that time, almost no domestically produced cars could compete without modifications. For someone with a professional driver background to build a car, it would be "absolutely awesome." Public information such as [s2] Toutiao Encyclopedia also records that Zhang Xue joined a professional cross-country team as a stunt driver and mechanic in his early years. This experience simultaneously forged his riding skills and mechanical skills. [s8] For a 22-year-old young man who has just admitted that his dream as a driver has been shattered, "letting others ride your car" is not about settling for the next best thing, but about changing the same dream to a longer, more difficult road with a higher ceiling. [s2]

 Many years later, Zhang Xue condensed this turn into one sentence: "Since I can't ride at the front, then build a car that can allow the Chinese to rush to the front." [s4] [s5] This sentence later became the most quoted golden sentence in his personal narrative, and was also used by Chongqing Daily, CCTV and other media as a spiritual footnote to his two entrepreneurial ventures. The [s4] [s5] global character explained why this shift is feasible from the perspective of ability structure: his experience as a car repair apprentice allowed him to know at a glance which parts were unusable and easily broken during production; his experience as a driver gave him a "car feel" that ordinary engineers did not have, and he could accurately feedback his feelings to the research and development after riding for a few laps; when the factory's vehicle manufacturing process was added, a rare composite character who "understood both cars, manufacturing, and racing" was formed. On the surface, his time with the [s3] team was a "failed driver's career", but in fact it was the training ground for his entire car-building philosophy in the future. [s1] [s3]

 The years of the team also left behind a detail that is easily overlooked, but is important for understanding Zhang Xue's later management style: he was both the "trained person" and the "server" in the team. As an apprentice driver, he has to accept the training of Ya Ge and endure the frustration of crashes and stagnant performance; as a mechanic, he is also responsible for the maintenance, modification and guarantee of vehicles to serve other drivers in the competition. This dual identity of [s1] [s2] made him understand very early that the performance on the track is never the realization of the talent of the driver alone, but the system engineering composed of the car, people, logistics, and maintenance. The reason why Ya Ge's suggestion of "let others ride your car" was listened to is precisely because he has personally tightened countless screws and seen countless cars that "almost win". [s2]

 Both Toutiao Encyclopedia and Zhang Xue Motorcycle’s official website’s public resume list this stage (around 2006-2008) as the starting point of his career, with his job description as stunt driver and mechanic; [s8] [s7] CCTV’s “Face to Face” added the practical reasons for him leaving the team: there are few domestic motorcycle events, low prize money, it is difficult to make a living as a rider alone, and his height and starting age limit his upper limit in the professional arena. The collision between [s1] ideals and reality did not keep him away from motorcycles, but pushed him deeper into the industrial chain - from the product position of Zhejiang Apollo, to the modification business in Laodingpo, Chongqing, to the Yellow River Motorcycle R&D team and two subsequent vehicle ventures. Zhang Xue did not leave two wheels at every step, but gradually reworded the obsession of "win by myself" into "let the people who ride my bike win." [s2] [s7]

### 4. 阿波罗四年：一封求职信与整车全流程的淬炼 / Four years of Apollo: A cover letter and the tempering of the entire vehicle process

听从牙哥的建议，张雪把目光投向了工厂。他给浙江阿波罗运动科技股份有限公司写了一封求职信：“我喜欢摩托车，我修过车，我想去赛车。工资、岗位都不在乎，能不能让我进你们企业上班。”[s2] 阿波罗是当时国内小排量越野摩托车领域的绝对龙头，也是中国少数专注越野摩托单一赛道、拥有完整研发生产体系的企业。[s2] 阿波罗的董事长力排众议，破格录用了这个没有大学学历、不符合招聘标准的年轻人。[s2]

张雪机车官网的官方履历记载，2009—2012年，张雪在浙江阿波罗越野厂任职产品负责人。[s7] 环球人物报道，2009年他去了浙江这家名为阿波罗的摩托车厂上班，一边干活一边研究生产技术。[s3] 入职后，他几乎把所有时间泡在车间和测试场，很快让大家领教了他的高超技艺。[s2] 重庆日报记述，2009年到2012年，张雪在浙江一家工厂从事摩托车工作，吃透了整车研发的全流程。[s4] 央视《面对面》则总结，在摩托车厂工作四年，他掌握了整车研发、制造、供应链全流程。[s1]

这四年对张雪的意义，远不止一份工作。在阿波罗，他从一个“会修车、会改车的人”，变成一个“懂整车制造的人”。环球人物概括说，以前在湖南时他拆卸、组装过无数零件，在生产中知道哪些零件不能用、容易坏；做车手的经历又让他比普通工程师多了一份“车感”；而在浙江工作的几年，他学到了摩托车制造的整套流程和工艺。[s3] 研发、试制、生产、供应链，每一个环节他都亲手摸过——这为他日后从零创办整车厂打下了最硬的底子。[s1]

赛场也没有完全离开他。张雪机车官网履历记载，他荣获2009年首届摩托车城市登梯竞技赛国产组第3名、2011年摩托车城市登梯竞技赛国产组第2名，以及2013年首届中国·大丰沿海滩涂汽车摩托车场地拉力赛摩托车组竞赛优胜奖。[s7] 重庆日报与央视网报道亦记载，他先后斩获2009年摩托车城市登梯竞技赛国产组季军、2011年该赛事亚军。[s4][s5] 环球人物刊发的一张历史照片显示，2011年9月27日，张雪参加重庆云阳摩托车城市登梯竞技赛，并代表阿波罗摩托获得第二名。[s3] 这些成绩算不上顶级，但记录了一个底层车手在专业赛道上一次次证明自己的努力。[s4]

在阿波罗期间，还有一个插曲折射出他的性格。2009年底，他“故技重施”，拉上湖南卫视《晚间》节目背书，把央视《人与社会》栏目“骗”到浙江武义县的工厂。不死心的他再次表演“摩托车水上漂”，结果以失败告吹；但他同时展示了绝活——蒙上眼睛，花两个小时把一堆散落零件组装成一台完整的发动机，让更多观众看到这个年轻人除了“追记者”之外，对机械近乎偏执的热爱与钻研。[s2] 在阿波罗的第四年，张雪的职位一路上升，但这份职业并不能让他满足——他心里那台“自己的车”，始终没有造出来。[s2] 多年后他对央视记者回忆，在工厂里他深刻体会到，因为技术垄断，大排量发动机、电控、精密部件全靠进口，国产摩托一度被视为低价、低端、模仿、没有核心技术的代名词；也就是那时，他下定决心要造中国的顶级摩托车。[s1]

阿波罗四年在张雪的履历表里着墨不多，却被他本人和多家媒体视为"从手艺人到产业人"的关键一程。央视《面对面》总结说，在摩托车厂工作四年，他掌握了整车研发、制造、供应链的全流程；[s1] 重庆日报的表述是，2009年到2012年他在浙江一家工厂从事摩托车工作，吃透了整车研发的全流程；[s4] 张雪机车官网则给出了明确的职务——2009—2012年在浙江阿波罗越野厂任产品负责人。[s7] 阿波罗当时是国内小排量越野摩托车领域的龙头企业之一，专注越野单一赛道并拥有相对完整的研发生产体系，这意味着张雪第一次不是以修车铺老板或车队机械师的身份，而是以产业组织内部成员的身份，看到一台摩托车如何从图纸走向量产、从车间走向经销商。[s2]

界面新闻保留了他进入阿波罗的方式：一封近乎"耍赖"的求职信——"我喜欢摩托车，我修过车，我想去赛车。工资、岗位都不在乎，能不能让我进你们企业上班。"董事长力排众议，破格录用了这个没有大学学历、不符合招聘标准的年轻人。[s2] 环球人物记述，2009年他到浙江这家名为阿波罗的摩托车厂上班后，一边干活一边研究生产技术，很快让同事们领教了他的手艺。[s3] 对一个习惯了在修理铺和车队里"野路子"解决问题的人来说，工厂体系带来的是另一套训练：研发节点、试制流程、工装夹具、质量标准、供应商管理、成本核算——这些在修理铺里永远学不到的东西，构成了他日后敢说"五百万能做一台更好的车"的底气。[s1][s2]

赛场成绩与工厂履历在这一时期并行。张雪机车官网记载，他在2009年获首届摩托车城市登梯竞技赛国产组第3名、2011年获同赛事国产组第2名；[s7] 环球人物刊发的历史照片显示，2011年9月27日他参加重庆云阳摩托车城市登梯竞技赛，代表阿波罗摩托获得第二名。[s3] 重庆日报与央视网也都记载了2009年季军、2011年亚军这两个名次。[s4][s5] 以厂商车队车手身份参赛、又在工厂里参与产品开发，这种"白天造车、周末比赛"的双重身份，让他对"赛事如何反哺产品"有了最早的切身体会——这正是后来凯越"以赛事立品牌"战略的个人原型。[s2][s4]

2009年底他把央视《人与社会》栏目"骗"到浙江武义工厂的插曲，则再次显示了他对媒体机会的极度敏感：水上漂摩托的尝试失败了，但蒙眼两小时组装发动机的绝活被镜头完整记录，让更多观众看到这个年轻人对机械近乎偏执的钻研。[s2] 也是在阿波罗时期，他对行业格局的认知逐渐清晰：大排量发动机、电控系统、精密部件长期依赖进口，国产摩托被视为低价、低端、模仿、没有核心技术的代名词；他在央视采访中回忆，正是那时下定决心要造中国的顶级摩托车。[s1] 环球人物概括这四年的收获时写道，在浙江工作的几年，他学到了摩托车制造的整套流程和工艺——至此，怀化修理铺的零件经验、职业车队的车手视角、浙江工厂的全流程训练，三块拼图终于凑齐。[s3] 2012年前后离开阿波罗时，张雪已经不再是那个只会修车改车的少年，而是一个具备整车定义能力的潜在创业者，只差一个让他放手去干的舞台。[s2][s7]

阿波罗四年还塑造了张雪对"岗位"的独特理解。官网履历称他任"产品负责人"，[s7] 这意味着他不仅要懂技术，还要对产品定义、市场反馈和商业结果负责——这与他此前在修理铺"车修好就行"、在车队"车能跑完就行"的逻辑完全不同。界面新闻记述，他在阿波罗期间职位一路上升，但心里那台"自己的车"始终没有造出来；[s2] 环球人物则写到他一边干活一边研究生产技术，把研发、试制、生产、供应链每个环节都亲手摸过。[s3] 正是这种"在岗位上仍不满足"的状态，解释了他为什么在2013年宁可揣着两万元只身去重庆，也不愿继续留在一个成熟体系里做安稳的产品负责人。[s2][s3]

从信源互证的角度看，这一阶段的职务与赛事信息也最为整齐：官网履历明确记载2009—2012年在浙江阿波罗越野厂、2013—2016年加盟黄河摩托研发设计团队并推出自由300X/250X，其中自由250X为国内万元内第一款电喷摩托车；[s7] 重庆日报、央视网分别记载了2009年登梯赛季军、2011年亚军的成绩；[s4][s5] 环球人物刊发的2011年云阳登梯赛照片显示他当时代表阿波罗摩托参赛并获第二名。[s3] 厂商、赛事、职务三条线索在2009—2013年之间形成闭环：张雪以厂家身份参加赛事、以赛事经验反哺产品、以产品岗位理解产业，完成了从"车手/机械师"到"产品定义者"的身份转换。[s1][s7] 央视《面对面》后来用一句话概括这段积累——在摩托车厂工作四年，他掌握了整车研发、制造、供应链全流程；[s1] 对档案而言，这"全流程"三个字，正是他2017年敢于答应严凯"五百万造车"、2024年敢于抵押房产从零再创业的底牌。[s1][s2]

**English:** Following Ya Ge's suggestion, Zhang Xue set her sights on the factory. He wrote a cover letter to Zhejiang Apollo Sports Technology Co., Ltd.: "I like motorcycles, I have repaired cars, and I want to race. I don't care about salary or position. Can you let me work in your company?" [s2] Apollo was the absolute leader in the field of domestic small-displacement off-road motorcycles at the time. It was also one of the few companies in China that focused on a single track of off-road motorcycles and had a complete R&D and production system. The chairman of [s2] Apollo went against all odds and hired this young man who did not have a college degree and did not meet the recruitment standards. [s2]

 According to Zhang Xue’s official resume on the official motorcycle website, from 2009 to 2012, Zhang Xue worked as the product manager at Zhejiang Apollo Off-Road Factory. [s7] Global People reported that in 2009, he went to work at a motorcycle factory called Apollo in Zhejiang, studying production technology while working. After joining [s3], he spent almost all his time in the workshop and testing grounds, and quickly let everyone experience his superb skills. [s2] Chongqing Daily reported that from 2009 to 2012, Zhang Xue worked on motorcycles in a factory in Zhejiang and understood the entire process of vehicle research and development. [s4] CCTV's "Face to Face" concluded that after working in a motorcycle factory for four years, he mastered the entire process of vehicle R&D, manufacturing and supply chain. [s1]

 The meaning of these four years to Zhang Xue is far more than just a job. At Apollo, he changed from a "person who can repair and modify cars" to a "person who understands vehicle manufacturing." Global People summarized that when he was in Hunan, he disassembled and assembled countless parts, and knew which parts could not be used and were easily broken during production; his experience as a driver gave him a more "car feel" than ordinary engineers; and in the few years he worked in Zhejiang, he learned the entire process and technology of motorcycle manufacturing. He has personally touched every link of [s3] R&D, trial production, production, and supply chain - this laid the strongest foundation for him to start an automobile factory from scratch in the future. [s1]

 The playing field has not completely left him. Zhang Xue’s motorcycle official website records that he won the third place in the domestic group of the first Motorcycle City Ladder Competition in 2009, the second place in the domestic group of the 2011 Motorcycle City Ladder Competition, and the motorcycle group competition winner of the first China·Dafeng Coastal Beach Automotive and Motorcycle Rally in 2013. [s7] Chongqing Daily and CCTV reports also recorded that he successively won the third place in the domestic group of the 2009 Motorcycle City Ladder Competition and the runner-up in the event in 2011. [s4] [s5] A historical photo published by Global People shows that on September 27, 2011, Zhang Xue participated in the Chongqing Yunyang Motorcycle City Ladder Competition and won second place on behalf of Apollo Motorcycles. These [s3] results are not top-notch, but they record the efforts of a low-level driver who has proven himself time and time again on the professional circuit. [s4]

 There is also an episode during Apollo that sheds light on his character. At the end of 2009, he "repeated his old tricks" and secured the endorsement of Hunan Satellite TV's "Evening" program, and "cheated" CCTV's "People and Society" column to a factory in Wuyi County, Zhejiang. Unwilling to give up, he performed "Motorcycle Floating on Water" again, but failed; but he also showed off his unique skill - blindfolded and spent two hours assembling a pile of scattered parts into a complete engine, allowing more viewers to see this young man's almost paranoid love and study of machinery in addition to "chasing reporters". [s2] In his fourth year at Apollo, Zhang Xue's position continued to rise, but this career did not satisfy him - the "own car" in his heart was never built. [s2] Many years later, he recalled to a CCTV reporter that in the factory he deeply realized that due to technology monopoly, large-displacement engines, electronic controls, and precision components were all imported, domestic motorcycles were once regarded as synonymous with low price, low-end, imitation, and no core technology; that is when he made up his mind to build China's top motorcycles. [s1]

 The four years of Apollo were not mentioned much in Zhang Xue's resume, but they were regarded by him and many media as a key step in "from craftsman to industrialist". CCTV's "Face to Face" concluded that after working in a motorcycle factory for four years, he mastered the entire process of vehicle R&D, manufacturing and supply chain; [s1] Chongqing Daily stated that he worked on motorcycles in a factory in Zhejiang from 2009 to 2012 and understood the entire process of vehicle R&D; [s4] Zhang Xue's motorcycle official website gave a clear position - he served as product manager at Zhejiang Apollo Off-Road Factory from 2009 to 2012. The [s7] Apollo was one of the leading companies in the field of small-displacement off-road motorcycles in China at the time. It focused on a single off-road track and had a relatively complete R&D and production system. This meant that for the first time, Zhang Xue saw how a motorcycle moved from drawings to mass production, and from the workshop to the dealer, not as a repair shop owner or a team mechanic, but as an internal member of an industrial organization. [s2]

 Jiemian News retained the way he entered Apollo: an almost "cheating" cover letter - "I like motorcycles, I have repaired cars, and I want to race cars. I don't care about salary or position. I don't care if you can let me work in your company." The chairman went against all objections and hired this young man who did not have a college degree and did not meet the recruitment standards. [s2] Global People records that after he went to work at a motorcycle factory called Apollo in Zhejiang in 2009, he studied production technology while working, and soon let his colleagues learn about his craftsmanship. [s3] For a person who is used to solving problems in a repair shop and in a fleet, the factory system brings another set of training: R&D nodes, trial production processes, tooling fixtures, quality standards, supplier management, cost accounting - these things that can never be learned in a repair shop provide the confidence for him to dare to say in the future that "five million can make a better car." [s1] [s2]

 Race results and factory resumes run parallel to each other during this period. According to the official website of Zhang Xue Motorcycle, he won the third place in the domestic group of the first motorcycle urban ladder competition in 2009 and the second place in the domestic group of the same event in 2011; historical photos published by [s7] Global Figure show that on September 27, 2011, he participated in the Chongqing Yunyang Motorcycle Urban Ladder Competition and won second place on behalf of Apollo Motorcycles. [s3] Chongqing Daily and CCTV also recorded the two rankings of third place in 2009 and second place in 2011. [s4] [s5] competed as a factory team driver and participated in product development in the factory. This dual identity of "building cars during the day and racing on weekends" gave him his earliest personal experience of "how events can feed back products" - this was the personal prototype of Excelle's later strategy of "building a brand through events". [s2] [s4]

 At the end of 2009, the episode where he "cheated" CCTV's "People and Society" column to a factory in Wuyi, Zhejiang once again demonstrated his extreme sensitivity to media opportunities: his attempt to float a motorcycle on the water failed, but his unique skill of assembling an engine while blindfolded for two hours was fully recorded on camera, allowing more viewers to see this young man's almost paranoid study of machinery. [s2] was also during the Apollo period, and his understanding of the industry structure gradually became clear: large-displacement engines, electronic control systems, and precision components have long been dependent on imports. Domestic motorcycles are regarded as synonymous with low price, low-end, imitation, and no core technology. He recalled in a CCTV interview that it was at that time that he made up his mind to build China’s top motorcycles. Summarizing the gains of the past four years, [s1] Global Figure wrote that during the few years of working in Zhejiang, he learned the entire process and technology of motorcycle manufacturing. At this point, the three pieces of the puzzle finally came together: the parts experience of the Huaihua repair shop, the perspective of the riders of the professional team, and the full-process training of the Zhejiang factory. [s3] When he left Apollo around 2012, Zhang Xue was no longer the boy who only knew how to repair and modify cars, but a potential entrepreneur with the ability to define a complete vehicle. All he needed was a stage for him to do it. [s2] [s7]

 The four years of Apollo also shaped Zhang Xue's unique understanding of "position". The official website resume states that he is the "product leader", which means that he not only has to understand technology, but also is responsible for product definition, market feedback and business results - this is completely different from his previous logic in the repair shop of "the car is repaired" and in the team "the car can run to the end". Jiemian News reported that his position rose steadily during Apollo, but he never built his "own car"; [s2] Global People wrote that he studied production technology while working, and personally touched every link of R&D, trial production, production, and supply chain. [s3] It is this state of "still not satisfied at the job" that explains why he would rather go to Chongqing alone with 20,000 yuan in 2013 than stay in a mature system as a stable product leader. [s2] [s3]

 From the perspective of mutual verification of sources, the job and event information at this stage is also the neatest: the official website resume clearly records that he worked at the Zhejiang Apollo Off-Road Factory from 2009 to 2012, joined the Yellow River Motorcycle R&D and design team from 2013 to 2016, and launched the Liberty 300X/250X, of which the Liberty 250X was the first domestic EFI motorcycle worth 10,000 yuan; [s7] Chongqing Daily and CCTV recorded the results of third place in the ladder competition in 2009 and second place in 2011 respectively; [s4] [s5] Photos of the 2011 Yunyang ladder competition published by Global Figure showed that he represented Apollo Motorcycles in the competition and won second place. The three clues of [s3] manufacturers, events, and positions formed a closed loop from 2009 to 2013: Zhang Xue participated in events as a manufacturer, used event experience to feed back products, and understood the industry through product positions, completing the identity transformation from "driver/mechanic" to "product definer". [s1] [s7] CCTV's "Face to Face" later summarized this accumulation in one sentence - after working in a motorcycle factory for four years, he mastered the entire process of vehicle R&D, manufacturing, and supply chain; [s1] For the archives, these three words "whole process" were the trump card for his courage to agree to Yan Kai's "five million to build a car" in 2017, and his courage to mortgage real estate to start a business again in 2024. [s1] [s2]

### 5. 初到重庆：两万元起步，论坛网红与50万现金提车 / First arrived in Chongqing: Starting from 20,000 yuan, forum celebrity and 500,000 cash to pick up the car

2013年春节，已经辞职在家的张雪迟迟没有出门打工。妻子陈星伊问他：“都过了正月十五了，你咋还不出去？”这句话刺激到了他。“我说不管了，走出去再说！”[s2] 于是，他揣着两万元积蓄，只身来到重庆。[s1][s3] 他后来对总台记者解释选择重庆的要素：“足够丰富的供应链，后来因为人才，一直在这里没走。”重庆是中国第一台民用摩托车的诞生地，被称为“摩托之都”，聚集着中国最完整的摩托车产业链——用他的话说，“一个摩配市场就能买到造一辆摩托车需要的所有零件”。[s2][s4]

但初到重庆的张雪，人生地不熟，一个人也不认识，一点资源都没有。他住在一个小宾馆里，楼下有一家自助火锅店，他独自去吃火锅，老板用异样的眼神看他：“你一个人来吃火锅啊？”[s3] “后来我才知道，网友把孤独分成了几个等级，其中就包括一个人吃火锅。”张雪笑道。但当时他并不感到孤独，满脑子只有一个念头：活下去，干成事。[s3] 重庆日报也记录了他的说法：2013年他只身一人来到重庆，就是因为这里是“摩托之都”，在这里自己不认识一个人，但在一个摩配市场就能买到摩托车的所有配件。[s4]

为了生存，他干回老本行——修车、改车。他很快发现商机：重庆有很多“公模车”，即用公共模具生产的摩托车，千篇一律，不太适合车友长途旅行或穿越使用。他手里的2万块钱，刚好够改造一批车。[s2] 他白天泡在老顶坡——重庆最大的汽摩配件集散地——的汽配城，晚上在摩托车论坛发布改装摩托车的技术贴。[s2] “我就是根据他们想要的东西改出来的，当然就是他们想要的。”张雪毫不讳言。他非常了解摩友的需求，也懂得如何在论坛上经营自己的粉丝，凭借一手绝活成了论坛上的网红。[s2][s3]

第一批改装车，他在帖子里标了价格：整车14800元，重庆现场自提优惠2000元，唯一要求是必须付现金——“因为我没钱”。[s2][s3] 线下见面那天，30多个车友带来了整整50万现金。[s2][s3] 环球人物记述，改装一款车后他报出1.48万元的价格、要求买家必须给现金，没想到有30多名车友带着现金来找他，他一下子赚到50万元，有了“第一桶金”。[s3] 界面新闻的口径略有不同：短短半年他卖出100多台改装车，赚到人生第一桶金大约十几万元。[s2] 他还在淘宝上卖车，自己写文案、做客服和售后，一个月最多卖200台，做到了淘宝摩托车类目销量第一。[s3] 重庆日报则提到，他在重庆造出了人生中第一台真正意义上的“张雪造”摩托车——国内万元以内首款电喷摩托车，想让更多普通人骑上靠谱的、有性能的摩托车。[s4] 张雪机车官网履历进一步记载，2013—2016年他加盟黄河摩托车研发设计团队，推出自由300X和250X等车型，其中自由250X是国内万元内第一款电喷摩托车。[s7]

这种“草台班子”式的起步颇有草莽气息，但正是在产业链上摸爬滚打的经历，让张雪练就了对市场的敏锐嗅觉。[s3] 他事后总结这段经历：“没办法的时候，就先迈出这一步，总归知道下一步怎么办；迈完第二步，第三步边走边看。”[s2] 不过，公模改装的生意很快引来了同行复制。他意识到，公模改装没有任何技术壁垒，永远只能做个修车匠，造不出真正属于自己的车。[s2] 于是他做了一个大胆决定：把所有积蓄全部投进去，自主开模，打造一台完全属于自己的整车。他给这款车起了个名字，叫“自由”。[s2] 多年以后回看，重庆老顶坡的汽配城、论坛上的技术帖、30多个车友的50万现金，既是他造车梦的起点，也让他第一次完整地跑通了“了解用户—定义产品—交付产品”的闭环。[s2][s3]

2013年落脚重庆，是张雪第一次主动把自己放进一条完整的产业链里。他后来对总台记者解释选择重庆的两个要素："足够丰富的供应链，后来因为人才，一直在这里没走。"[s2] 重庆是中国第一台民用摩托车的诞生地，被称为"摩托之都"，聚集着国内最完整的摩托车配套体系；重庆日报也记录了他的说法——在这里他不认识一个人，但"在一个摩配市场就能买到摩托车的所有配件"。[s4] 对一个手里只有两万元、没有厂房没有团队的人来说，这种"一个市场凑齐一台车"的产业密度，本身就是创业资本。环球人物写到他初到重庆时独自吃火锅被老板侧目、后来才知道"一个人吃火锅"是网友调侃的孤独等级，但他当时满脑子只有"活下去，干成事"。[s3]

老顶坡汽配城的改装生意，是张雪第一次完整实践"用户定义产品"。界面新闻记述，他发现重庆市面上的"公模车"千篇一律，不适合车友长途旅行和穿越，于是白天泡在老顶坡的配件市场找件、改件，晚上在摩托车论坛发技术帖，按照车友的需求一台台改——"我就是根据他们想要的东西改出来的，当然就是他们想要的。"[s2] 第一批改装车标价14800元、重庆自提优惠2000元、唯一条件是付现金，线下见面那天30多个车友带来50万现金；环球人物把这50万称为他的"第一桶金"，界面新闻的口径则是半年卖出100多台、赚了十几万元。[s2][s3] 数字口径有差异，但商业模式的闭环是清晰的：论坛获取需求与信任、汽配城组织供应链、现金交易控制风险、口碑带来复购与转介绍。[s2]

同样在这一时期，他完成了从"改装者"到"产品负责人"的身份过渡。张雪机车官网履历记载，2013—2016年他加盟黄河摩托车研发设计团队，推出自由300X和250X等车型，其中自由250X是国内万元以内第一款电喷摩托车；[s7] 重庆日报也提到，他在重庆造出了人生中第一台真正意义上的"张雪造"摩托车——国内万元以内首款电喷摩托车，初衷是让更多普通人骑上靠谱的、有性能的摩托车。[s4] 淘宝渠道的探索同样值得记录：他自己写文案、做客服和售后，一个月最多卖200台，做到淘宝摩托车类目销量第一。[s3] 这种"创始人亲自下场做内容、做客服、做售后"的习惯，与十几年后他每周三开直播亲自接投诉的做法一脉相承。[s2]

公模改装生意被同行迅速复制，也给张雪上了关于"壁垒"的一课。他在界面新闻的采访中反思，公模改装没有任何技术壁垒，永远只能做个修车匠；于是他把所有积蓄投进去自主开模，打造一台完全属于自己的整车，并给它起名"自由"。[s2] 他事后总结这段起步哲学："没办法的时候，就先迈出这一步，总归知道下一步怎么办；迈完第二步，第三步边走边看。"[s2] 头条百科等公开资料也将2013年赴重庆、在摩配市场与电商渠道中起步列为其创业生涯的开端。[s8] 从两万元到50万现金、从论坛帖子到淘宝类目第一、从改装公模车到定义"自由"整车，重庆的前四年让张雪完成了原始积累，也让他看清了下一道必须跨越的门槛——没有自己的模具、自己的发动机、自己的品牌，就永远在产业链的最底端打转。[s2][s4]

重庆前四年的另一条暗线，是张雪对"渠道"和"传播"的无师自通。论坛技术帖、淘宝店铺、现金自提、车友口碑，构成了一套早在短视频时代之前就跑通的"创始人IP+直销"模型：他本人就是最懂产品的客服、最有说服力的销售和最勤快的内容生产者。[s2][s3] 环球人物记载他在淘宝上自己写文案、做客服和售后，一个月最多卖200台、做到淘宝摩托车类目销量第一；[s3] 界面新闻则记录了他在论坛上"根据车友想要的东西改车"的产品方法，以及30多名车友带50万现金线下提车的信任背书。[s2] 十几年后，他在张雪机车时期每周三开直播亲自接投诉、用个人名字命名品牌、把抖音账号变成最大的销售与客服入口，本质上都是同一套方法在新媒介上的延续。[s2][s7]

黄河摩托时期的自由300X、自由250X，则是他在"打工"框架内第一次完整定义量产车型。官网履历明确记载，2013—2016年他加盟黄河摩托车研发设计团队，推出自由300X和250X，其中自由250X是国内万元以内第一款电喷摩托车；[s7] 重庆日报也把"国内万元以内首款电喷摩托车"称为他在重庆造出的第一台真正意义上的"张雪造"摩托车。[s4] 电喷取代化油器是摩托车技术升级的重要一步，把电喷车型打到万元以内，意味着他从一开始就锚定了"让普通人骑上靠谱、有性能的摩托车"的产品定位——这与后来凯越500X以178公斤车重、3万多元定价切中ADV空白市场，再到张雪机车500RR以29980元起定价冲击四缸仿赛，是同一条产品哲学的不同阶段。[s4][s13][s15]

**English:** During the Spring Festival of 2013, Zhang Xue, who had resigned and stayed at home, still did not go out to work. His wife Chen Xingyi asked him: "It's already the fifteenth day of the first lunar month, why don't you go out?" This sentence stimulated him. "I said don't care, let's go out and talk about it!" [s2] So, he came to Chongqing alone with 20,000 yuan of savings. [s1] [s3] He later explained to the main station reporter the factors that led to his choice of Chongqing: “The supply chain is rich enough, and I have stayed here because of the talent.” Chongqing is the birthplace of China’s first civilian motorcycle and is known as the “Motorcycle Capital”. It has the most complete motorcycle industry chain in China – in his words, “all the parts needed to build a motorcycle can be purchased in one motorcycle parts market.” [s2] [s4]

 But when Zhang Xue arrived in Chongqing for the first time, she was unfamiliar with the place, didn’t know anyone, and had no resources at all. He lived in a small hotel, and there was a self-service hot pot restaurant downstairs. He went to eat hot pot alone, and the boss looked at him strangely: "Are you coming to eat hot pot alone?" [s3] "Later I learned that netizens divided loneliness into several levels, including eating hot pot alone." Zhang Xue said with a smile. But he didn't feel lonely at that time. There was only one thought in his mind: survive and accomplish something. [s3] Chongqing Daily also recorded his statement: He came to Chongqing alone in 2013 because this is the "motorcycle capital". He didn't know anyone here, but he could buy all the accessories for motorcycles in a motorcycle parts market. [s4]

 In order to survive, he returned to his old job - repairing and modifying cars. He quickly discovered a business opportunity: Chongqing has many "public model motorcycles", that is, motorcycles produced using public molds, which are all the same and not suitable for riders to travel long distances or cross-country. The 20,000 yuan in his hand is just enough to modify a batch of cars. [s2] During the day, he spent time in the Auto Parts City in Laodingpo, Chongqing’s largest auto and motorcycle parts distribution center. At night, he posted technical posts on modified motorcycles on motorcycle forums. [s2] "I modified it based on what they wanted, and of course it was what they wanted." Zhang Xue made no secret of it. He understands the needs of motorcycle friends very well and knows how to manage his fans on the forum. He has become an Internet celebrity on the forum with his unique skills. [s2] [s3]

 For the first batch of modified cars, he marked the price in his post: 14,800 yuan for the whole car, and a discount of 2,000 yuan for on-site pickup in Chongqing. The only requirement was that he had to pay in cash - "because I have no money." On the day of the [s2] [s3] offline meeting, more than 30 riders brought a total of 500,000 in cash. [s2] [s3] Global Figures described that after modifying a car, he quoted a price of 14,800 yuan and asked the buyer to pay cash. Unexpectedly, more than 30 car enthusiasts came to him with cash. He suddenly earned 500,000 yuan and had his "first pot of gold." The caliber of [s3] interface news is slightly different: in just six months, he sold more than 100 modified cars and earned his first pot of gold, about hundreds of thousands of yuan. [s2] He also sells cars on Taobao, writing copywriting, doing customer service and after-sales service himself. He sells up to 200 units a month and ranks first in the motorcycle category on Taobao. [s3] Chongqing Daily mentioned that he built his first truly "Zhang Xuezhi" motorcycle in Chongqing - the first domestic EFI motorcycle priced at less than 10,000 yuan, hoping that more ordinary people could ride reliable and high-performance motorcycles. [s4] Zhang Xue Motorcycle's official website resume further records that from 2013 to 2016, he joined the Huanghe Motorcycle R&D and design team and launched the Freedom 300X and 250X models, among which the Freedom 250X was the first domestic EFI motorcycle worth 10,000 yuan. [s7]

 This kind of "grass team"-style start was quite hasty, but it was the experience of climbing up and down the industrial chain that allowed Zhang Xue to develop a keen sense of the market. [s3] He summed up the experience afterwards: "When you have no choice, just take this step first, and you will always know what to do next; after taking the second step, take the third step and watch it while walking." [s2] However, the business of modifying public models soon attracted copycats from peers. He realized that there were no technical barriers to modifying public models. He would always be a car repairman and would never be able to build a car that was truly his own. [s2] So he made a bold decision: invest all his savings, open molds independently, and build a complete vehicle that is completely his own. He named the car "Liberty." [s2] Looking back many years later, the auto parts mall in Laodingpo, Chongqing, the technical posts on the forum, and the 500,000 cash from more than 30 car enthusiasts were not only the starting point of his dream of building a car, but also allowed him to completely complete the closed loop of "understanding users - defining products - delivering products" for the first time. [s2] [s3]

 Settling in Chongqing in 2013 was the first time Zhang Xue took the initiative to put herself into a complete industrial chain. He later explained to a reporter from the main station the two factors that led to his choice of Chongqing: "A rich enough supply chain, and later because of the talent, he stayed here." [s2] Chongqing is the birthplace of China's first civilian motorcycle. It is known as the "Motorcycle Capital" and has the most complete motorcycle supporting system in the country. Chongqing Daily also recorded his statement - he didn't know anyone here, but "you can buy all the accessories for motorcycles in one motorcycle parts market." [s4] For a person with only 20,000 yuan in hand, no factory building and no team, this kind of industrial density of "one car in one market" is itself entrepreneurial capital. Global People wrote that when he first arrived in Chongqing, he was squinted by his boss when he ate hot pot alone. Later he learned that "eating hot pot alone" was a level of loneliness that netizens ridiculed, but at that time all he could think about was "survive and accomplish something." [s3]

 The modification business in Laodingpo Auto Parts City is Zhang Xue's first complete practice of "user-defined products." According to Jiemian News, he found that the "male model bikes" on the market in Chongqing were all the same and were not suitable for long-distance travel and cross-country travel by riders, so he spent the day at the accessories market in Laodingpo looking for and modifying parts, and at night he posted technical posts on motorcycle forums, modifying them one by one according to the needs of riders - "I modified them based on what they wanted, and of course it was what they wanted." [s2] The price of the first batch of modified cars was 14,800 yuan, with a discount of 2,000 yuan for self-pickup in Chongqing. The only condition was to pay in cash. On the day of the offline meeting, more than 30 car enthusiasts brought 500,000 in cash; a global figure called the 500,000 his "first pot of gold." According to Jiemian News, he sold more than 100 units in half a year and earned more than 100,000 yuan. The digital caliber of [s2] and [s3] is different, but the closed loop of the business model is clear: the forum obtains demand and trust, the auto parts city organizes the supply chain, cash transactions control risks, and word-of-mouth brings repurchase and referrals. [s2]

 Also during this period, he completed the transition from "modifier" to "product leader". Zhang Xue’s official website resume records that from 2013 to 2016, he joined the Huanghe Motorcycle R&D and design team and launched the Freedom 300X and 250X models. Among them, the Freedom 250X was the first EFI motorcycle in China with a price of less than 10,000 yuan; [s7] Chongqing Daily also mentioned that he built the first truly "Zhang Xuezhi" motorcycle in Chongqing - the first domestic EFI motorcycle priced at less than 10,000 yuan. The original intention was to allow more ordinary people to ride reliable and high-performance motorcycles. The exploration of [s4] Taobao channels is also worth recording: he writes copywriting, does customer service and after-sales by himself, and sells up to 200 units a month, ranking first in the motorcycle category on Taobao. S3's habit of "the founder personally producing content, doing customer service, and doing after-sales" is in the same vein as his practice of broadcasting live broadcasts every Wednesday to personally answer complaints more than ten years later. [s2]

 The public model modification business was quickly copied by peers, and it also taught Zhang Xue a lesson about "barriers". In an interview with Jiemian News, he reflected that there are no technical barriers to modifying public models, and he will always be a car repairman. So he invested all his savings in making molds independently, built a complete vehicle that was completely his own, and named it "Freedom." [s2] He later summarized this starting philosophy: "When you have no choice, just take this step first, and you will always know what to do next; after taking the second step, take the third step and watch it while walking." [s2] Public information such as Toutiao Encyclopedia also lists going to Chongqing in 2013 and starting in the motorcycle parts market and e-commerce channels as the beginning of his entrepreneurial career. [s8] went from 20,000 yuan to 500,000 in cash, from forum posts to No. 1 in Taobao category, from modified public model cars to defining "free" complete vehicles. The first four years in Chongqing allowed Zhang Xue to complete his primitive accumulation, and also allowed him to clearly see the next threshold that he must cross - without his own mold, his own engine, and his own brand, he would always be at the bottom of the industrial chain. [s2] [s4]

 Another hidden thread in the first four years of Chongqing is Zhang Xue's self-taught knowledge of "channels" and "communication." Forum technical posts, Taobao stores, cash withdrawals, and word-of-mouth among car enthusiasts constitute a "founder IP + direct sales" model that has been in operation long before the short video era: he himself is the customer service person who understands the product best, the most persuasive salesperson, and the most diligent content producer. [s2] [s3] Global Figures recorded that he wrote copy, did customer service and after-sales on Taobao, sold up to 200 units a month, and ranked first in the motorcycle category on Taobao; [s3] Interface News recorded his product method of "modifying motorcycles according to what riders want" on the forum, and the trust and endorsement of more than 30 riders who brought 500,000 cash to pick up the bike offline. [s2] More than ten years later, during Zhang Xue's motorcycle days, he held live broadcasts every Wednesday to personally answer complaints, named the brand after his personal name, and turned his Douyin account into the largest sales and customer service portal. They were essentially a continuation of the same method in new media. [s2] [s7]

 The Freedom 300X and Freedom 250X during the Huanghe Motorcycle period were the first time he fully defined mass-produced models within the framework of "part-time work". The official website resume clearly records that from 2013 to 2016, he joined the Huanghe Motorcycle R&D and design team and launched the Freedom 300X and 250X. Among them, the Freedom 250X was the first domestic EFI motorcycle with a price of less than 10,000 yuan; [s7] Chongqing Daily also called "the first domestic EFI motorcycle with a price of less than 10,000 yuan" as the first truly "Zhang Xuezhi" motorcycle he built in Chongqing. Replacing the carburetor with [s4] electronic fuel injection is an important step in the technological upgrading of motorcycles. The price of electronic fuel injection models within 10,000 yuan means that it has anchored the product positioning of "letting ordinary people ride reliable and high-performance motorcycles" from the beginning. This is different stages of the same product philosophy as the Excelle 500X that entered the blank ADV market with a weight of 178 kilograms and a price of more than 30,000 yuan, and then the Zhang Xue Motorcycle 500RR hit the four-cylinder imitation racing with a starting price of 29,980 yuan. [s4] [s13] [s15]

### 6. “自由”折戟与百万负债：第一台整车的教训 / "Freedom" failed and millions of debts: lessons from the first complete vehicle

公模改装的生意被同行迅速复制后，张雪看清了一个现实：没有自主开模的整车，就永远只是个修车匠。他把所有积蓄投进去，要打造一台完全属于自己的车——“自由”。[s2] 开一套模具就要几十万元，整车开发耗资上百万元，手里的积蓄很快见底，张雪只能四处借钱。[s2]

借钱的日子，妻子陈星伊的账本上名单越拉越长。“从做第一个产品开始，他就在借钱，一直借到2018年。”陈星伊向界面新闻回忆，这些年他们陆陆续续向亲戚朋友借了几百万元，每一笔借款她都认认真真记在账本上。[s2] 为了支持徒弟，牙哥把仅有的5万元积蓄借给张雪，又从亲友处帮他借了3万元，自己只留了点饭钱。[s2] 陈星伊记得，大雪天里，张雪可以为了20块钱的一瓶机油、一根油门线，跑大老远去拿货，赚回来一顿饭钱；最穷的时候，她用几十块钱先买两袋米，“因为菜的问题好解决，可以去菜市场捡剩下的”。[s2]

在重庆的这几年，张雪将所有精力耗在摩托上，甚至至今都没有去考汽车驾照。[s2][s3] 很多人觉得他能坚持下来是靠毅力，可他自己从来不觉得是“坚持”：“坚持是一件很痛苦的事，可当你心里没有任何杂念，只认定了这一件事的时候，它不需要坚持。造摩托车，就是我必须要做的事。”[s2] 他后来对环球人物也解释过不考驾照的理由：“离得近，我骑摩托车就能解决，离得远也不用自己开车。而且我喜欢喝酒，喝完酒还得找代驾，太麻烦了。”[s3]

遗憾的是，这款“自由”摩托因为品控不成熟，没能实现大规模量产。[s2] 张雪夫妇投进去的100多万元亏得一干二净，还背了一身债。[s2] 他在央视《面对面》中复盘这次失败：“我的第一个项目做失败了，原因是投入的人力、财力、物力太低了，只花了一百多万把车开发出来，这是不太科学的状态，供应链是非常低端的。我知道用这种投入一定是干不出好产品的，所以下定决心要投一个五百万的项目，五百万基本上能做一台更好的车。”[s1]

从2015年到2017年，因为造车需要不断投入，张雪的总负债已经达到160多万元。[s1] 但张雪没垮。界面新闻评价说，这次失败反而让他看清了行业的痛点：没有自主研发的发动机，永远只能做“组装厂”，永远被国外品牌卡脖子。[s2] 重庆日报也记述了他当时的判断：没有自主研发的发动机，永远只能做“组装厂”，永远被国外品牌卡脖子。[s4] 这一认知，成为他日后两次创业（凯越与张雪机车）都把发动机自研放在第一位的原点。

回过头看，“自由”的失败是一堂昂贵却必要的课：它让张雪懂得，造车不是靠一腔热爱和改装手艺就能完成的事，品控、供应链、资金强度，每一环都决定生死。[s1][s2] 也是在这段至暗时刻，他在摩托车论坛发布的无数技术贴和两次媒体报道持续积累着声誉——他的造车梦，终于在2017年等到了愿意为他买单的人。[s2] 多年后他总结自己面对失败的态度：“我对失败的包容度很高，因此从不惧怕失败。想到就立刻去做，即便做错了也会及时调整，不会顾及脸面，错了就直面错误。”[s4][s5]

"自由"项目的失败，在张雪的叙事里从来不是一个被略过的污点，而是被反复拿出来复盘的学费。央视《面对面》中他的复盘相当冷静：第一个项目失败，原因是投入的人力、财力、物力太低，"只花了一百多万把车开发出来，这是不太科学的状态，供应链是非常低端的"；他由此得出的结论是——"我知道用这种投入一定是干不出好产品的，所以下定决心要投一个五百万的项目，五百万基本上能做一台更好的车"。[s1] 界面新闻记录了同一时期的家庭账本：从做第一个产品开始他就在借钱，一直借到2018年，陆陆续续向亲戚朋友借了几百万元，每一笔都由妻子陈星伊记在账本上；牙哥把仅有的5万元积蓄借给他、又从亲友处帮借3万元，自己只留饭钱。[s2]

失败的具体形态是品控不过关、没能大规模量产，投进去的100多万元亏光，还背上债务；从2015年到2017年，因为造车持续投入，张雪的总负债达到160多万元。[s2][s1] 界面新闻写到最穷时的细节：大雪天里他可以为了20块钱的一瓶机油、一根油门线跑大老远去拿货，赚一顿饭钱；陈星伊先用几十块钱买两袋米，"菜的问题好解决，可以去菜市场捡剩下的"。[s2] 但就是在这样的日子里，他仍然拒绝把摩托车当成"一门赚钱的生意"来做。他对界面新闻说，坚持是一件很痛苦的事，"可当你心里没有任何杂念，只认定了这一件事的时候，它不需要坚持。造摩托车，就是我必须要做的事"；环球人物还记录了他至今不考汽车驾照的习惯——离得近骑摩托，离得远不用自己开，而且"我喜欢喝酒，喝完酒还得找代驾，太麻烦了"。[s2][s3]

这堂课在认知层面的产出，直接决定了凯越的技术路线。界面新闻和重庆日报都记述，失败让他看清行业痛点：没有自主研发的发动机，永远只能做"组装厂"，永远被国外品牌卡脖子。[s2][s4] 这与他在阿波罗时期形成的判断互为印证——大排量发动机、电控、精密部件被国外垄断，国产摩托的低价低端标签，根子在核心技术缺位。[s1] 所以当2017年严凯带着资金和供应链资源出现、问他"五百万能不能造一台好车"时，张雪给出的不是一个营销方案，而是一套已经在失败中校准过的产品方法论：足够的开发投入、正向自研的技术路线、用最严酷的赛事去验证产品。[s1][s2]

值得一提的是，至暗时刻里他并没有从公众视野消失。摩托车论坛上的技术帖持续更新，2006年追采访车、2009年蒙眼装发动机的电视影像也在网上持续流传，这些内容为他积累着行业声誉——界面新闻记述，2017年正是经朋友介绍，他认识了投资人严凯，对方"一眼看中了张雪的技术天赋和对摩托车的热爱"。[s2] 多年后他用一句话概括自己的失败观："我对失败的包容度很高，因此从不惧怕失败。想到就立刻去做，即便做错了也会及时调整，不会顾及脸面，错了就直面错误。"[s4][s5] "自由"折戟、百万负债的2015—2017年，表面上是张雪离梦想最远的三年，实际上却是他把"热爱"锻造成"方法论"的三年——下一次创业，他不会再用一百多万和低端供应链去赌一台车，而是要用五百万、自研发动机和达喀尔的赛场，去赌一个中国品牌。[s1][s2]

"自由"失败后的债务与家庭细节，在张雪的公开叙事中之所以重要，是因为它们构成了后来凯越股权安排与张雪机车融资故事的前情。界面新闻记载，从做第一个产品起他就在借钱，一直借到2018年；妻子陈星伊记录着每一笔向亲友的借款，牙哥也拿出仅有的5万元并帮借3万元；[s2] 央视《面对面》则给出了债务峰值——2015年到2017年总负债160多万元。[s1] 这意味着，2017年严凯出现时，张雪不是一个手握筹码、从容谈判的技术合伙人，而是一个背着百万债务、刚刚验证过"小投入做不出好车"的连续创业者；他以技术入股、持股37.05%、担任总经理负责研发的安排，[s2] 与其说是资本设计，不如说是一个技术理想主义者在资金劣势下能拿到的最好条件——这也为七年后他与投资人在三缸项目上的分歧埋下了结构性伏笔。[s2][s3]

此外，"自由"时期确立的两个技术判断，后来都被证明是正确的。其一是投入强度：他在央视采访中明确说，一百多万、低端供应链"一定干不出好产品"，所以下一次要投五百万做一台更好的车；[s1] 其二是核心技术：界面新闻与重庆日报都记述，失败让他认清没有自主发动机就永远是"组装厂"、永远被国外品牌卡脖子。[s2][s4] 凯越2019年在500X年销3万台、公司盈利后才启动发动机自研，[s2] 张雪机车2025年在销售额7.5亿元、研发投入6958万元的强度下仍亏损2278万元也要把三缸发动机做出来，[s3][s19] 这两次"先把钱攒够、再把技术砸穿"的决策节奏，都可以追溯到"自由"用100多万买来的教训。[s1][s2]

**English:** After the business of modifying public models was quickly copied by peers, Zhang Xue saw a reality clearly: without independent mold making of the entire vehicle, he would always be just a car repairman. He invested all his savings to build a car that was completely his own - "Freedom". A set of molds for the [s2] costs hundreds of thousands of yuan, and the development of the entire vehicle costs millions of yuan. His savings will soon be exhausted, and Zhang Xue can only borrow money from everywhere. [s2]

 During the days of borrowing money, the list of names in his wife Chen Xingyi’s ledger grew longer and longer. "He has been borrowing money since he made the first product, and he has been borrowing money until 2018." Chen Xingyi recalled to Jiemian News that they have borrowed millions of yuan from relatives and friends over the years, and she carefully recorded every loan in her account book. [s2] In order to support his apprentice, Brother Ya lent his only 50,000 yuan of savings to Zhang Xue, and borrowed 30,000 yuan for him from relatives and friends, leaving only some food money for himself. [s2] Chen Xingyi remembers that on a snowy day, Zhang Xue could go all the way to get a bottle of engine oil and a throttle cable for 20 yuan and earn a meal. When she was at her poorest, she spent dozens of yuan to buy two bags of rice first, "because the food problem is easy to solve, so she can go to the wet market to pick up the leftovers." [s2]

 In the past few years in Chongqing, Zhang Xue spent all his energy on motorcycles and has not even taken the car driving license test yet. [s2] [s3] Many people think that his perseverance is due to perseverance, but he himself never thinks of it as "persistence": "Persistence is a very painful thing, but when you have no distracting thoughts in your heart and only identify this one thing, you don't need to persevere. Building motorcycles is what I have to do." [s2] He later explained the reason for not taking the driver's license test to Global People: "If it's close, I can ride a motorcycle. If it's far away, I don't have to drive myself. And I like to drink. After drinking, I have to find a driver, which is too troublesome." [s3]

 Unfortunately, this "freedom" motorcycle failed to achieve large-scale mass production due to immature quality control. [s2] Zhang Xue and his wife lost all the more than 1 million yuan they invested and were in debt. [s2] He reviewed the failure in CCTV's "Face to Face": "My first project failed because the manpower, financial and material resources invested were too low. It only took more than one million to develop the car. This is not very scientific, and the supply chain is very low-end. I knew that with this kind of investment, I would not be able to produce a good product, so I made up my mind to invest in a five million project. Five million can basically make a better car." [s1]

 From 2015 to 2017, Zhang Xue's total liabilities have reached more than 1.6 million yuan due to the continuous investment required to build cars. [s1] But Zhang Xue did not collapse. Jiemian News commented that this failure made him see clearly the pain points of the industry: without independently developed engines, it will always be an "assembly factory" and will always be stuck by foreign brands. [s2] Chongqing Daily also recorded his judgment at the time: Without independently developed engines, it will always be an "assembly factory" and will always be stuck by foreign brands. This recognition of [s4] became the starting point for his two subsequent ventures (Excellence and Zhang Xue Motorcycle) to put self-development of engines first.

 Looking back, the failure of "Freedom" was an expensive but necessary lesson: it taught Zhang Xue that building a car is not something that can be accomplished with love and modification skills. Quality control, supply chain, and financial strength, every link determines life and death. [s1] [s2] It was also during this darkest moment that he continued to accumulate reputation through countless technical posts on motorcycle forums and two media reports - his dream of building a car finally found someone willing to pay for it in 2017. [s2] Many years later, he summarized his attitude towards failure: "I have a high tolerance for failure, so I am never afraid of failure. I do it immediately when I think of it. Even if I make a mistake, I will make timely adjustments without caring about face. If I make a mistake, I will face the mistake head-on." [s4] [s5]

 The failure of the "Freedom" project was never a stain that was ignored in Zhang Xue's narrative, but rather a tuition fee that was repeatedly reviewed. His review in CCTV's "Face to Face" was quite calm: The first project failed because the human, financial and material resources invested were too low. "It only took more than one million yuan to develop the car. This is not very scientific, and the supply chain is very low-end." The conclusion he drew from this was - "I know that with this kind of investment, I will not be able to make a good product, so I made up my mind to invest in a five million project. Five million can basically make a better car." [s1] Jiemian News recorded the family account book during the same period: He has been borrowing money since the first product was made, and he continued to borrow money until 2018. He successively borrowed millions of yuan from relatives and friends, and each transaction was recorded in the account book by his wife Chen Xingyi; Ya Ge lent him his only 50,000 yuan savings, and borrowed another 30,000 yuan from relatives and friends, leaving only food money for himself. [s2]

 The specific form of failure was poor quality control and failure to mass-produce. He lost more than 1 million yuan invested and was still in debt. From 2015 to 2017, due to continuous investment in car manufacturing, Zhang Xue's total debt reached more than 1.6 million yuan. [s2] [s1] Jiemian News wrote about the details of the poorest days: On a snowy day, he could go all the way to get groceries for 20 yuan for a bottle of engine oil and a throttle cable to earn money for a meal; Chen Xingyi first spent dozens of yuan to buy two bags of rice. "The vegetable problem is easy to solve, and you can go to the wet market to pick up the leftovers." [s2] But even on days like this, he still refused to treat motorcycles as "a profitable business." He told Jiemian News that persistence is a very painful thing, "But when you don't have any distracting thoughts in your heart and only believe in this one thing, it doesn't need to persist. Building motorcycles is what I have to do." The global figure also recorded his habit of not taking the car driver's license - riding a motorcycle when he is close, but not driving by himself when he is far away, and "I like to drink, and I have to find a driver after drinking, which is too troublesome." [s2] [s3]

 The cognitive output of this class directly determines Excelle’s technical route. Both Jiemian News and Chongqing Daily reported that the failure made him see clearly the pain points of the industry: without self-developed engines, it will always be an "assembly factory" and will always be stuck by foreign brands. [s2] [s4] This mutually confirms the judgment he formed during the Apollo period - large-displacement engines, electronic controls, and precision components are monopolized by foreign countries. The low-price and low-end label of domestic motorcycles is rooted in the absence of core technology. [s1] So when Yan Kai showed up with funds and supply chain resources in 2017 and asked him "if five million can build a good car," what Zhang Xue gave was not a marketing plan, but a product methodology that had been calibrated through failure: sufficient development investment, a forward self-researched technical route, and using the most rigorous competition to verify the product. [s1] [s2]

 It is worth mentioning that he did not disappear from public view during the darkest moments. Technical posts on motorcycle forums continue to be updated, and TV images of chasing a car in 2006 and installing an engine while blindfolded in 2009 continue to circulate online. These contents have accumulated industry reputation for him. Jiemian News records that in 2017, he met investor Yan Kai through a friend's introduction, and the other party "spotted Zhang Xue's technical talent and love for motorcycles at a glance." [s2] Many years later, he summarized his view of failure in one sentence: "I have a high tolerance for failure, so I am never afraid of failure. I do it immediately when I think of it. Even if I make a mistake, I will make timely adjustments without caring about face. If I make a mistake, I will face the mistake head-on." [s4] [s5] The years 2015 to 2017, when "freedom" was broken and millions of dollars in debt, were on the surface the three years that Zhang Xue was farthest from his dream, but in fact they were the three years when he forged his "love" into a "methodology" - the next time he starts a business, he will not use more than one million yuan and a low-end supply chain to bet on a car, but will use five million, a self-developed engine and the Dakar competition venue to bet on a Chinese brand. [s1] [s2]

 The debt and family details after the failure of "Freedom" are important in Zhang Xue's public narrative because they formed the precursor to the subsequent story of Excelle's equity arrangement and Zhang Xue's motorcycle financing. Jiemian News recorded that he had been borrowing money since the first product was made, and he continued to borrow money until 2018; his wife Chen Xingyi recorded every loan from relatives and friends, and Ya Ge also took out only 50,000 yuan and helped borrow 30,000 yuan; [s2] CCTV's "Face to Face" gave the debt peak - from 2015 to 2017, the total debt was more than 1.6 million yuan. [s1] This means that when Yan Kai appeared in 2017, Zhang Xue was not a technical partner who held chips and negotiated calmly, but a serial entrepreneur who was carrying millions of debts and had just verified that "a small investment cannot make a good car"; he used technology to invest in shares, holding 37.05% of the shares, and served as the general manager in charge of research and development. [s2] It is not so much a capital design as it is the best conditions a technical idealist can get under a financial disadvantage - this also laid the structural foreshadowing for the differences between him and investors on the three-cylinder project seven years later. [s2] [s3]

 In addition, two technical judgments established during the "freedom" period later proved to be correct. The first is the intensity of investment: He made it clear in a CCTV interview that a low-end supply chain with more than one million dollars "will definitely not produce good products," so he will invest five million to make a better car next time; [s1] The second is core technology: Jiemian News and Chongqing Daily both recorded that the failure made him realize that without independent engines, it will always be an "assembly factory" and will always be stuck with foreign brands. [s2] [s4] Excelle launched its own engine research in 2019 after the 500X sold 30,000 units annually and the company made a profit. [s2] Zhang Xue Motorcycles still lost 22.78 million yuan in 2025 despite sales of 750 million yuan and R&D investment of 69.58 million yuan. It still needs to build a three-cylinder engine. [s3] [s19] These two decision-making rhythms of "first save enough money, and then smash the technology" can be traced back to the lessons "Freedom" bought with more than 1 million. [s1] [s2]

### 7. 创立凯越：500万造车计划与“以赛事立品牌” / Creation of Excelle: 5 million car-building plan and “building a brand through racing”

2017年，经朋友介绍，张雪认识了投资人严凯。严凯在摩托车行业深耕多年，拥有丰富的资金和供应链资源，他一眼看中了张雪的技术天赋和对摩托车的热爱，两人理念高度契合，一拍即合。[s2] 2017年8月，西藏凯越实业有限公司（凯越机车，品牌名“珠峰凯越”，英文Kove）正式成立。[s2] 头条百科的品牌词条记载，珠峰凯越由张雪、严凯与廖涛三人于2017年共同创立，主要产品包括中级拉力车型、复古车型等。[s13]

公司成立时的分工清晰：张雪以技术入股，持股37.05%，担任总经理，全权负责产品研发和技术把控；严凯提供资金和供应链支持，负责公司运营和市场销售。[s2] 新京报2026年的报道也回顾称，2017年张雪与严凯共同创立凯越机车，严凯主要提供资金支持和供应链资源，张雪负责产品研发与技术把控。[s6] 张雪机车官网的创始人履历则概括为：2017—2024年，他作为联合创始人成立西藏珠峰凯越实业有限公司，推出凯越450RR、500X、800X和321RR等重磅车型。[s7]

据央视《面对面》报道，2017年张雪与合伙人一起创立凯越机车，“500万造车的计划付诸实施”，半年后凯越机车首款车型成功面世。[s1] 在张雪主导下，公司成立之初就确定了两个战略思路：一是坚持正向自研，打造属于自己的发动机核心技术；二是坚持用赛事验证产品，确立“以赛事立品牌”的发展战略。[s2] 凯越项目负责人陈汉（化名）向界面新闻解释：“中国的摩托车其实进步很大，但一直缺乏品牌，缺乏品牌认知。通过比赛的方式‘走出去’，产品才有被认知的机会，才有议价能力。摩托车的好坏，最终要在赛道上见真章。”[s2]

这在当时是逆行业潮流的选择。2017年，国内大排量摩托车市场迎来首次爆发，全年销量同比增长超30%，但核心的发动机、车架技术仍被国际品牌垄断，国产品牌大多依赖逆向研发，正向自研寥寥无几。[s2] 国产摩托车品牌要么走低价量产路子，要么靠赞助国际车队刷存在感，很少有人愿意真金白银砸进烧钱的赛事——整个行业都觉得，和国际品牌拼赛事是自不量力，远不如造低价走量车型赚钱。[s2] 也是在2017年，春风动力成为首个赞助MotoGP顶级赛事的中国品牌，但也只是以冠名商身份，并未派出自有车队和自研赛车。[s2]

凯越的首款产品，瞄准的是国产空白的轻量化ADV（冒险摩托车，俗称拉力车）市场。重庆日报记述，2017年30岁的张雪与几位合伙人一起创立凯越机车，凯越推出的首款车型一上市就成了爆款，经销商排队提货；所有人都劝他趁着热度多做几款走量的赚钱车型，可张雪再次做了决定——继续自主研发大排量发动机。[s4] 他把所有身家砸进发动机研发，带着十几个人的团队吃住都在工厂，没日没夜地调试、推翻、重来。[s4]

2018年，凯越机车推出品牌首款量产车型凯越500X，开创了国产轻量化ADV的先河，当年销量就突破800台。[s2] 靠着这款车，张雪终于拿到了每个月一万元的固定工资，陈星伊笑言，这时她才觉得“日子终于有保障了”。[s2] 500X搭载双缸水冷发动机、博世电喷，以178公斤的整备质量和3.28万—3.78万元的定价，被车友称为“小号水鸟”“国产宝马”。[s13] 从800台起步，凯越的产品、销量、品牌全面爆发，几年间成长为国产玩乐摩托的头部品牌，年销量从800台增至3万台量级。[s1][s3] 一个从湖南农村修车铺走出来的少年，第一次拥有了自己的整车厂、自己的品牌，以及把车开到世界赛场去的入场券。[s4][s5]

凯越成立时的股权与分工，是理解这家公司后来所有故事的基础。界面新闻记载，2017年8月西藏凯越实业有限公司成立，张雪以技术入股，持股37.05%，担任总经理，全权负责产品研发和技术把控；严凯提供资金和供应链支持，负责公司运营和市场销售；[s2] 头条百科的品牌词条则记载，珠峰凯越由张雪、严凯与廖涛三人于2017年共同创立，产品覆盖中级拉力车、复古车等品类。[s13] 新京报在2026年回顾两人关系时也确认，严凯主要提供资金支持和供应链资源，张雪负责产品研发与技术把控。[s6] 这是一种典型的"技术+资本"互补结构：张雪出的是产品定义能力、供应链手艺和行业声誉，严凯出的是真金白银、工厂资源和商业网络。[s2][s6]

张雪机车官网的创始人履历对凯越时期的概括是：2017—2024年，他作为联合创始人成立西藏珠峰凯越实业有限公司，推出凯越450RR、500X、800X和321RR等重磅车型。[s7] 央视《面对面》则保留了创业起点的关键数字——"500万造车的计划付诸实施"，半年后首款车型面世。[s1] 这个"500万"并非随意数字，而是张雪在"自由"项目失败后反复复盘得出的门槛：一百多万加低端供应链做不出好车，五百万才基本够做一台更好的车。[s1] 换句话说，凯越从出生第一天起，就是张雪用一次失败换来的产品方法论的实验场。[s1][s2]

战略层面，凯越成立之初确定了两条腿走路：一是坚持正向自研、打造自己的发动机核心技术；二是坚持用赛事验证产品，确立"以赛事立品牌"的战略。[s2] 凯越项目负责人陈汉（化名）向界面新闻解释其中逻辑：中国摩托车进步很大，但一直缺乏品牌、缺乏品牌认知，通过比赛"走出去"，产品才有被认知的机会、才有议价能力，"摩托车的好坏，最终要在赛道上见真章"。[s2] 2017年前后的行业背景给了这一战略窗口期：国内大排量摩托车市场当年销量同比增长超30%，但发动机、车架核心技术仍被国际品牌垄断，国产品牌多依赖逆向研发，要么走低价量产，要么靠赞助国际车队刷存在感，极少有人愿意真金白银派自有车队、开自研赛车去烧钱。[s2]

首款产品500X的落地，验证了这套打法的市场端。重庆日报记述，2017年30岁的张雪与合伙人创立凯越机车，首款车型一上市就成爆款、经销商排队提货，所有人都劝他趁热度多做几款走量赚钱的车，他却决定继续自主研发大排量发动机，把身家砸进研发、带十几个人的团队吃住都在工厂。[s4] 头条百科等公开资料显示，2018年上市的凯越500X搭载双缸水冷发动机、博世电喷，以178公斤整备质量和32800元、37800元的定价切中轻量化ADV空白，被车友称为"小号水鸟""国产宝马"，上市当年销量突破800台。[s13] 对张雪个人而言，这款车还有一层现实意义：靠着它，他终于拿到每月一万元的固定工资，妻子陈星伊笑言这时才觉得"日子终于有保障了"。[s2] 从年销800台起步，凯越几年内成长为国产玩乐摩托头部品牌，年销量冲上3万台量级；[s1][s3] 一个从湖南农村修车铺走出来的少年，第一次拥有了自己的整车厂、自己的品牌，以及把车开上世界赛场的入场券。[s4][s5]

**English:** In 2017, Zhang Xue met investor Yan Kai after being introduced by a friend. Yan Kai has been deeply involved in the motorcycle industry for many years and has abundant financial and supply chain resources. He took a fancy to Zhang Xue's technical talent and love for motorcycles. The two people's concepts were highly consistent and they hit it off immediately. [s2] In August 2017, Tibet Kaiyue Industrial Co., Ltd. (Kaiyue Motorcycle, brand name "Everest Kaiyue", Kove in English) was officially established. The brand entry of [s2] Toutiao Encyclopedia records that Everest Excelle was co-founded in 2017 by Zhang Xue, Yan Kai and Liao Tao. Its main products include mid-level rally models, retro models, etc. [s13]

 When the company was established, the division of labor was clear: Zhang Xue invested in technology, holding 37.05% of the shares, and served as general manager, fully responsible for product research and development and technology control; Yan Kai provided financial and supply chain support and was responsible for company operations and marketing. [s2] The Beijing News report in 2026 also recalled that Zhang Xue and Yan Kai co-founded Excelle Motorcycles in 2017. Yan Kai mainly provided financial support and supply chain resources, while Zhang Xue was responsible for product development and technology control. The resume of the founder of [s6] Zhang Xue Motorcycle’s official website is summarized as follows: From 2017 to 2024, he established Tibet Everest Kaiyue Industrial Co., Ltd. as a co-founder, launching blockbuster models such as Kaiyue 450RR, 500X, 800X and 321RR. [s7]

 According to CCTV's "Face to Face" report, Zhang Xue founded Excelle Motorcycles with his partners in 2017, and "the 5 million plan to build a motorcycle was put into effect." Half a year later, the first model of Excelle Motorcycles was successfully launched. Under the leadership of Zhang Xue, [s1] determined two strategic ideas at the beginning of its establishment: one is to insist on positive self-research and create its own core engine technology; the other is to insist on using competitions to verify products and establish a development strategy of "building a brand through competitions". [s2] Excelle project leader Chen Han (pseudonym) explained to Jiemian News: "China's motorcycles have actually made great progress, but they have always lacked brands and brand recognition. Only by 'going out' through competitions can products have the opportunity to be recognized and have bargaining power. The quality of motorcycles will ultimately be judged on the track." [s2]

 This was a choice that went against the industry trend at the time. In 2017, the domestic large-displacement motorcycle market experienced its first explosion, with annual sales increasing by more than 30% year-on-year. However, the core engine and frame technologies are still monopolized by international brands. Most domestic brands rely on reverse research and development, with very few forward self-research. [s2] Domestic motorcycle brands either go for low-priced mass production, or rely on sponsoring international teams to gain a sense of presence. Few people are willing to spend real money on money-burning events - the entire industry feels that competing with international brands is overestimating their capabilities, and it is far better to make low-priced, high-volume models to make money. [s2] Also in 2017, CFMotion became the first Chinese brand to sponsor a top-level MotoGP event, but only as a title sponsor and did not send its own team or self-developed racing cars. [s2]

 Excelle's first product is aimed at the lightweight ADV (adventure motorcycle, commonly known as rally vehicle) market which is blank in China. Chongqing Daily reported that 30-year-old Zhang Xue founded Excelle Motorcycles with several partners in 2017. The first model launched by Excelle became a hit as soon as it was launched, and dealers queued up to pick up the goods. Everyone advised him to take advantage of the popularity to make a few more profitable models that are popular, but Zhang Xue made the decision again - to continue to independently develop large-displacement engines. [s4] He poured all his wealth into engine research and development, and led a team of more than a dozen people to stay at the factory for food and accommodation, debugging, overturning, and starting over day and night. [s4]

 In 2018, Excelle Motorcycles launched the brand's first mass-produced model, the Excelle 500X, setting a precedent for domestically produced lightweight ADVs, with sales exceeding 800 units that year. [s2] With this car, Zhang Xue finally received a fixed salary of 10,000 yuan per month. Chen Xingyi said with a smile that only then did she feel that "her life was finally guaranteed." The [s2] 500X is equipped with a two-cylinder water-cooled engine and Bosch electronic injection. With a curb weight of 178 kilograms and a price of 32,800-37,800 yuan, it is called a "small water bird" and "domestic BMW" by car enthusiasts. Starting from 800 units of the [s13], Excelle's products, sales, and brand have exploded. In a few years, it has grown into the leading brand of domestic recreational motorcycles, with annual sales increasing from 800 units to 30,000 units. [s1] [s3] A ​​young man who came out of a car repair shop in rural Hunan has his own car factory, his own brand, and a ticket to drive his car to the world competition for the first time. [s4] [s5]

 The shareholding and division of labor when Excelle was founded are the basis for understanding all subsequent stories of this company. Jiemian News records that Tibet Kaiyue Industrial Co., Ltd. was established in August 2017. Zhang Xue invested in technology and held 37.05% of the shares. He served as general manager and was fully responsible for product research and development and technology control; Yan Kai provided financial and supply chain support and was responsible for company operations and marketing; [s2] The brand entry on Toutiao Encyclopedia records that Everest Excelle was co-founded in 2017 by Zhang Xue, Yan Kai and Liao Tao, and its products cover mid-level rally cars, retro cars and other categories. [s13] The Beijing News also confirmed when reviewing the relationship between the two in 2026 that Yan Kai mainly provided financial support and supply chain resources, while Zhang Xue was responsible for product development and technology control. [s6] This is a typical "technology + capital" complementary structure: Zhang Xue provides product definition capabilities, supply chain skills and industry reputation, while Yan Kai provides real money, factory resources and business networks. [s2] [s6]

 The resume of the founder of Zhang Xue Motorcycle’s official website summarizes the Excelle period as follows: From 2017 to 2024, he established Tibet Everest Excelle Industrial Co., Ltd. as a co-founder and launched major models such as Excelle 450RR, 500X, 800X and 321RR. [s7] CCTV's "Face to Face" retained the key figure of the starting point of the business - "the plan to build a car with RMB 5 million was put into effect", and the first model was launched half a year later. The "5 million" of [s1] is not an arbitrary number, but the threshold that Zhang Xue came up with after repeated reviews after the failure of the "Freedom" project: more than one million plus a low-end supply chain cannot make a good car, and five million is basically enough to make a better car. [s1] In other words, from the first day of its birth, Excelle has been the testing ground for Zhang Xue’s product methodology that he gained through one failure. [s1] [s2]

 At the strategic level, Excelle decided to walk on two legs when it was founded: first, insist on positive self-research and build its own core engine technology; second, insist on using competitions to verify products and establish the strategy of "building a brand through competitions". Chen Han (pseudonym), the head of the [s2] Excelle project, explained the logic to Jiemian News: Chinese motorcycles have made great progress, but they have always lacked brands and brand recognition. Only by "going global" through competitions can products have the opportunity to be recognized and have bargaining power. "The quality of motorcycles will ultimately be judged on the track." The industry background of [s2] around 2017 gave this strategic window period: the sales volume of the domestic large-displacement motorcycle market increased by more than 30% year-on-year that year, but the core technologies of engines and frames were still monopolized by international brands. Domestic brands mostly relied on reverse research and development, either mass production at low prices, or by sponsoring international teams to gain a sense of presence. Very few people were willing to spend real money to build their own teams and drive self-developed racing cars. [s2]

 The launch of the first product 500X has verified the market side of this style of play. Chongqing Daily reported that 30-year-old Zhang Xue founded Excelle Motorcycles with his partners in 2017. The first model became a hit as soon as it was launched, and dealers lined up to take delivery. Everyone advised him to take advantage of the popularity to make more popular and profitable cars, but he decided to continue to independently develop large-displacement engines, investing his wealth in research and development, and leading a team of more than a dozen people to live and eat in the factory. [s4] Toutiao Encyclopedia and other public information show that the Excelle 500X, which was launched in 2018, is equipped with a two-cylinder water-cooled engine and Bosch electronic injection. With a curb weight of 178 kg and a price of 32,800 yuan and 37,800 yuan, it fills the gap in lightweight ADVs. It is called a "small water bird" and "domestic BMW" by car enthusiasts. Sales exceeded 800 units in the year it was launched. [s13] For Zhang Xue personally, this car also has a practical significance: with it, he finally received a fixed salary of 10,000 yuan per month. His wife Chen Xingyi said with a smile that only then did he feel that "his life was finally secure." [s2] Starting from annual sales of 800 units, Excelle has grown into the leading domestic recreational motorcycle brand in a few years, with annual sales reaching 30,000 units; [s1] [s3] A ​​young man who came out of a car repair shop in rural Hunan has for the first time his own vehicle manufacturer, his own brand, and the ticket to drive his car into the world competition. [s4] [s5]

### 8. 500X引爆与发动机自研：从组装厂到核心技术整车厂 / 500X detonation and engine self-development: from assembly plant to core technology vehicle manufacturer

凯越500X的成功，验证了张雪对产品的判断：中国摩友需要一台轻得起、修得起、玩得动的中大排ADV。这款车以轻量化设计开创国产ADV先河，上市即爆款。[s4][s13] 但张雪很清楚，500X初期的动力总成仍依赖外部供应——没有自己的发动机，凯越本质上还是“组装厂”。[s2]

2019年，当500X年销量突破3万台、公司实现盈利后，张雪才顶着巨大的内部压力，正式启动自主研发发动机的项目。[s2] 他带着团队吃住都在工厂，无数次失败、无数次从头开始。[s4] 两年后，800cc双缸和450cc四缸发动机相继点火成功，让凯越机车从一个“组装厂”变成真正掌握核心技术的整车企业。[s2]

800cc双缸发动机首先搭载在凯越800X上。据凯越官网产品资料，800X售价45800元，搭载799cc双缸DOHC八气门发动机，最大功率71kW/9000rpm、最大扭矩80N·m/7500rpm，采用国内首创中置油箱设计以降低车身重心，标准版整备质量183kg、穿越版185kg，前21后18的越野车轮系规格，悬挂行程达240mm（穿越版）。[s23] 450cc直列四缸发动机则搭载在凯越450RR仿赛上——张雪机车官网履历称，凯越450RR是“4万以内第一款中等排量四缸自主研发的仿赛车型”。[s7]

2023年，搭载自研双缸的800X和搭载自研四缸的450RR相继上市，双双成为各自细分市场的销量冠军。[s2] 这意味着凯越完成了从“逆向组装”到“正向自研”的关键一跃，也让张雪“用自研发动机卡断国外品牌脖子”的理想第一次落地。[s2][s4] 在产品矩阵上，凯越陆续形成覆盖ADV（500X、525X、800X）、仿赛（250RR、321RR、450RR）、复古（500F）等品类的布局，在国产中大排玩乐市场站稳头部位置。[s13][s23]

产品爆发的同时，张雪把另一条腿押在了赛事上。凯越确立“以赛事立品牌”战略后，自2019年前后持续参加环塔拉力赛等国内长距离越野赛事，用最严酷的环境检验车辆。[s4][s10] 凯越官网在完赛达喀尔后的官方文章中阐述了这一逻辑：“Let product shortcomings be exposed in harsh environments（让产品的缺点在严酷环境中暴露出来）”——赛车是用在严酷环境中的产品，就必须在更严酷的环境中测试，达喀尔无疑是450Rally最好的试验场。[s10]

值得一提的是，凯越在赛事上的坚持后来结出了更多果实。据车家号梳理，凯越车队2023年首次参加达喀尔即全员完赛；2024年车队扩充至六台450 Rally赛车，法国车手尼尔斯·泰里克加入并获中国环塔拉力赛总冠军；2025年凯越以6台赛车参赛，总榜第15名、Rally2组第6名，刷新国产摩托车达喀尔最佳战绩；2026年凯越9台赛车参赛、4台完赛，连夺SS4、SS5、SS8三个赛段冠军，成为继本田、KTM等之后第五个在Rally2组别夺得赛段冠军的制造商。[s20] 此外，2024年凯越350RR在WSBK西班牙赫雷兹站SSP300组别夺得分站冠军，2025年更斩获该组别年度制造商总冠军，成为首个登顶WSBK年度冠军的中国品牌。[s2] 这些成绩的技术底座，正是张雪在凯越时期力主启动的发动机自研与赛事验证体系。[s2][s4]

发动机自研是凯越故事中技术含量最高、也最能体现张雪决策风格的一段。界面新闻记载，2019年当500X年销量突破3万台、公司实现盈利后，张雪才顶着巨大内部压力正式启动自主研发发动机项目——他不是在公司最穷的时候赌技术，而是在产品站稳、现金流改善之后，把利润重新押进最烧钱的核心技术。[s2] 重庆日报记述，他带着团队吃住都在工厂，没日没夜地调试、推翻、重来；[s4] 界面新闻的表述是"带着团队吃住都在工厂，无数次失败、无数次从头开始"。[s2] 两年后，800cc双缸和450cc四缸发动机相继点火成功，凯越从"组装厂"变成真正掌握核心技术的整车企业。[s2]

两台发动机的落点都有明确的产品与参数档案。凯越官网资料显示，800X售价45800元，搭载799cc双缸DOHC八气门发动机，最大功率71kW/9000rpm、最大扭矩80N·m/7500rpm，采用国内首创中置油箱设计以降低重心，标准版整备质量183kg、穿越版185kg，前轮21寸、后轮18寸的越野轮系，穿越版悬挂行程达240mm。[s23] 450cc直列四缸发动机则搭载于凯越450RR仿赛，张雪机车官网履历称其为"4万以内第一款中等排量四缸自主研发的仿赛车型"。[s7] 2023年，搭载自研双缸的800X与搭载自研四缸的450RR相继上市，双双成为各自细分市场销量冠军。[s2] 在产品矩阵上，凯越逐步形成ADV（500X、525X、800X）、仿赛（250RR、321RR、450RR）、复古（500F）等品类布局。[s13][s23]

赛事验证与技术自研在凯越是同一件事的两面。凯越官网在完赛达喀尔后的官方文章中写明其测试哲学："Let product shortcomings be exposed in harsh environments（让产品的缺点在严酷环境中暴露出来）"——赛车是在严酷环境中使用的产品，就必须在更严酷的环境中测试，达喀尔是450Rally最好的试验场。[s10] 重庆日报也记述，凯越自2019年前后持续参加环塔拉力赛等国内长距离越野赛事，用最严酷的环境检验车辆。[s4] 这套"以赛促研"体系的成果逐年累积：据车家号梳理，凯越2023年首次参加达喀尔即全员完赛；2024年车队扩充至六台450 Rally赛车，法国车手尼尔斯·泰里克加入并获中国环塔拉力赛总冠军；2025年以6台赛车参赛，总榜第15名、Rally2组第6名，刷新国产摩托车达喀尔最佳战绩；2026年9台赛车参赛、4台完赛，连夺SS4、SS5、SS8三个赛段冠军，成为继本田、KTM等之后第五个在Rally2组别夺得赛段冠军的制造商。[s20]

场地赛同样开花结果。界面新闻记载，2024年凯越350RR在WSBK西班牙赫雷兹站SSP300组别夺得分站冠军，2025年更斩获该组别年度制造商总冠军，成为首个登顶WSBK年度冠军的中国品牌。[s2] 值得注意的是，这些成绩发生在张雪离开凯越之后，但其技术底座——发动机自研的启动、赛事验证体系的建立、"以赛事立品牌"的战略——正是他在凯越时期力主打下的。[s2][s4] 也正因为如此，2026年4月张雪与严凯握手言和时，严凯会握着他的手说"恭喜你，你的820车型代表中国得到了两个冠军，让我们中国倍有面子"；[s6] 而凯越官网与张雪机车官网各自的履历书写，也共同构成了中国中大排摩托自主技术在2017—2026年间连续突破的产业记录。[s7][s10][s20]

**English:** The success of the Excelle 500X has verified Zhang Xue’s judgment on the product: Chinese motorcycle enthusiasts need a mid- to large-row ADV that is affordable, affordable, and fun to play. This car pioneered the domestic ADV with its lightweight design and became an instant hit after it was launched. [s4] [s13] But Zhang Xue knew very well that the 500X's early powertrain still relied on external supplies - without its own engine, Excelle was essentially an "assembly factory." [s2]

 In 2019, when the annual sales of the 500X exceeded 30,000 units and the company achieved profitability, Zhang Xuecai officially launched the independent engine research and development project under tremendous internal pressure. [s2] He took his team to the factory for food and accommodation, failed countless times, and started from scratch countless times. Two years after [s4], the 800cc twin-cylinder and 450cc four-cylinder engines were successfully ignited one after another, turning Excelle Motorcycles from an "assembly factory" into a complete vehicle company that truly masters core technologies. [s2]

 The 800cc twin-cylinder engine was first installed on the Excelle 800X. According to the product information on Excelle's official website, the 800X is priced at 45,800 yuan. It is equipped with a 799cc twin-cylinder DOHC eight-valve engine with a maximum power of 71kW/9000rpm and a maximum torque of 80N·m/7500rpm. It adopts the first domestic mid-mounted fuel tank design to reduce the center of gravity of the body. The standard version has a curb weight of 183kg and the crossover version 185kg. It has an off-road wheel system specification of 21 in front and 18 in the rear, and a suspension stroke of 240mm (travel version). The [s23] 450cc inline four-cylinder engine is installed in the Excelle 450RR imitation racing car - Zhang Xue Motorcycle's official website resume states that the Excelle 450RR is "the first self-developed mid-displacement four-cylinder imitation racing model within 40,000 yuan." [s7]

 In 2023, the 800X equipped with self-developed dual-cylinders and the 450RR equipped with self-developed four-cylinders were launched one after another, and both became the sales champions in their respective market segments. [s2] This means that Excelle has completed a key leap from "reverse assembly" to "forward self-research", and also allows Zhang Xue's ideal of "breaking the neck of foreign brands with self-developed engines" to be realized for the first time. [s2] [s4] In terms of product matrix, Excelle has successively formed a layout covering ADV (500X, 525X, 800X), imitation racing (250RR, 321RR, 450RR), retro (500F) and other categories, and has firmly established its leading position in the domestic mid- to large-row entertainment market. [s13] [s23]

 At the same time as the product exploded, Zhang Xue bet another leg on the competition. After Excelle established the strategy of "building a brand through events", it has continued to participate in domestic long-distance cross-country events such as the Tour de Tala Rally since around 2019, testing its vehicles in the harshest environment. The [s4] [s10] Excelle official website explained this logic in the official article after finishing the Dakar: "Let product shortcomings be exposed in harsh environments (let the shortcomings of the product be exposed in harsh environments)" - racing cars are products used in harsh environments, so they must be tested in even harsher environments. Dakar is undoubtedly the best testing ground for the 450Rally. [s10]

 It is worth mentioning that Excelle’s persistence in the event later bore more fruits. According to Che Jiahao, the Excelle team will participate in Dakar for the first time in 2023 and all members will finish the race; in 2024, the team will expand to six 450s Rally racing, French driver Niels Terique joined and won the overall championship of the China Tour de Rally; in 2025, Excelle participated with 6 cars, ranking 15th overall and 6th in the Rally2 group, setting a new record for domestic motorcycles in the Dakar; in 2026, Excelle entered the competition with 9 cars, and 4 finished the race, winning three consecutive stage championships of SS4, SS5 and SS8, becoming the fifth manufacturer to win the stage championship in the Rally2 group after Honda and KTM. [s20] In addition, in 2024, the Excelle 350RR won the championship in the SSP300 category of the WSBK Jerez, Spain. In 2025, it won the annual manufacturer championship in this category, becoming the first Chinese brand to win the WSBK annual championship. The technical foundation for these achievements of [s2] is the engine self-research and competition verification system that Zhang Xue initiated during the Excelle era. [s2] [s4]

 The self-research of engines is the most technical part of Excelle’s story and best reflects Zhang Xue’s decision-making style. Jiemian News records that in 2019, when the annual sales of the 500X exceeded 30,000 units and the company achieved profitability, Zhang Xuecai officially launched the independent research and development engine project under huge internal pressure - he was not betting on technology when the company was at its poorest, but after the product became stable and cash flow improved, he reinvested the profits into the most expensive core technology. [s2] Chongqing Daily records that he led his team to live and eat in the factory, debugging, overturning, and starting over day and night; [s4] Interface News stated that "he led his team to live and eat in the factory, failed countless times, and started from scratch countless times." Two years after [s2], the 800cc twin-cylinder and 450cc four-cylinder engines were successfully ignited one after another, turning Excelle from an "assembly factory" into a complete vehicle company that truly masters core technologies. [s2]

 Both engines have clear product and parameter files. Information from Excelle's official website shows that the 800X is priced at 45,800 yuan and is equipped with a 799cc twin-cylinder DOHC eight-valve engine with a maximum power of 71kW/9000rpm and a maximum torque of 80N·m/7500r. pm, adopts the country's first mid-mounted fuel tank design to lower the center of gravity. The standard version has a curb weight of 183kg, and the crossover version has a curb weight of 185kg. It has an off-road wheel system with 21-inch front wheels and 18-inch rear wheels. The suspension travel of the crossover version reaches 240mm. The [s23] 450cc inline four-cylinder engine is installed in the Excelle 450RR imitation racing engine. Zhang Xue Motorcycle's official website resume calls it "the first self-developed mid-displacement four-cylinder imitation racing model within 40,000 yuan." [s7] In 2023, the 800X equipped with self-developed dual-cylinders and the 450RR equipped with self-developed four-cylinders were launched one after another, and both became the sales champions in their respective market segments. [s2] In terms of product matrix, Excelle has gradually formed a layout in ADV (500X, 525X, 800X), imitation racing (250RR, 321RR, 450RR), retro (500F) and other categories. [s13] [s23]

 Competition verification and technology self-research are two sides of the same coin at Excelle. Excelle's official website stated its testing philosophy in an official article after completing the Dakar: "Let product shortcomings be exposed in harsh environments" - racing cars are products used in harsh environments, so they must be tested in even harsher environments. Dakar is the best testing ground for the 450Rally. [s10] Chongqing Daily also reported that Excelle has continued to participate in domestic long-distance off-road events such as the Tour de Tala Rally since around 2019, testing vehicles in the harshest environment. The achievements of S4's "race to promote research" system are accumulated year by year: according to the car owner's account, Excelle participated in the Dakar for the first time in 2023 and completed the race with all members; in 2024, the team expanded to six 450s Rally racing, French driver Niels Terique joined and won the overall championship of the China Tour de Rally; in 2025, it entered the competition with 6 cars, ranking 15th in the overall list and 6th in the Rally2 group, setting a new record for the domestic motorcycle Dakar; in 2026, 9 cars participated, 4 finished the race, and won three consecutive stage championships of SS4, SS5, and SS8, becoming the fifth manufacturer to win the stage championship in the Rally2 group after Honda and KTM. [s20]

 Track racing also blossomed. Jiemian News records that in 2024, the Excelle 350RR won the championship in the SSP300 category of the WSBK Jerez, Spain. In 2025, it won the annual manufacturer championship in this category, becoming the first Chinese brand to win the WSBK annual championship. [s2] It is worth noting that these achievements occurred after Zhang Xue left Excelle, but its technical foundation - the launch of self-research of engines, the establishment of an event verification system, and the strategy of "building a brand through events" - were exactly what he worked hard to build during his time at Excelle. [s2] [s4] Because of this, when Zhang Xue and Yan Kai shake hands in April 2026, Yan Kai will hold his hand and say, "Congratulations, your 820 model has won two championships on behalf of China, which makes us more proud of China." [s7] [s10] [s20]

### 9. 达喀尔：中国厂商车队零的突破 / Dakar: Zero breakthrough for Chinese manufacturer teams

达喀尔拉力赛被称为世界上最艰苦的汽车赛事，也是长距离越野拉力的最高殿堂。为了站上这条赛道，凯越大约从四五年前就开始了450Rally的研发工作。[s11] 2022年9月13日，凯越450Rally Factory Edition（竞技版）与Regular Edition（民用版）在国内发布——竞技版赛车与民用版几乎只有很少的区别，这本身就是“以赛促研、赛民一体”思路的体现。[s10][s12]

2023年1月，张雪带着凯越450Rally赛车站上达喀尔拉力赛的赛道。界面新闻评价，这是中国摩托车品牌第一次以自主研发的车型参加这项世界上最艰苦的汽车赛事，虽然没有站上领奖台，但已是中国摩托车工业的历史性突破。[s2] 凯越官网的完赛公告写道：在达喀尔44年的历史上，终于有一家中国制造商选择加入——Kove带着中国车手和中国赛车，与世界顶尖厂队同场竞技并完赛。[s10]

这届达喀尔，凯越车队派出三名中国车手：85号邓连松、89号苏尼尔、81号方明集，三人全部完赛。[s10][s11] 摩托车组共有124名车手参赛，完赛仅80名，淘汰率超过35%。[s11] 总成绩榜上，苏尼尔排第46名、邓连松第67名、方明集第77名；同场竞技的还有五堡大海道车队的赵宏義、扎克尔、张敏，六名中国车手全部完赛。[s12] 凯越车队的特殊意义在于——它是达喀尔历届以来首次以“中国厂商、中国车队、中国车手”身份参赛并完赛的车队，几乎全华班底、纯国产制造赛车、纯自主民族品牌、全中国籍车手，这些元素同时出现在一支车队身上，是达喀尔历史上没有过的。[s11][s12]

比赛过程充满了达喀尔式的残酷与人性光辉。凯越官网记录了三个片段：邓连松在 rally head（车头/导航部件）断裂后，单手支撑着驾驶200公里返回营地；苏尼尔路遇被困的外籍车手出手相助，导致自己前轮受损陷入困境；老将方明集拆下自己的前轮给苏尼尔继续比赛，自己则在黑暗与寒冷中用11个小时完赛。[s10] 58摩托的报道写道：邓连松断车头后的决不放弃、小将苏尼尔路遇被困外籍车手展现的善意、老将方明集甘为人梯舍身取义，“这哪里是什么人性光辉的闪耀，分明是传承自中华民族高贵品格的基因”。[s11]

赛事期间，达喀尔组委会官方对凯越进行了约两天一次的高频曝光和专访。参加过12届达喀尔、多次获得亚军的车手Thierry Charbonnier在采访中表示，这不是简单的复制，而是Kove制造的、属于中国人的摩托车；中国人和中国车正在达喀尔这个万众瞩目的舞台上释放中国力量。[s10] 张雪机车官网的创始人履历也把这一经历列为重要荣誉：率领凯越拉力赛车队参加2023年达喀尔拉力赛摩托车组比赛，这是达喀尔赛场上第一次出现中国品牌+中国车手+中国赛车的组合，纯正的中国元素改写了达喀尔历史。[s7]

对张雪个人而言，达喀尔还有一层意味：这是他车手梦的另一种完成。他曾说，自己这辈子成不了顶级车手，但他造的赛车能站上世界巅峰，和自己夺冠是一样的。[s2] 2023年5月，正是在新疆达喀尔相关赛事的采访现场，记者易军的前同事遇见张雪，帮这对20年前因“追车”结缘的记者与采访对象重新搭上了线；那段冒雨追车的视频随后在抖音爆红，为他一年后离开凯越、独立创业积蓄了巨大的公众声量。[s2] 达喀尔的黄沙与重庆的车间，在这个节点上汇成了同一条路——让中国摩托被世界看见。[s10][s2]

达喀尔的分量，需要放在赛事史的尺度上理解。凯越官网完赛公告写道：在达喀尔44年的历史上，终于有一家中国制造商选择加入——Kove带着中国车手和中国赛车，与世界顶尖厂队同场竞技并完赛。[s10] 58摩托的报道称，凯越车队是达喀尔历届以来首次以"中国厂商、中国车队、中国车手"身份参赛并完赛的车队，几乎全华班底、纯国产制造赛车、纯自主民族品牌、全中国籍车手，这些元素同时出现在一支车队身上，是达喀尔历史上没有过的。[s11] 腾讯新闻"四万说车"的赛事记录补充了赛场全景：摩托车组124名车手参赛、仅80人完赛，淘汰率超过35%；除凯越三名车手里，同场还有五堡大海道车队的赵宏義、扎克尔、张敏，六名中国车手全部完赛。[s12]

为了这一届比赛，凯越的准备周期长达四五年。58摩托报道称，凯越大约从四五年前就开始450Rally的研发工作；[s11] 2022年9月13日，450Rally Factory Edition（竞技版）与Regular Edition（民用版）在国内发布，竞技版赛车与民用版差别很小，本身就是"赛民一体"思路的体现。[s10][s12] 2023年1月的赛果是：85号邓连松、89号苏尼尔、81号方明集三台赛车全部完赛，苏尼尔总成绩第46名、邓连松第67名、方明集第77名。[s10][s11][s12] 界面新闻评价，这是中国摩托车品牌第一次以自主研发车型参加这项世界上最艰苦的汽车赛事，虽未登台领奖，但已是中国摩托车工业的历史性突破。[s2]

比赛中的三个片段被凯越官网完整记录：邓连松在rally head（车头/导航部件）断裂后，单手支撑驾驶200公里返回营地；苏尼尔路遇被困外籍车手出手相助，导致自己前轮受损陷入困境；老将方明集拆下自己的前轮给苏尼尔继续比赛，自己在黑暗与寒冷中用11个小时完赛。[s10] 58摩托的报道写道，邓连松断车头后的决不放弃、苏尼尔展现的善意、方明集甘为人梯的选择，共同构成了中国车队在达喀尔的集体形象。[s11] 赛事期间，达喀尔组委会官方对凯越进行约两天一次的高频曝光和专访；参加过12届达喀尔、多次获得亚军的车手Thierry Charbonnier表示，这不是简单的复制，而是Kove制造的、属于中国人的摩托车，中国人和中国车正在达喀尔舞台上释放中国力量。[s10]

对张雪个人，达喀尔是车手梦的另一种完成。他曾说自己这辈子成不了顶级车手，但造的赛车能站上世界巅峰，和自己夺冠是一样的。[s2] 张雪机车官网履历也把这一经历列为重要荣誉：率领凯越拉力赛车队参加2023年达喀尔，赛场上第一次出现中国品牌+中国车手+中国赛车的组合，纯正的中国元素改写了达喀尔历史。[s7] 一个颇具象征意味的后续是：2023年5月，正是在新疆达喀尔相关赛事的采访现场，记者易军的前同事遇见张雪，帮这对20年前因"追车"结缘的记者与采访对象重新搭上了线；那段冒雨追车视频随后在抖音爆红，为他一年后离开凯越、独立创业积蓄了公众声量。[s2] 达喀尔的黄沙与重庆的车间，在这个节点汇成同一条路——让中国摩托被世界看见。[s10][s2]

**English:** The Dakar Rally is known as the world's toughest automobile event and the crown jewel of long-distance cross-country rallies. In order to stand on this track, Excelle began the research and development of the 450Rally about four or five years ago. [s11] On September 13, 2022, the Excelle 450Rally Factory Edition (competitive version) and Regular Edition (civilian version) were released in China - there are almost only a few differences between the competitive racing version and the civilian version. This in itself is the embodiment of the idea of ​​"promoting research through competition and integrating competition with people". [s10] [s12]

 In January 2023, Zhang Xue took the Excelle 450Rally racing station to the Dakar Rally track. Jiemian News commented that this is the first time a Chinese motorcycle brand has participated in the world's most difficult automobile event with a self-developed model. Although it did not stand on the podium, it is a historic breakthrough for the Chinese motorcycle industry. The completion announcement on [s2] Excelle's official website reads: In the 44-year history of Dakar, a Chinese manufacturer finally chose to join - Kove brought Chinese drivers and Chinese racing cars to compete with the world's top factory teams and finish the race. [s10]

 In this Dakar, Excelle Racing Team sent three Chinese riders: No. 85 Deng Liansong, No. 89 Sunil, and No. 81 Fang Mingji, all three of them finished the race. A total of 124 riders participated in the [s10] [s11] motorcycle group. Only 80 riders finished the race, with an elimination rate of over 35%. In the [s11] overall results list, Sunil ranked 46th, Deng Liansong ranked 67th, and Fang Mingji ranked 77th. Also competing were Zhao Hongyi, Zucker, and Zhang Min of the Wubao Dahai Road Racing Team. All six Chinese drivers finished the race. The special significance of the [s12] Excelle Racing Team is that it is the first team to compete and finish in Dakar as a "Chinese manufacturer, Chinese team, and Chinese driver". It has an almost all-Chinese team, purely domestically manufactured racing cars, purely independent national brands, and all Chinese drivers. These elements appear in one team at the same time, which is unprecedented in the history of Dakar. [s11] [s12]

 The race process is full of Dakar-style cruelty and human brilliance. Excelle's official website recorded three clips: Deng Liansong drove 200 kilometers back to the camp with one hand after his rally head (head/navigation component) broke; Sunil was rescued by a stranded foreign driver on the road, causing his front wheel to be damaged and in trouble; veteran Fang Mingji removed his front wheel to let Sunil continue the race, and he finished the race in 11 hours in the dark and cold. The [s10] 58 Motorcycle report wrote: Deng Liansong never gave up after cutting off the front of the car, young player Sunil showed goodwill when he encountered a trapped foreign rider on the road, and veteran Fang Mingji was willing to sacrifice his life for others. "This is not a shining of the glory of human nature, it is clearly the gene inherited from the noble character of the Chinese nation." [s11]

 During the event, the Dakar Organizing Committee officially conducted high-frequency exposure and exclusive interviews with Excelle about once every two days. Rider Thierry Charbonnier, who has participated in 12 Dakars and won runner-up many times, said in an interview that this is not a simple copy, but a motorcycle made by Kove and belonging to the Chinese; Chinese people and Chinese cars are unleashing China’s power on the much-anticipated stage of Dakar. The resume of the founder of [s10] Zhang Xue Motorcycle's official website also lists this experience as an important honor: leading the Excelle Rally Team to participate in the motorcycle category of the 2023 Dakar Rally. This is the first time that a combination of Chinese brands + Chinese riders + Chinese racing cars has appeared on the Dakar. Pure Chinese elements have rewritten the history of Dakar. [s7]

 For Zhang Xue personally, Dakar has another meaning: it is another fulfillment of his dream as a driver. He once said that he will never become a top driver in his life, but the car he built can reach the top of the world, which is the same as winning the championship himself. [s2] In May 2023, it was at the interview site for Xinjiang Dakar-related events that a former colleague of reporter Yi Jun met Zhang Xue, helping the reporter and interviewee, who had become acquainted with each other 20 years ago through "car chasing", to reconnect; the video of the car chase in the rain later became popular on Douyin, which accumulated huge publicity for him to leave Excelle a year later and start his own business independently. [s2] The yellow sands of Dakar and the workshops of Chongqing merge into the same road at this node - allowing Chinese motorcycles to be seen by the world. [s10] [s2]

 The importance of Dakar needs to be understood in the context of event history. The completion announcement on Excelle's official website reads: In the 44-year history of Dakar, a Chinese manufacturer finally chose to join - Kove brought Chinese drivers and Chinese racing cars to compete with the world's top factory teams and finish the race. [s10] 58 Motorcycle reported that the Excelle Racing Team was the first team to compete and finish in the Dakar as a "Chinese manufacturer, Chinese team, and Chinese driver." It had an almost all-Chinese team, purely domestically manufactured racing cars, purely independent national brands, and all Chinese drivers. These elements appeared in one team at the same time, which was unprecedented in the history of Dakar. [s11] Tencent News' "40,000 Talks About Cars" event records supplemented the panoramic view of the field: 124 riders in the motorcycle group participated, and only 80 finished the race, with an elimination rate of more than 35%. In addition to the three Excelle riders, there were also Zhao Hongyi, Zucker, and Zhang Min of the Wubao Dahai Road Team in the same field. All six Chinese riders finished the race. [s12]

 For this competition, Excelle's preparation period lasted four to five years. 58 Motorcycle reported that Excelle began the research and development of the 450Rally about four or five years ago; [s11] On September 13, 2022, the 450Rally Factory Edition (competitive version) and Regular Edition (civilian version) were released in China. The difference between the competitive racing version and the civilian version is very small, which itself is the embodiment of the "racing and civilian integration" idea. [s10] [s12] The results of January 2023 are: No. 85 Deng Liansong, No. 89 Sunil, and No. 81 Fang Mingji all finished the race. Sunil ranked 46th overall, Deng Liansong ranked 67th, and Fang Mingji ranked 77th. [s10] [s11] [s12] Jiemian News commented that this is the first time a Chinese motorcycle brand has participated in the world's most difficult automobile event with a self-developed model. Although it did not go on stage to receive the award, it is a historic breakthrough for the Chinese motorcycle industry. [s2]

 Three clips from the race were fully recorded by Excelle's official website: Deng Liansong drove 200 kilometers back to the camp with one hand after his rally head (front/navigation component) broke; Sunil was rescued by a foreign driver who was trapped on the road, causing his front wheel to be damaged and in trouble; veteran Fang Mingji removed his front wheel and let Sunil continue the race, finishing the race in 11 hours in the dark and cold. The [s10] 58 motorcycle report wrote that Deng Liansong never gave up after cutting off the front of the car, Sunil showed goodwill, and Fang Ming chose to be a ladder for others, which together formed the collective image of the Chinese team in Dakar. During the [s11] event, the Dakar Organizing Committee officially conducted high-frequency exposure and exclusive interviews with Excelle about once every two days; rider Thierry Charbonnier, who has participated in 12 Dakars and won runner-up many times, said that this is not a simple copy, but a motorcycle made by Kove and belonging to the Chinese. Chinese people and Chinese cars are releasing China's power on the Dakar stage. [s10]

 For Zhang Xue personally, Dakar is another fulfillment of a driver’s dream. He once said that he would never become a top driver in his life, but being able to build a car that could reach the top of the world would be the same as winning the championship himself. [s2] Zhang Xue Motorcycle's official website resume also lists this experience as an important honor: leading the Excelle Rally Team to participate in the 2023 Dakar. For the first time, the combination of Chinese brands + Chinese drivers + Chinese racing cars appeared on the field. Pure Chinese elements rewrote the history of Dakar. A very symbolic follow-up to [s7] is: In May 2023, at the interview site for Xinjiang Dakar-related events, a former colleague of reporter Yi Jun met Zhang Xue, helping the reporter and interviewee who had become friends over "car chasing" 20 years ago to reconnect; the video of the car chase in the rain subsequently became popular on Douyin, which helped him leave Excelle a year later and start his own business independently. [s2] The yellow sands of Dakar and the workshops of Chongqing merge into the same road at this node - allowing Chinese motorcycles to be seen by the world. [s10] [s2]

### 10. 三缸之争：一封辞职信与“净身出户” / The Three-Cylinder Controversy: A Letter of Resignation and “Leaving the House”

就在凯越发展蒸蒸日上的时候，张雪和严凯在经营理念上产生了严重分歧。最核心的矛盾，爆发在三缸发动机自研项目上。[s2] 张雪坚持要投入巨资攻克三缸发动机的技术难关，可董事会认为太冒险——太烧钱、研发周期太长、商业回报看不清楚，一旦失败，整个公司都可能垮掉。[s2][s3]

张雪为何对三缸如此执着？界面新闻援引业内人士分析：相同排量下，不同缸数发动机的动力特性天差地别——四缸高转爆发力强，双缸低扭充沛，三缸介于两者之间。为让不同技术路线的赛车在综合动力输出上尽可能接近，从2023年开始，WSBK赛事方建立“缸数差异化”规则：给低缸数发动机更高排量上限，同时匹配更高最低车重要求。赛事规定，四缸发动机排量上限为600cc，三缸则可达819cc——这219cc的天然排量差，是张雪用自研发动机打败欧美日品牌、实现未竟赛车梦的难得机会。[s2]

一边是执着跃进的“技术狂人”，另一边是注重经营稳健性和商业回报的投资人，合作之初的互补性逐渐变成无法调和的矛盾。[s3] 张雪做出了最后的让步：公司不用出钱，他个人借1000万元来做，“成了，成果全归公司；败了，我自己扛”。但他得到的回复仍然是：不做。[s2] “为了工作，争吵，拍桌子的时候也不是没有过。”凯越项目负责人陈汉回忆。[s2] 环球人物记述，张雪不肯妥协，坚持要砸钱自研三缸发动机——在他看来，如果不走自主研发路线，中国摩托车永远只是“组装厂”，永远被本田、雅马哈等外国品牌踩在脚下。[s3]

“不做这款发动机的话，我的人生没有意义。如果我继续躺在公司里，钱还是能挣的，但这不是我要的。我要去做自己想做的事，做我认为值的事。”张雪在接受《环球人物》采访时说。[s3] 2024年3月，张雪在朋友圈宣布“裸辞”，放弃所持有的凯越机车股份。[s3] 他手写了一封辞职信：“经谨慎思考，本人决定辞职，去追求我的星辰大海。未来是朋友，也是对手，江湖再见。”[s1][s3] 央视《面对面》报道，他离开的原因是主张加大投资、自主研发高性能大排量发动机，但投资人出于稳定盈利考虑否决了他的提议；他自愿放弃全部股份选择离开。[s1]

张雪的离职，成为当年摩托车圈轰动一时的大事，被很多人视为坚守纯粹技术理想的代表。[s2] 2026年4月3日晚，张雪和凯越机车创始人严凯公开握手言和。张雪在视频中对严凯说：“内心还是很感谢严总的，我们共同创建凯越，那个时候如果你不拿钱出来，我根本就没有机会。这就是人的性格不同而已，我去追求我想追求的东西是对的，你想让公司有更稳定的经营这也是没毛病的，我也祝福凯越。”严凯则握着张雪的手说：“恭喜你，你的820车型代表中国得到了两个冠军，让我们中国倍有面子。”[s6] 此前的2026年3月底，张雪机车在WSBK葡萄牙站连夺两冠后，凯越机车多门店官方账号直播间曾打出“在你来之前，我们就已经是冠军了”的标题引发争议；4月1日晚，凯越机车公开道歉，称标题从未针对任何人，更没有否认张雪贡献的意思，“公司从未否定张雪曾是凯越机车的灵魂”。[s6]

2026年5月底，西藏凯越科技有限公司重庆分公司完成工商备案调整，负责人与企业联络员均由张雪更换为唐君；经天眼查信息核实，张雪当时在职的全部企业里，已没有任何一家字号带“凯越”字样——这位凯越机车初代创始人正式从凯越相关经营主体全面抽身。[s9] 离开凯越后，他在重庆接连布局多家实业公司，2024年4月注册成立重庆张雪机车工业有限公司，后续又陆续设立摩托车销售、企业管理类关联企业。[s9] 一次创业以“江湖再见”收场，但张雪要造的那台三缸发动机，才刚刚开始。[s2][s3]

三缸之争的本质，是技术路线与商业节奏的冲突，而不是简单的人事矛盾。界面新闻援引业内人士分析：相同排量下，四缸高转爆发力强、双缸低扭充沛、三缸介于两者之间；为让不同缸数赛车的综合动力输出尽可能接近，WSBK从2023年起建立"缸数差异化"规则——四缸排量上限600cc，三缸可达819cc，这219cc的天然排量差，是中国品牌用自研发动机在世界赛场抢身位的难得窗口。[s2] 张雪看到的是规则窗口和技术跃迁的机会，董事会和投资人严凯看到的则是烧钱强度、研发周期和失败风险；一旦三缸项目失败，整个公司都可能被拖垮。[s2][s3]

冲突的激烈程度，从张雪的让步条件可见一斑：他提出公司不用出钱，由他个人借1000万元来做，"成了，成果全归公司；败了，我自己扛"，得到的回复仍是"不做"。[s2] 凯越项目负责人陈汉回忆，"为了工作，争吵，拍桌子的时候也不是没有过"。[s2] 环球人物记述，张雪不肯妥协，坚持砸钱自研三缸——在他看来，不走自主研发路线，中国摩托车永远只是"组装厂"，永远被本田、雅马哈等外国品牌踩在脚下。[s3] 他在接受《环球人物》采访时把话说得很绝："不做这款发动机的话，我的人生没有意义。如果我继续躺在公司里，钱还是能挣的，但这不是我要的。"[s3]

2024年3月，张雪在朋友圈宣布"裸辞"，放弃所持凯越股份；手写辞职信写道："经谨慎思考，本人决定辞职，去追求我的星辰大海。未来是朋友，也是对手，江湖再见。"[s1][s3] 央视《面对面》报道，他离开的原因是主张加大投资、自主研发高性能大排量发动机，投资人出于稳定盈利考虑否决提议，他自愿放弃全部股份离开。[s1] 易车在张雪离开后刊发的行业观察中，仍把凯越称为"一个无法忽视的中国品牌"，记录了它作为独立市场主体继续运营的状态；[s21] 界面新闻则称张雪离职成为当年摩托车圈轰动一时的大事，被很多人视为坚守纯粹技术理想的代表。[s2]

故事没有停在"江湖再见"。2026年3月底张雪机车在WSBK葡萄牙站连夺两冠后，凯越多门店官方账号直播间曾打出"在你来之前，我们就已经是冠军了"的标题引发争议；4月1日晚凯越公开道歉，称标题从未针对任何人、更没有否认张雪贡献，"公司从未否定张雪曾是凯越机车的灵魂"。[s6] 4月3日晚，张雪与严凯公开握手言和：张雪感谢严凯当年拿钱出来给自己机会，认为"人的性格不同而已"，自己去追想追的东西、严凯想让公司更稳定经营"都没毛病"；严凯则祝贺820车型代表中国拿到两个冠军。[s6] 工商层面的收尾则在2026年5月底：西藏凯越科技有限公司重庆分公司负责人与企业联络员由张雪变更为唐君，快科技援引天眼查信息称，张雪当时在职企业中已没有一家字号带"凯越"，他在重庆接连布局多家实业公司，2024年4月注册重庆张雪机车工业有限公司，并陆续设立摩托车销售、企业管理类关联企业。[s9] 一次创业以"江湖再见"收场、以握手言和落幕，而那台被否决的三缸发动机，将在两年后以818.8cc的精确排量出现在WSBK冠军赛车上。[s2][s6]

**English:** Just as Kaiyue was developing rapidly, Zhang Xue and Yan Kai had serious differences in their business philosophy. The core contradiction broke out in the self-development project of the three-cylinder engine. [s2] Zhang Xue insisted on investing huge sums of money to overcome the technical difficulties of the three-cylinder engine, but the board of directors believed that it was too risky - too expensive, the research and development cycle was too long, and the commercial returns were unclear. If it failed, the entire company might collapse. [s2] [s3]

 Why is Zhang Xue so obsessed with three-cylinders? Jiemian News quoted an analysis from industry insiders: Under the same displacement, the power characteristics of engines with different cylinder numbers are very different - four-cylinders have strong high-speed explosive power, two-cylinders have abundant low-torque, and three-cylinders are somewhere in between. In order to make racing cars with different technical routes as close as possible in terms of comprehensive power output, starting from 2023, the WSBK competition will establish a "cylinder number differentiation" rule: giving low-cylinder number engines a higher displacement limit and matching higher minimum vehicle weight requirements. According to the regulations of the competition, the upper limit of the displacement of a four-cylinder engine is 600cc, while the upper limit of the displacement of a three-cylinder engine can be 819cc. This natural displacement difference of 219cc is a rare opportunity for Zhang Xue to use his self-developed engine to defeat European, American and Japanese brands and realize his unfinished racing dream. [s2]

 On one side are "technical geeks" who are obsessed with making leaps and bounds, and on the other side are investors who focus on operational stability and business returns. The complementarity at the beginning of the cooperation has gradually turned into an irreconcilable contradiction. [s3] Zhang Xue made the final concession: the company did not have to contribute money, and he personally borrowed 10 million yuan to do it. "If it works, the results will all belong to the company; if it fails, I will bear it myself." But the answer he got was still: No. [s2] “It’s not uncommon for us to quarrel and slam the table over work.” Chen Han, the project leader of Excelle, recalled. According to [s2] Global Figures, Zhang Xue refused to compromise and insisted on spending money to develop his own three-cylinder engine - in his view, if China did not follow the independent research and development route, Chinese motorcycles would always be just an "assembly factory" and would always be stepped on by foreign brands such as Honda and Yamaha. [s3]

 "If I don't make this engine, my life will be meaningless. If I continue to work in the company, I can still make money, but this is not what I want. I want to do what I want to do and what I think is worthwhile." Zhang Xue said in an interview with "Global People". [s3] In March 2024, Zhang Xue announced her "naked resignation" in her circle of friends and gave up her shares in Excelle Motorcycles. [s3] He wrote a resignation letter in his hand: "After careful consideration, I decided to resign to pursue my dream of stars and seas. We will be friends and rivals in the future. See you in the future." [s1] [s3] CCTV's "Face to Face" reported that the reason for his departure was that he advocated increasing investment and independent research and development of high-performance large-displacement engines. However, investors rejected his proposal for the sake of stable profitability; he voluntarily gave up all his shares and chose to leave. [s1]

 Zhang Xue's resignation became a sensational event in the motorcycle circle that year, and was regarded by many as a representative of pure technical ideals. [s2] On the evening of April 3, 2026, Zhang Xue and Yan Kai, the founder of Excelle Motorcycles, publicly shook hands and made peace. Zhang Xue said to Yan Kai in the video: "I am still very grateful to Mr. Yan. We jointly created Excelle. If you didn't come up with the money at that time, I would have no chance at all. This is just because people's personalities are different. It is right for me to pursue what I want to pursue. Yes, there is nothing wrong with you wanting the company to have more stable operations, and I also wish Excelle well." Yan Kai shook Zhang Xue's hand and said, "Congratulations, your 820 model has won two championships on behalf of China, which makes us more proud of China." Previously, at the end of March 2026, after Zhang Xue Motorcycles won two consecutive championships at the WSBK Portugal station, the official account of Excelle Motorcycles' multi-store live broadcast room posted the title "We were already the champions before you came", which caused controversy; on the evening of April 1, Excelle Motorcycles publicly apologized, saying that the title was never directed at anyone, and it did not mean to deny Zhang Xue's contribution. "The company has never denied that Zhang Xue was the soul of Excelle Motorcycles." [s6]

 At the end of May 2026, the Chongqing Branch of Tibet Kaiyue Technology Co., Ltd. completed the industrial and commercial registration adjustment, and the person in charge and the corporate liaison officer were changed from Zhang Xue to Tang Jun; after information verification by Sky Eye, there was no brand name with the word " Kaiyue " in all the companies Zhang Xue worked for at that time - the first-generation founder of Kaiyue Motorcycles officially withdrew from Kaiyue related business entities. After [s9] left Kaiyue, he successively established a number of industrial companies in Chongqing. In April 2024, he registered and established Chongqing Zhangxue Motorcycle Industry Co., Ltd., and subsequently established related companies in motorcycle sales and corporate management. [s9] A business venture ended with "Goodbye", but the three-cylinder engine Zhang Xue wanted to build had just begun. [s2] [s3]

 The essence of the three-cylinder battle is the conflict between technical routes and business rhythm, rather than a simple personnel conflict. Jiemian News quoted an analysis from industry insiders: With the same displacement, four-cylinders have strong high-speed explosive power, two-cylinders have abundant low-torque, and three-cylinders are somewhere in between. In order to make the comprehensive power output of racing cars with different cylinder numbers as close as possible, WSBK will establish a "cylinder number differentiation" rule from 2023 - the upper limit of the four-cylinder displacement is 600cc, and the three-cylinder can reach 819cc. This natural displacement difference of 219cc is a rare window for Chinese brands to use self-developed engines to compete in the world competition. [s2] What Zhang Xue sees is the regulatory window and opportunities for technological leaps, while the board of directors and investor Yan Kai see the intensity of money burning, the R&D cycle and the risk of failure; once the three-cylinder project fails, the entire company may be brought down. [s2] [s3]

 The intensity of the conflict can be seen from Zhang Xue's concession conditions: He proposed that the company would not have to contribute money, and he would personally borrow 10 million yuan to do it. "If it works, the results will all belong to the company; if it fails, I will bear it myself." The reply he received was still "no". Chen Han, the person in charge of the [s2] Excelle project, recalled, "It's not uncommon for us to quarrel and slam the table over work." According to [s2] Global Figures, Zhang Xue refused to compromise and insisted on spending money to develop his own three-cylinder motorcycle. In his view, without taking the independent research and development route, Chinese motorcycles will always be just "assembly plants" and will always be stepped on by foreign brands such as Honda and Yamaha. [s3] He put it very clearly in an interview with "Global People": "If I don't make this engine, my life will be meaningless. If I continue to work in the company, I can still make money, but this is not what I want." [s3]

 In March 2024, Zhang Xue announced his "naked resignation" in the circle of friends and gave up his shares in Excelle; the handwritten resignation letter wrote: "After careful consideration, I decided to resign to pursue my starry sea. I will be friends and opponents in the future, see you in the world." [s1] [s3] CCTV "Face to Face" reported that the reason for his departure was to advocate increasing investment and independent research and development of high-performance large-displacement engines. Investors vetoed the proposal for the sake of stable profitability, and he voluntarily gave up all his shares and left. In the industry observation published by [s1] Bitauto after Zhang Xue left, it still called Excelle "a Chinese brand that cannot be ignored", recording its continued operation as an independent market entity; [s21] Jiemian News said that Zhang Xue's resignation became a sensational event in the motorcycle circle that year, and was regarded by many as a representative of pure technical ideals. [s2]

 The story does not stop at "Goodbye in the Jianghu". After Zhang Xue Motorcycles won two consecutive championships at the WSBK Portugal station at the end of March 2026, the official account of many Excelle stores posted the title "We were already champions before you came" in the live broadcast room, causing controversy; on the evening of April 1st, Excelle publicly apologized, saying that the title was never directed at anyone, nor did it deny Zhang Xue's contribution. "The company has never denied that Zhang Xue was the soul of Excelle Motorcycles." [s6] On the evening of April 3rd, Zhang Xue and Yan Kai publicly shook hands and made peace: Zhang Xue thanked Yan Kai for giving her the money back then to give her a chance, believing that "people's personalities are just different" and that there is "nothing wrong" with pursuing what they want and Yan Kai trying to make the company more stable; Yan Kai congratulated the 820 model for winning two championships on behalf of China. The end of the [s6] industrial and commercial level will be at the end of May 2026: the person in charge and corporate liaison officer of the Chongqing branch of Tibet Kaiyue Technology Co., Ltd. was changed from Zhang Xue to Tang Jun. Kuai Technology cited information from Tianyancha that Zhang Xue no longer had any companies with the brand name " Kaiyue " at that time. He had successively laid out a number of industrial companies in Chongqing, registered Chongqing Zhangxue Motorcycle Industry Co., Ltd. in April 2024, and successively established motorcycle sales and corporate management related enterprises. The [s9] venture ended with a "goodbye" and a handshake, and the rejected three-cylinder engine will appear in the WSBK championship car with a precise displacement of 818.8cc two years later. [s2] [s6]

### 11. 张雪机车：抵押房产再创业与500RR、820RR / Zhang Xue Motorcycle: Mortgage real estate to start a business again and 500RR, 820RR

2024年4月，辞职一个月后，张雪抵押了个人房产，用筹集到的资金在重庆两江新区创立重庆张雪机车工业有限公司，以自己的名字创立“张雪机车”（ZXMOTO）品牌，任品牌创始人兼总设计师。[s3][s7] 他对央视记者解释，以个人名字命名是为了表示一干到底的决心：“只要我的产品足够优秀，能拿下所有比赛的冠军，‘名字’可能就是一个顶级符号。”[s5] 他的“星辰大海”计划很明确：用自研发动机打破欧美日技术垄断，冲击世界顶级赛事，再用比赛反哺技术。[s3]

创业初期的艰难超乎想象。新品牌的3C认证还没下来，车就没法上市销售；如果2025年3月新车不上市，资金链就要断裂。[s2] 张雪选择与重庆本地小品牌“旅狼”进行资质合作——此时他的个人形象已经转化为品牌生命力，哪怕行驶证上写着旅狼牌，只要是张雪造的车，车友们就认。[s2] 资金方面，张雪机车成立三个月后，2024年7月获得高信资本旗下上海高信领智创业投资合伙企业2000万元独家天使轮投资，对应投后估值约1亿元、持股20%。[s18][s17] 高信资本创始合伙人曹斌回忆，打动他的并非技术本身，而是张雪身上热爱、专注、韧性的品质，加上其曾在凯越机车担任总经理多年的履历；团队深入观看了张雪在公开平台发布的大量视频，对其个人风格、表达逻辑与行业理解形成判断。[s18][s17] 此后，为实施高管股权激励，张雪以约2亿元估值回购其中10%股份用于搭建员工持股平台，高信持股稀释至10%。[s17][s19]

2025年3月，张雪机车首款车型500RR如期上市。[s2] 这款车搭载470cc直列四缸发动机、85匹马力、整备质量168kg、零百加速3.4秒，凭借张雪的个人IP和产品力迅速成为爆款。[s25][s8] 与此同时，公司马不停蹄地开发三缸发动机。[s2] 2025年，张雪机车销售额约7.5亿元（另有6.7亿元口径），研发投入高达6958万元、占比约9.33%，远超行业平均水平；全年亏损2278万元。[s3][s19] 最艰难的时候，公司账上彻底没钱，连工资都发不出来，张雪四处找朋友、同行、供应商，一笔笔凑了700万元把工资发了。[s3] 张雪后来坦言，当时给自己定的目标是年销售额达到15亿元实现盈亏平衡、20亿元可以实现盈利。[s19]

转机出现在资本层面。浙创投一名95后摩托车发烧友在网上看到张雪冒雨追采访车的视频被打动，经过4个月尽调，2025年12月底浙创投内部通过决策；2026年1月（公开报道亦有3月口径），浙江国资背景的浙创投通过旗下两只基金合计投资9000万元，A轮投后估值约10.9亿元。[s2][s1][s19] 浙创投总经理程俊华后来说，打动他们的不是公司财报，而是张雪早年“蒙眼组装发动机”的视频，那种达到“听声辨位”的极致专业能力令投资人惊叹。[s3] 张雪坦言，再也不用为资金发愁了，“子弹相对充足一些，胆子就会大一些”。[s2]

2026年3月21日，张雪机车发布2026款500RR与全新820RR系列：500RR双摇臂版29980元、单摇臂版33680元；820RR的RR版43800元、RR-R版61980元。[s15][s24] 820RR搭载818.8cc直列三缸发动机，最大马力135匹、最大功率99kW/12000rpm、最大扭矩80N·m，整备质量193kg、零百加速2.81秒，采用全铝合金铸造车架、六轴IMU、弯道ABS、多段可调TCS、双向快排等满配电控；其818.8cc排量正好卡在WSBK三缸发动机不超过819cc的赛事规则之内。[s14][s15][s2] 这台三缸发动机，正是张雪在凯越时期力主研发、被董事会否决后带走的未竟之志。[s2] 因马力过猛，张雪机车还立下一个被网友称为“凡尔赛”的规定：摩托车驾龄不满一年者禁止购买820RR。[s3][s24]

夺冠后的市场反馈立竿见影：订单在100小时内突破5500台，2026年4月的海外订单规模相当于此前一整年；重庆市政府当即为企业批了200亩工业用地。[s2][s19] 张雪机车在重庆两江新区建设年产50万辆的现代化研发生产基地，一期规划年产10万辆、计划2027年满产。[s19] 2026年8月，公司再完成新一轮融资：红杉中国独家出资1.5亿元，投后估值达60亿元，较3月A轮10.9亿元估值不到半年上涨约5倍；红杉中国将在企业治理、人才梯队、产业资源协同和全球化业务拓展四个维度与公司合作。[s19][s16] 经营层面，公司2026年营收预期落在25亿—30亿元区间，单月机车交付量已突破1万台，2026年研发预算提升至1.35亿元；除燃油中大排摩托外，品牌同步布局电动摩托车产品线，计划2027年推出电动新品。[s19][s17] 工程师团队被张雪视为最宝贵的财富——他对央视记者说，公司现有230个工程师，都住在重庆主城，90%以上是重庆籍。[s1]

张雪机车的诞生，把张雪前20年积累的所有资源——手艺、声誉、粉丝、赛事经验、供应链人脉——一次性押上了赌桌。2024年4月，辞职一个月后，他抵押个人房产筹资，在重庆两江新区创立重庆张雪机车工业有限公司，以自己的名字创立"张雪机车"（ZXMOTO）品牌，任创始人兼总设计师。[s3][s7] 他对央视记者解释命名逻辑：以个人名字命名是表示一干到底的决心，"只要我的产品足够优秀，能拿下所有比赛的冠军，'名字'可能就是一个顶级符号"。[s5] 创业初期的生死线非常具体：新品牌3C认证没下来车就不能上市，如果2025年3月新车不上市，资金链就要断裂；他选择与重庆本地小品牌"旅狼"进行资质合作——行驶证上哪怕写着旅狼牌，只要是张雪造的车，车友就认。[s2]

资本在这一轮创业中扮演了关键角色。2024年7月，公司成立三个月即获高信资本旗下上海高信领智创投2000万元独家天使轮投资，对应投后估值约1亿元、持股20%。[s18][s17] 高信资本创始合伙人曹斌回忆，打动他的不是技术本身，而是张雪身上热爱、专注、韧性的品质，加上其在凯越担任总经理多年的履历；团队把张雪在公开平台发布的大量视频反复观看，对其个人风格、表达逻辑和行业理解形成判断。[s18] 此后为实施高管股权激励，张雪以约2亿元估值回购其中10%股份搭建员工持股平台，高信持股稀释至10%。[s17][s19] 第二轮转折点是浙创投：一名95后摩托车发烧友在网上看到张雪冒雨追采访车的视频被打动，经过4个月尽调，2025年12月底浙创投内部过会；2026年1月（公开报道亦有3月口径），浙江国资背景的浙创投通过两只基金合计投资9000万元，A轮投后估值约10.9亿元；总经理程俊华说，打动他们的不是财报，而是张雪早年"蒙眼组装发动机"的视频，那种近乎"听声辨位"的极致专业能力令投资人惊叹。[s2][s1][s19][s3]

产品节奏与资本节奏咬合紧密。2025年3月，首款车型500RR如期上市，搭载470cc直列四缸发动机、85匹马力、整备168kg、零百加速3.4秒，凭张雪个人IP和产品力迅速成为爆款。[s25][s8] 2025年公司销售额约7.5亿元（另有6.7亿元口径），研发投入6958万元、占比约9.33%，远超行业平均，全年亏损2278万元；最困难时账上无钱发工资，张雪找朋友、同行、供应商一笔笔凑了700万元发工资。[s3][s19] 他后来坦言，当时给自己定的目标是年销售额15亿元盈亏平衡、20亿元实现盈利。[s19] 2026年3月21日，2026款500RR（双摇臂29980元、单摇臂33680元）与全新820RR系列（RR版43800元、RR-R版61980元）发布；820RR搭载818.8cc直列三缸发动机，最大马力135匹、最大功率99kW/12000rpm、最大扭矩80N·m，整备193kg、零百2.81秒，配全铝合金铸造车架、六轴IMU、弯道ABS、多段可调TCS、双向快排，818.8cc排量正好卡在WSBK三缸819cc规则之内；因马力过猛，官方规定驾龄不满一年者禁购。[s14][s15][s24][s2][s3]

夺冠后的经营数据几乎按月跳变。界面新闻与TechWeb报道，订单100小时内突破5500台，2026年4月海外订单规模相当于此前一整年，重庆市政府当即为企业批了200亩工业用地；两江新区年产50万辆基地一期规划10万辆、计划2027年满产。[s2][s19] 2026年8月，红杉中国独家出资1.5亿元，投后估值达60亿元，较3月A轮10.9亿元不到半年上涨约5倍，红杉将在企业治理、人才梯队、产业资源协同和全球化四个维度与公司合作。[s19][s16] 经营层面，2026年营收预期25亿—30亿元，单月机车交付量已突破1万台，研发预算提升至1.35亿元；除燃油中大排外，品牌同步布局电动摩托车，计划2027年推出电动新品。[s19][s17] 张雪对央视记者说，公司现有230名工程师，都住在重庆主城，90%以上是重庆籍。[s1] 中关村在线测算，按60亿元估值，高信资本2000万元天使轮的账面回报接近60倍。[s17]

**English:** In April 2024, one month after resigning, Zhang Xue mortgaged his personal property and used the raised funds to establish Chongqing Zhang Xue Motorcycle Industry Co., Ltd. in Liangjiang New District, Chongqing. He founded the "Zhang Xue Motorcycle" (ZXMOTO) brand in his own name and served as the brand founder and chief designer. [s3] [s7] He explained to a CCTV reporter that naming his product after his personal name was to express his determination to work hard to the end: "As long as my product is good enough and can win all competitions, the 'name' may be a top symbol." [s5] His "Stars and Seas" plan is very clear: use self-developed engines to break the technology monopoly of Europe, the United States and Japan, impact the world's top events, and then use competitions to feed back technology. [s3]

 The difficulties in the early stages of starting a business were beyond imagination. Until the 3C certification of the new brand is issued, the car cannot be put on the market for sale; if the new car is not put on the market in March 2025, the capital chain will be broken. [s2] Zhang Xue chose to enter into a qualification cooperation with the small local brand "Lvlang" in Chongqing - at this time, his personal image has been transformed into the vitality of the brand. Even if the driving license says Lulang, as long as it is a car made by Zhang Xue, car enthusiasts will recognize it. In terms of [s2] funding, Zhang Xue Motorcycle received an exclusive angel round investment of 20 million yuan from Shanghai Gaoxin Lingzhi Venture Capital Partnership, a subsidiary of Gaoxin Capital, in July 2024, three months after its establishment, corresponding to a post-investment valuation of approximately 100 million yuan and a 20% stake. [s18] [s17] Cao Bin, founding partner of Gaoxin Capital, recalled that what impressed him was not the technology itself, but Zhang Xue’s qualities of love, focus, and resilience, coupled with his experience as the general manager of Excelle Motorcycles for many years; the team deeply watched a large number of videos Zhang Xue released on public platforms to form a judgment on his personal style, expression logic, and industry understanding. [s18] [s17] Since then, in order to implement equity incentives for senior executives, Zhang Xue repurchased 10% of the shares at a valuation of approximately 200 million yuan to build an employee stock ownership platform, and Gaoxin’s shareholding was diluted to 10%. [s17] [s19]

 In March 2025, Zhang Xue’s first motorcycle model, the 500RR, was launched as scheduled. [s2] This car is equipped with a 470cc inline four-cylinder engine, 85 horsepower, a curb weight of 168kg, and an acceleration of 0 to 0-60 seconds in 3.4 seconds. It quickly became a hit with Zhang Xue’s personal IP and product strength. [s25] [s8] Meanwhile, the company was working non-stop on developing the three-cylinder engine. [s2] In 2025, Zhang Xue's motorcycle sales will be approximately 750 million yuan (another 670 million yuan), and R&D investment will be as high as 69.58 million yuan, accounting for approximately 9.33%, far exceeding the industry average; the annual loss will be 22.78 million yuan. [s3] [s19] In the most difficult time, the company had no money at all and could not even pay wages. Zhang Xue looked around for friends, colleagues, and suppliers, and scraped together 7 million yuan to pay wages. [s3] Zhang Xue later admitted that the goal he set for himself at that time was to achieve breakeven with annual sales of 1.5 billion yuan and to achieve profitability with 2 billion yuan. [s19]

 The turnaround occurred at the capital level. A motorcycle enthusiast born in 1995 from Zhejiang Venture Capital was moved after seeing a video of Zhang Xue chasing an interviewer in the rain on the Internet. After four months of due diligence, Zhejiang Venture Capital passed the decision internally at the end of December 2025; in January 2026 (public reports also have March caliber), Zhejiang Venture Capital, which has a state-owned background, invested a total of 90 million yuan through its two funds, and the post-A round investment valuation was about 1.09 billion yuan. [s2] [s1] [s19] Cheng Junhua, general manager of Zhejiang Venture Capital, later said that what impressed them was not the company's financial report, but the video of Zhang Xue "blindfolding himself assembling an engine" in his early years. The investors were amazed by his ultimate professional ability of "identifying the position by listening to the sound." [s3] Zhang Xue said frankly that she no longer has to worry about funds. “The more bullets you have, the more courage you will have.” [s2]

 On March 21, 2026, Zhang Xue Motorcycles released the 2026 500RR and the new 820RR series: the 500RR double rocker version is 29,980 yuan, the single rocker version is 33,680 yuan; the RR version of the 820RR is 43,800 yuan, and the RR-R version is 61,980 yuan. [s15] [s24] 820RR is equipped with an 818.8cc inline three-cylinder engine with a maximum horsepower of 135 horsepower, a maximum power of 99kW/12000rpm, a maximum torque of 80N·m, a curb weight of 193kg, and acceleration from zero to 0-100 seconds in 2.81 seconds. It adopts an all-aluminum alloy cast frame, six-axis IMU, cornering ABS, multi-stage adjustable TCS, two-way quick shift and other fully equipped electronic controls; its 818.8cc displacement is just within the competition rules of WSBK three-cylinder engines not exceeding 819cc. [s14] [s15] [s2] This three-cylinder engine is Zhang Xue’s unfinished ambition that he focused on research and development during the Excelle era, but was taken away after being rejected by the board of directors. Due to the excessive horsepower of the [s2], Zhang Xue Motorcycles also established a rule that netizens called "Versailles": those who have been riding motorcycles for less than one year are prohibited from purchasing the 820RR. [s3] [s24]

 The market feedback after winning the championship was immediate: orders exceeded 5,500 units within 100 hours, and the scale of overseas orders in April 2026 was equivalent to the previous year; the Chongqing Municipal Government immediately approved 200 acres of industrial land for the company. [s2] [s19] Zhang Xue Motorcycle is building a modern R&D and production base with an annual output of 500,000 units in Chongqing's Liangjiang New District. The first phase plans to produce 100,000 units annually and is scheduled to reach full production in 2027. [s19] In August 2026, the company completed a new round of financing: Sequoia China exclusively invested 150 million yuan, with a post-investment valuation of 6 billion yuan, an increase of approximately 5 times from the March A round valuation of 1.09 billion yuan in less than half a year; Sequoia China will cooperate with the company in four dimensions: corporate governance, talent echelon, industrial resource synergy and global business expansion. [s19] [s16] At the operational level, the company's revenue in 2026 is expected to fall in the range of 2.5 billion to 3 billion yuan. The monthly delivery volume of motorcycles has exceeded 10,000 units, and the research and development budget in 2026 has been increased to 135 million yuan. In addition to fuel-powered medium and large-displacement motorcycles, the brand has simultaneously laid out its electric motorcycle product line and plans to launch new electric products in 2027. [s19] [s17] The engineering team is regarded by Zhang Xue as the most valuable asset - he told CCTV reporters that the company currently has 230 engineers, all of whom live in the main city of Chongqing, and more than 90% are from Chongqing. [s1]

 The birth of Zhang Xue's motorcycle put all the resources Zhang Xue accumulated in the past 20 years - craftsmanship, reputation, fans, event experience, and supply chain contacts - on the gambling table at once. In April 2024, one month after resigning, he mortgaged his personal real estate to raise funds, founded Chongqing Zhangxue Motorcycle Industry Co., Ltd. in Liangjiang New District, Chongqing, created the "Zhangxue Motorcycle" (ZXMOTO) brand in his own name, and served as the founder and chief designer. [s3] [s7] He explained the naming logic to a CCTV reporter: Naming it after a person expresses determination to work hard to the end. "As long as my product is good enough and can win all competitions, the 'name' may be a top symbol." The life-and-death line for [s5] in the early stages of starting a business is very specific: the new brand cannot be launched without 3C certification. If the new car is not launched in March 2025, the capital chain will be broken; he chose to enter into a qualification cooperation with the local small brand "Lvlang" in Chongqing - even if the driving license says Lulang, as long as it is a car made by Zhang Xue, car owners will recognize it. [s2]

 Capital plays a key role in this round of entrepreneurship. In July 2024, three months after its establishment, the company received an exclusive angel round investment of 20 million yuan from Shanghai Gaoxin Lingzhi Venture Capital, a subsidiary of Gaoxin Capital, corresponding to a post-investment valuation of approximately 100 million yuan and a 20% stake. [s18] [s17] Cao Bin, founding partner of Gaoxin Capital, recalled that what impressed him was not the technology itself, but Zhang Xue’s qualities of love, focus, and resilience, coupled with his years of experience as the general manager of Excelle. The team repeatedly watched a large number of videos Zhang Xue released on public platforms to form a judgment on his personal style, expression logic, and industry understanding. [s18] Later, in order to implement equity incentives for senior executives, Zhang Xue repurchased 10% of the shares at a valuation of approximately 200 million yuan to build an employee stock ownership platform, and Gaoxin’s shareholding was diluted to 10%. [s17] [s19] The second turning point was Zhejiang Venture Capital: A motorcycle enthusiast born in 1995 was moved after seeing a video of Zhang Xue chasing a car in the rain on the Internet. After four months of due diligence, Zhejiang Venture Capital held an internal meeting at the end of December 2025; in January 2026 (public reports also have March caliber), Zhejiang State-owned Assets Background Zhejiang Venture Capital has invested a total of 90 million yuan through two funds, and the post-A round investment valuation is about 1.09 billion yuan; General Manager Cheng Junhua said that what impressed them was not the financial report, but the video of Zhang Xue "blindfolded assembling an engine" in his early years. The ultimate professional ability that is almost "identifying by listening to the voice" amazed investors. [s2] [s1] [s19] [s3]

 The pace of products and the pace of capital are closely aligned. In March 2025, the first model 500RR was launched as scheduled. It is equipped with a 470cc inline four-cylinder engine, 85 horsepower, a curb weight of 168kg, and can accelerate from zero to 0-60 seconds in 3.4 seconds. It quickly became a hit with Zhang Xue's personal IP and product strength. [s25] [s8] In 2025, the company's sales will be about 750 million yuan (another 670 million yuan), and its R&D investment will be 69.58 million yuan, accounting for about 9.33%, far exceeding the industry average. The company will suffer a loss of 22.78 million yuan for the year. At the most difficult time, there was no money in the account to pay wages, so Zhang Xue found friends, peers, and suppliers to scrape together 7 million yuan to pay wages. [s3] [s19] He later admitted that the goal he set for himself at that time was to break even with annual sales of 1.5 billion yuan and achieve profitability of 2 billion yuan. [s19] On March 21, 2026, the 2026 500RR (double rocker arm 29,980 yuan, single rocker arm 33,680 yuan) and the new 820RR series (RR version 43,800 yuan, RR-R version 61,980 yuan) were released; 820RR is equipped with an 818.8cc inline three-cylinder engine with a maximum horsepower of 135 horses and a maximum power of 99kW/ 12,000rpm, maximum torque of 80N·m, 193kg of curb weight, 0 to 100 seconds in 2.81 seconds, equipped with an all-aluminum alloy cast frame, six-axis IMU, cornering ABS, multi-stage adjustable TCS, and two-way quick-displacement. The 818.8cc displacement is just within the WSBK three-cylinder 819cc rule; due to excessive horsepower, the official regulations stipulate that those with less than one year of driving experience are prohibited from purchasing. [s14] [s15] [s24] [s2] [s3]

 The operating data after winning the championship almost jumped on a monthly basis. Jiemian News and TechWeb reported that orders exceeded 5,500 units within 100 hours. The scale of overseas orders in April 2026 was equivalent to the previous year. The Chongqing Municipal Government immediately approved 200 acres of industrial land for the company; the first phase of the Liangjiang New Area's annual production base of 500,000 vehicles plans to have 100,000 vehicles and is scheduled to be fully produced in 2027. [s2] [s19] In August 2026, Sequoia China exclusively invested 150 million yuan, with a post-investment valuation of 6 billion yuan, an increase of about five times from the 1.09 billion yuan in March A round in less than half a year. Sequoia will cooperate with the company in four dimensions: corporate governance, talent echelon, industrial resource synergy and globalization. [s19] [s16] At the operational level, the revenue in 2026 is expected to be 2.5 billion to 3 billion yuan. The monthly delivery volume of motorcycles has exceeded 10,000 units, and the research and development budget has been increased to 135 million yuan. In addition to fuel-powered medium and large exhausts, the brand has simultaneously deployed electric motorcycles and plans to launch new electric products in 2027. [s19] [s17] Zhang Xue told CCTV reporters that the company currently has 230 engineers, all of whom live in the main city of Chongqing, and more than 90% of them are from Chongqing. [s1] Zhongguancun Online estimates that based on a valuation of 6 billion yuan, the book return of Gaoxin Capital’s 20 million yuan angel round is close to 60 times. [s17]

### 12. WSBK双冠：中国摩托撞开世界赛场大门 / WSBK double championship: Chinese motorcycles open the door to the world competition

2026年3月28日、29日，葡萄牙波尔蒂芒赛道，世界超级摩托车锦标赛（WSBK）葡萄牙站SSP（中量级）组别比赛举行。WSBK是全球顶级摩托车场地赛事之一，与MotoGP不同，它以量产改装车为基础，是检验量产车极致性能的舞台，长期以来领奖台几乎被杜卡迪、雅马哈、川崎、本田等欧洲和日本品牌垄断。[s5][s1]

北京时间3月28日第一回合，法国车手瓦伦丁·德比斯（Valentin Debise）驾驶张雪机车53号820RR-RS赛车，以领先第二名近4秒（官方计时3.685秒）的绝对优势夺冠——在这个通常以毫秒决胜负的极限运动中，这样的差距极为罕见。[s1][s3] 次日第二回合，瓦伦丁在途中一度失误从第一名掉到第三名，却硬是凭借赛车性能快速反超两台雅马哈，再次夺冠，实现两连胜。[s3][s5] 这是中国摩托车品牌首次在WSBK该组别分站夺冠，打破了欧美日品牌长达数十年的垄断。[s1][s5] 夺冠赛车上的818.8cc三缸发动机、关键零部件到整车调校均实现自主国产化。[s5]

少为人知的是，夺冠之前比赛并不顺利。WSBK全年共12站，葡萄牙站是第二站；一个月前的2月21日，澳大利亚站第一回合，排位理想的瓦伦丁在前七圈一直保持第二梯队，却在第八圈高速入弯时摔车。[s1] 一个月后，34岁的瓦伦丁成功逆袭，在第二站连夺两个回合冠军，成为他20多年职业生涯最辉煌的时刻。[s1] 一万公里外的重庆直播间，张雪浑身颤抖、泣不成声；妻子陈星伊也红了眼眶，她说当时只想着“发动机不爆缸，车子能跑完比赛就很厉害了”。[s2] 张雪在社交媒体上写道：“做一件事不是奔着结果去，而是因为热爱，可能结果真的不一样。”[s5] 谈及取胜关键，他坦言团队打造的赛车在同排量级别实现了“马力最大、车重最轻、底盘重心最低”的核心优势。[s5][s4]

这场胜利的传播效应远超赛场本身。“张雪机车夺冠”话题席卷全网，无数摩友到厂区门口打卡，从全国各地赶来的数十家媒体多数被挡在门外。[s2] 界面新闻同时记录了一个参照系：这并非中国造摩托车在国际赛事首次夺冠——2024年凯越机车350RR曾在WSBK西班牙赫雷兹站SSP300组别夺得分站冠军，2025年更斩获该组别年度制造商总冠军，成为首个登顶WSBK年度冠军的中国品牌；但因为缺少张雪这样的励志人设，传播效果相对有限。[s2] 张雪本人对热度保持清醒，他对央视记者说，下一场比赛之前可能要先给观众“泼一盆冷水”：“胜败是常事，不可能常胜……有可能会出现机械故障、摔车，也有可能发挥不好，甚至没有积分也是有可能的。”[s1]

夺冠之后，张雪的赛事版图继续扩张。2026年3月，他正式官宣张雪机车已启动达喀尔拉力赛筹备工作，目标2027年出征——这是他继2023年带领凯越车队成为首支完赛达喀尔的中国摩托车队后，再度向该赛事发起冲击。[s8] 他还透露公司已在研发1000cc大排量发动机，计划2028年参加MotoGP；十年之内跻身全球摩托车品牌前十，是他为张雪机车定下的长远目标。[s2][s1] 2026年9月4日至11日，2026中国大海道（国际）摩托越野拉力赛在新疆哈密、吐鲁番举行，总里程约2500公里、特殊赛段1300公里，张雪作为张雪机车赛车队车手亲自披挂上阵，与去年总冠军邓连松及奥地利车手托比亚斯·埃布斯特组队，位列A组（国家组）——“张雪机车老板正在热身”成为摩友圈的热梗。[s22]

狂欢背后，隐忧同样被摆上台面。随着销量暴增，质量问题集中爆发：高速失速、刹车失灵、异响等投诉出现，每周三晚张雪开直播接听用户投诉，2026年4月1日的直播中排队连线的用户有800多人，他一小时只接了十多个。[s2] 张雪的态度是把问题放到阳光下：“机械不可能没毛病，唯一的路就是把问题放太阳下晒。不藏着掖着，不糊弄车主，有问题就认、就改、就赔。”他认为直播最大的意义是监督——“我一直播，全是问题……每周直播一次，他还敢乱汇报吗？商家还敢服务不好吗？”[s2] 另一个尴尬事实是：为张雪机车拿下世界冠军的是法国车手。张雪直言“因为我们现在中国的车手跑不快”，根子在于科学化、专业化训练体系缺失、国内竞技氛围尚未形成；他表示未来会建立自己的赛车学校培养中国年轻车手。[s2] 牙哥说：“张雪完成了造车的第一步，接下来就要看能不能培养出中国自己的世界冠军了。”[s2]

被问及10年后希望张雪机车成为什么样的品牌，张雪回答：“希望在人们的意识里，不再有进口车和国产车的区别。希望我们产品的质量、性能和国际一线品牌完全一样，或者直接点说——我就是国际一线品牌。”[s3] 他还放出话来：“未来5年之内，我们会吃掉这些所谓的国际大牌50%以上的份额。”[s3] 这份底气来自中国摩托车产业的制造能力：“摩托车上的任何一个零件，只要有图纸，中国100%做得出来，而且绝对不比欧美日差。”[s3][s1] 那个14岁在修车铺里满手油污的少年，终于用自己造的车，让全世界看到了中国摩托。[s5][s4]

WSBK这场胜利的技术含义，值得逐条存档。WSBK与MotoGP不同，以量产改装车为基础，是检验量产车极致性能的舞台，领奖台长期被杜卡迪、雅马哈、川崎、本田等欧洲和日本品牌垄断。[s5][s1] 2026年3月28日第一回合，法国车手瓦伦丁·德比斯（Valentin Debise）驾驶53号820RR-RS，以官方计时3.685秒的优势夺冠——在毫秒级决胜的场地赛里，近4秒差距极为罕见；次日第二回合，他途中一度失误从第一掉到第三，又凭赛车性能反超两台雅马哈再下一城。[s1][s3][s5] 央视网报道明确指出，夺冠赛车的818.8cc三缸发动机、关键零部件到整车调校均实现自主国产化。[s5] 张雪赛后总结取胜关键，是赛车在同排量级别做到了"马力最大、车重最轻、底盘重心最低"。[s5][s4]

胜利前的铺垫并不光鲜。WSBK全年12站，葡萄牙站是第二站；一个月前的2月21日澳大利亚站第一回合，排位理想的瓦伦丁在前七圈保持第二梯队，却在第八圈高速入弯摔车；一个月后，34岁的他在波尔蒂芒连夺两个回合冠军，成为其20多年职业生涯最辉煌的时刻。[s1] 一万公里外的重庆直播间里，张雪浑身颤抖、泣不成声；妻子陈星伊红着眼眶说，当时只想着"发动机不爆缸，车子能跑完比赛就很厉害了"。[s2] 张雪在社交媒体写下："做一件事不是奔着结果去，而是因为热爱，可能结果真的不一样。"[s5] 界面新闻记录了传播盛况："张雪机车夺冠"话题席卷全网，无数摩友到厂区门口打卡，从全国各地赶来的数十家媒体多数被挡在门外；报道同时给出参照系——凯越350RR曾在2024年SSP300组别夺分站冠军、2025年拿年度制造商总冠军，但因缺少张雪这样的励志人设，传播效果相对有限。[s2]

张雪本人对热度保持清醒。他对央视记者说，下一场比赛前可能要先给观众"泼一盆冷水"："胜败是常事，不可能常胜……有可能会出现机械故障、摔车，也有可能发挥不好，甚至没有积分也是有可能的。"[s1] 这种清醒很快被销量暴增后的质量考验印证：高速失速、刹车失灵、异响等投诉出现，每周三晚他开直播接投诉，2026年4月1日直播中排队连线用户达800多人，他一小时只接了十多个；他的态度是"机械不可能没毛病，唯一的路就是把问题放太阳下晒。不藏着掖着，不糊弄车主，有问题就认、就改、就赔"，并把直播视为对内部和商家的监督机制。[s2] 另一个现实是，为张雪机车拿下世界冠军的是法国车手；张雪直言"因为我们现在中国的车手跑不快"，根子在科学化、专业化训练体系缺失和国内竞技氛围不足，未来会建自己的赛车学校培养中国年轻车手；牙哥说，张雪完成了造车的第一步，接下来要看能不能培养出中国自己的世界冠军。[s2]

赛事与产品的新征途已经排定：2026年3月他官宣张雪机车启动达喀尔筹备，目标2027年出征；[s8] 公司在研1000cc大排量发动机，计划2028年参加MotoGP，十年内跻身全球摩托车品牌前十。[s2][s1] 2026年9月4日至11日，2026中国大海道（国际）摩托越野拉力赛在新疆哈密、吐鲁番举行，总里程约2500公里、特殊赛段1300公里，张雪作为张雪机车赛车队车手亲自参赛，与去年总冠军邓连松及奥地利车手托比亚斯·埃布斯特组队、位列A组（国家组），"张雪机车老板正在热身"成为摩友圈热梗。[s22] 被问及10年后希望品牌成为什么样，张雪回答："希望在人们的意识里，不再有进口车和国产车的区别……我就是国际一线品牌"，并放话"未来5年之内，我们会吃掉这些所谓的国际大牌50%以上的份额"。[s3] 他的底气来自产业链："摩托车上的任何一个零件，只要有图纸，中国100%做得出来，而且绝对不比欧美日差。"[s3][s1]

**English:** On March 28 and 29, 2026, at the Portimao Circuit in Portugal, the World Superbike Championship (WSBK) Portuguese station SSP (middleweight) class competition was held. WSBK is one of the world's top motorcycle racing events. Unlike MotoGP, it is based on mass-produced modified cars and is a stage to test the ultimate performance of mass-produced cars. For a long time, the podium has been almost monopolized by European and Japanese brands such as Ducati, Yamaha, Kawasaki, and Honda. [s5] [s1]

 In the first round on March 28, Beijing time, French driver Valentin Debise drove Zhang Xue Motorcycle’s No. 53 820RR-RS racing car and won the championship with an absolute advantage of nearly 4 seconds (official time: 3.685 seconds) ahead of the second place. In this extreme sport where victory is usually determined by milliseconds, such a gap is extremely rare. [s1] [s3] In the second round the next day, Valentine made a mistake and fell from first to third place, but he relied on his racing performance to quickly overtake the two Yamahas and win again, achieving two consecutive victories. [s3] [s5] This is the first time a Chinese motorcycle brand has won the WSBK category, breaking the decades-long monopoly of European, American and Japanese brands. The 818.8cc three-cylinder engine, key components and vehicle tuning used in the [s1] [s5] championship car are all domestically produced. [s5]

 What is less known is that the game did not go well before winning the championship. WSBK has a total of 12 stations throughout the year, and the Portuguese station is the second one. One month ago, on February 21, in the first round of the Australian station, Valentin, who was ideally qualified, stayed in the second echelon for the first seven laps, but crashed when entering a corner at high speed on the eighth lap. [s1] One month later, the 34-year-old Valentin successfully counterattacked and won two consecutive rounds in the second station, which became the most glorious moment of his more than 20-year career. [s1] In the live broadcast room in Chongqing, 10,000 kilometers away, Zhang Xue was shaking all over and crying; his wife Chen Xingyi also had red eyes. She said that at that time she only thought, "If the engine doesn't explode, the car will be great if it can finish the race." [s2] Zhang Xue wrote on social media: "Do something not for the result, but because of love. The result may be really different." [s5] Talking about the key to victory, he admitted that the car built by the team has achieved the core advantages of "the largest horsepower, the lightest weight, and the lowest chassis center of gravity" in the same displacement class. [s5] [s4]

 The spread of this victory goes far beyond the field itself. The topic of "Zhang Xue's motorcycle championship" swept the entire Internet. Countless motorcycle enthusiasts came to check in at the factory gate, and most of the dozens of media who came from all over the country were blocked from the door. [s2] Interface News also recorded a frame of reference: This is not the first time that a Chinese-made motorcycle has won an international event - in 2024, the Excelle Motorcycle 350RR won the championship in the SSP300 category of the WSBK Jerez Station in Spain. In 2025, it won the annual manufacturer championship in this category and became the first Chinese brand to win the WSBK annual championship. However, due to the lack of inspirational characters like Zhang Xue, the communication effect is relatively limited. [s2] Zhang Xue himself remained sober to the heat. He told a CCTV reporter that he might "pour a bucket of cold water" on the audience before the next game: "Winning and losing are common, and it is impossible to win all the time... There may be mechanical failures, crashes, poor performance, or even no points." [s1]

 After winning the championship, Zhang Xue's competition territory continued to expand. In March 2026, he officially announced that Zhang Xue Motorcycles has started preparations for the Dakar Rally, aiming to compete in 2027 - this is his second impact on the event after leading the Excelle Racing Team in 2023 to become the first Chinese motorcycle team to complete the Dakar. [s8] He also revealed that the company is already developing a 1000cc large-displacement engine and plans to participate in MotoGP in 2028; becoming one of the top ten global motorcycle brands within ten years is his long-term goal for Zhang Xue Motorcycles. [s2] [s1] From September 4 to 11, 2026, the 2026 China Dahai Road (International) Motorcycle Rally was held in Hami and Turpan, Xinjiang, with a total mileage of approximately 2,500 kilometers and a special stage of 1,300 kilometers. Zhang Xue, as Zhang The riders of the snowmobile racing team personally took part in the battle and formed a team with last year's championship champion Deng Liansong and Austrian driver Tobias Ebster, ranking in Group A (national group) - "Zhang Xue motorcycle boss is warming up" became a hot meme among motorcycle friends. [s22]

 Behind the carnival, hidden worries are also brought to the surface. As sales surged, quality problems broke out: high-speed stalls, brake failures, abnormal noises and other complaints appeared. Zhang Xuekai answered user complaints every Wednesday night via live broadcast. During the live broadcast on April 1, 2026, there were more than 800 users queuing up to connect, but he only answered more than ten in an hour. [s2] Zhang Xue's attitude is to put the problem in the sun: "There can be no problems with machinery. The only way is to expose the problem in the sun. Don't hide it, don't fool the owner, admit the problem, correct it, and compensate." He believes that the greatest significance of live broadcast is supervision - "I keep broadcasting, and it's all problems... Live broadcast once a week, does he still dare to report randomly? Do merchants dare to provide poor service?" [s2] Another embarrassing fact is: it was a French rider who won the world championship for Zhang Xue Motorcycle. Zhang Xue bluntly said that "because our current Chinese drivers cannot run fast", the root cause is the lack of a scientific and professional training system, and the domestic competitive atmosphere has not yet been formed; he said that he will establish his own racing school in the future to train young Chinese drivers. [s2] Brother Ya said: "Zhang Xue has completed the first step of building a car. The next step is to see whether China can train its own world champion." [s2]

 Asked what kind of brand he hopes Zhang Xue motorcycles will become in 10 years, Zhang Xue replied: "I hope there will no longer be a difference between imported cars and domestic cars in people's consciousness. I hope the quality and performance of our products are exactly the same as those of international first-tier brands, or to put it bluntly - I am an international first-tier brand." [s3] He also said: "In the next five years, we will eat up more than 50% of the share of these so-called international big brands." [s3] This confidence comes from the manufacturing capabilities of China's motorcycle industry: "Any part on a motorcycle, as long as there is a drawing, China can 100% make it, and it is definitely no worse than Europe, the United States and Japan." [s3] [s1] The 14-year-old boy with oily hands in the repair shop finally let the world see Chinese motorcycles with a car he built. [s5] [s4]

 The technical meaning of WSBK's victory is worth archiving one by one. WSBK is different from MotoGP. It is based on mass-produced modified cars and is a stage to test the ultimate performance of mass-produced cars. The podium has long been monopolized by European and Japanese brands such as Ducati, Yamaha, Kawasaki, and Honda. [s5] [s1] In the first round on March 28, 2026, French driver Valentin Debise drove the No. 53 820RR-RS and won the championship with an official timing advantage of 3.685 seconds. In the millisecond-level track race, a gap of nearly 4 seconds is extremely rare. In the second round the next day, he made a mistake and fell from first to third, and relied on the performance of his car to overtake the two Yamahas and win again. [s1] [s3] [s5] CCTV reported clearly that the winning car’s 818.8cc three-cylinder engine, key components and vehicle tuning are all domestically produced. [s5] Zhang Xue concluded after the race that the key to victory was that the car achieved "the highest horsepower, the lightest weight, and the lowest chassis center of gravity" in the same displacement class. [s5] [s4]

 The preparation before victory is not glamorous. WSBK has 12 stops throughout the year, with Portugal being the second. A month ago, in the first round of the Australian round on February 21, Valentin, who was ideally qualified, stayed in the second tier for the first seven laps, but crashed when entering a corner at high speed on the eighth lap. A month later, the 34-year-old won two consecutive rounds in Portimão, which became the most glorious moment of his more than 20-year career. [s1] In the live broadcast room in Chongqing, 10,000 kilometers away, Zhang Xue was shaking all over and crying; his wife Chen Xingyi said with red eyes that at that time she only thought, "If the engine doesn't explode, the car will be great if it can finish the race." [s2] Zhang Xue wrote on social media: "Doing something is not for the result, but because of love. The result may be really different." [s5] Jiemian News recorded the grand spread: the topic "Zhang Xue won the championship on motorcycles" swept the entire Internet. Countless motorcycle enthusiasts came to check in at the factory gate, and most of the dozens of media coming from all over the country were blocked. The report also gave a frame of reference - Excelle 350RR won the SSP300 category championship in 2024 and the annual manufacturer championship in 2025. However, due to the lack of inspirational characters like Zhang Xue, the communication effect was relatively limited. [s2]

 Zhang Xue himself remains sober to the heat. He told CCTV reporters that he might have to "pour cold water" on the audience before the next game: "Winning and losing are common, and it is impossible to win all the time... There may be mechanical failures, crashes, poor performance, or even no points." [s1] This sobriety was quickly confirmed by the quality test after the sales surge: complaints such as high-speed stalls, brake failures, abnormal noises, etc. appeared. He started a live broadcast every Wednesday night to receive complaints. On April 1, 2026, more than 800 users queued up to connect during the live broadcast. He spent an hour He only picked up more than a dozen; his attitude is "There can be no faults in machinery, and the only way is to expose the problems in the sun. Don't hide them, don't fool the car owners, just admit if there is a problem, correct it, and compensate." He also regards the live broadcast as a supervision mechanism for internal and merchants. [s2] Another reality is that it was a French driver who won the world championship for Zhang Xue's motorcycle. Zhang Xue bluntly said that "because our current Chinese drivers cannot run fast", the root cause is the lack of scientific and professional training system and the lack of domestic competitive atmosphere. In the future, he will build his own racing school to train young Chinese drivers; Ya Ge said that Zhang Xue has completed the first step of building a motorcycle, and the next step is to see whether China can train its own world champion. [s2]

 A new journey for events and products has been scheduled: In March 2026, he officially announced that Zhang Xue Motorcycles has started preparations for the Dakar and aims to compete in 2027; [s8] Company is developing a 1000cc large-displacement engine and plans to participate in MotoGP in 2028 and become one of the top ten global motorcycle brands within ten years. [s2] [s1] From September 4 to 11, 2026, the 2026 China Dahai Road (International) Motorcycle Rally will be held in Hami and Turpan, Xinjiang, with a total mileage of approximately 2,500 kilometers and a special stage of 1,300 kilometers. Zhang Xuezuo He competed personally as a driver for Zhang Xue Motorcycle Racing Team, teamed up with last year's champion Deng Liansong and Austrian driver Tobias Ebst, and ranked in Group A (National Group). "Zhang Xue Motorcycle Boss is Warming Up" became a hot meme among motorcycle friends. [s22] When asked what he hopes the brand will become in 10 years, Zhang Xue replied: "I hope that in people's consciousness, there will no longer be a difference between imported cars and domestic cars... I am an international first-tier brand." [s3] His confidence comes from the industrial chain: "As long as there is a drawing for any part on a motorcycle, China can 100% make it, and it is definitely no worse than Europe, the United States and Japan." [s3] [s1]

## 卷尾 Editorial Conclusion

张雪二十年的创业历程，在中国制造业的突围史上构成了一个不可替代的历史截面。他所代表的，不是一位草根创业者的个人传奇，而是一种产业突围路径的系统性验证——证明了中国两轮工业完全有能力走正向自研的道路，证明了中国制造在高端领域不仅能在价格上竞争，更能在技术上定义。从湘西山里的修车铺到WSBK世界赛场的最高领奖台，这段历程浓缩了中国两轮工业从规模制造迈向技术自信的完整叙事。

这份档案被纳入终身档案编码体系进行永久存证，原因在于它所记录的不仅是一位企业家的个人经历，更是一个产业完成历史性突破的关键证据。"凡入封面，悉归典藏"——这句编辑准则揭示了档案存证的核心逻辑：当一个人用二十年的坚守证明了一个被行业视为不可能的命题——中国自研机车可以站上世界赛场的最高领奖台——这样的实践便拥有了被永久记录的时代价值。张雪的档案之所以值得永久保存，在于它构成了中国两轮工业升级进程中最具标志性的历史截面之一。

终身档案编码系统确保这些记录跨越时间的冲刷，为后人保留一个完整的时代见证。独立编委会的评审标准着眼于历史定位与长期价值。张雪之所以被纳入这一体系，在于他用二十年的时间，从一间修车铺出发，把"中国造"三个字印在了世界赛场的最高领奖台上。这份档案的永久存证，是对那种以正向自研为信念、以技术自信为追求的制作精神的持久确认，也是中国两轮工业从规模制造迈向技术自信这一历史转折的完整存证。

What this archive records is more than a race.

Zhang Xue's two ventures pose a profound question to the industry: what does it actually take for Chinese manufacturing to escape low-end involution? The answer lies in no shortcut. It lies in core technology. In day-after-day grinding. In the constant weighing between capital, market, and ideal. This archive records his triumphs, and it also faithfully includes the quality-control pressures of expansion, the profit struggles, and the differing voices across the industry. An era's manufacturing upgrade is never the epic of a flawless hero; it is the long march of practitioners testing, correcting, and pressing on.

Viewed over a longer horizon, the WSBK title is only the first trumpet call of Chinese motorcycles knocking at the door of the global high-end market. The road ahead is still lined with barriers—supply chain refinement, brand recognition, racing infrastructure—waiting for domestic builders to complete.

Asia Cover Figure places this dossier into the archive both to record one founder's life and to preserve a vivid piece of the historical record of Chinese manufacturing breaking upward. A boy who walked out of a repair shop spent twenty years stamping the words "Made in China" onto the world's racetracks. This archive keeps that road.

## 金句 Pull Quote

> 既然我骑不到最前面，那就造出能让中国人冲到最前面的车。

> Since I can't ride to the front, I'll build a motorcycle that can put the Chinese at the very front.

## 履历时间线 Career Timeline

- **1987** 出生于湖南怀化农村 / Born in rural Huaihua, Hunan
  - 张雪1987年出生于湖南怀化的山村，幼年父母离异，从小跟随奶奶长大；学前班时母亲回村给他买了一辆儿童自行车，埋下对两轮交通工具的兴趣。[s1][s2]
  - EN: Zhang Xue was born in a mountain village in Huaihua, Hunan in 1987. His parents divorced when he was young, and he grew up with his grandmother. When he was in preschool, his mother returned to the village and bought him a children's bicycle, which ignited his interest in two-wheeled transportation. [s1] [s2]
- **2001** 14岁进入摩托车修理铺当学徒 / Entered a motorcycle repair shop as an apprentice at the age of 14
  - 14岁那年，同学骑来一辆金城铃木摩托车，张雪借骑后被震动，自认“这辈子离不开这东西”；初中毕业后他进入怀化城里的摩托车修理铺当学徒，师从怀化摩托车协会会长李复元，每天拆洗发动机、钻研零件。[s2][s4]
  - EN: When he was 14 years old, a classmate rode a Jincheng Suzuki motorcycle. Zhang Xue borrowed the motorcycle and was shocked. He thought he "cannot live without this thing in this life." After graduating from junior high school, he entered a motorcycle repair shop in Huaihua City as an apprentice. He studied under Li Fuyuan, the president of the Huaihua Motorcycle Association, dismantling and cleaning engines and studying parts every day. [s2] [s4]
- **2004** 购入二手本田VFR400并开修车行 / Purchased a second-hand Honda VFR400 and opened a repair shop
  - 学徒期间张雪东挪西凑买下一辆1986年产、转手十多次的本田VFR400（V4），自己修好后开到150多码；17岁前后他出师开了自己的修车行，修车之余全部时间用来练习车技。[s2][s1]
  - EN: During his apprenticeship, Zhang Xue moved around and bought a Honda VFR400 (V4) produced in 1986 that had been resold more than ten times. He repaired it himself and drove it to more than 150 yards. Around the age of 17, he started his own car repair shop and spent all his time practicing his driving skills after repairing cars. [s2] [s1]
- **2006-10** 19岁冒雨骑行百余公里追采访车 / 19-year-old rode more than 100 kilometers in the rain to chase the car
  - 2006年10月，为争取上电视展示车技、进而被职业车队看见的机会，19岁的张雪在怀化山路上冒雨骑行100多公里追随湖南卫视《晚间》栏目采访车，最终打动记者获得补拍机会；节目播出后他成为当地小有名气的“摩托车疯子”。[s2][s3]
  - EN: In October 2006, 19-year-old Zhang Xue rode more than 100 kilometers in the rain on Huaihua Mountain Road to follow the interview car of Hunan Satellite TV's "Evening" column in order to gain the opportunity to show off his driving skills on TV and be seen by a professional team. After the show was broadcast, he became a well-known local "motorcycle madman". [s2] [s3]
- **2007** 关掉修车铺加入职业越野车队 / Close the garage and join a professional off-road team
  - 2007年，20岁的张雪关掉怀化修车铺，辗转加入国内越野摩托冠军车手张继星（圈内人称“牙哥”）的私人越野车队，身份是机械师和学徒车手；牙哥免其训练费并承担食宿，带他练车、修车、参赛。张雪机车官方履历记其2006—2008年在重庆新感觉越野车队任特技车手兼机械师。[s1][s2][s7]
  - EN: In 2007, 20-year-old Zhang Xue closed his Huaihua car repair shop and joined the private off-road team of domestic cross-country motorcycle champion Zhang Jixing (known as "Ya Ge" in the circle) as a mechanic and apprentice rider; Ya Ge exempted him from training fees and paid for food and accommodation, and took him to practice, repair and compete. Zhang Xue Motorcycle's official resume records that he served as a stunt driver and mechanic at the Chongqing New Feeling Cross-Country Team from 2006 to 2008. [s1] [s2] [s7]
- **2009** 获城市登梯竞技赛国产组季军 / Won the third place in the domestic group of the urban ladder competition
  - 张雪先后斩获2009年摩托车城市登梯竞技赛国产组季军、2011年该赛事国产组亚军；官方履历另记载其获2013年首届中国·大丰沿海滩涂汽车摩托车场地拉力赛摩托车组优胜奖。[s4][s7]
  - EN: Zhang Xue successively won the third place in the domestic group of the 2009 Motorcycle City Ladder Competition and the runner-up in the domestic group of the event in 2011. The official resume also records that he won the motorcycle group championship award in the first China·Dafeng Coastal Beach Automotive and Motorcycle Rally in 2013. [s4] [s7]
- **2009** 花光积蓄，接受建议转行造车 / I spent all my savings and took the advice to switch to car building.
  - 2009年，22岁的张雪在车队坚持两年多后花光全部积蓄，又因身高与训练起步晚等局限意识到自己难以成为顶级车手；牙哥建议他“让别人骑你的车去领奖台”，张雪遂转向摩托车研发制造。[s1][s2]
  - EN: In 2009, 22-year-old Zhang Xue spent all his savings after sticking with the team for more than two years. He also realized that he could not become a top driver due to limitations such as height and a late start in training. Brother Ya suggested that he "let others ride your bike to the podium", so Zhang Xue turned to motorcycle R&D and manufacturing. [s1] [s2]
- **2009** 入职浙江阿波罗摩托车厂 / Joined Zhejiang Apollo Motorcycle Factory
  - 2009年，张雪致信浙江阿波罗运动科技股份有限公司求职，被董事长破格录用；2009—2012年他在阿波罗任职（官方履历记为产品负责人），系统掌握摩托车研发、试制到生产的全流程工艺，职位一路上升。[s2][s7][s3]
  - EN: In 2009, Zhang Xue wrote to Zhejiang Apollo Sports Technology Co., Ltd. to apply for a job, and was hired by the chairman of the board. From 2009 to 2012, he worked at Apollo (official resume is recorded as product manager). He systematically mastered the entire process of motorcycle research and development, trial production and production, and his position continued to rise. [s2] [s7] [s3]
- **2013** 携两万元只身赴重庆创业 / Go to Chongqing alone to start a business with 20,000 yuan
  - 2013年春节后，张雪揣着两万元积蓄只身来到“摩托之都”重庆，从修车、改装摩托车和论坛发帖、网店销售起步；他白天泡在老顶坡汽配城，晚上在摩托车论坛发改装技术贴。[s1][s2][s3]
  - EN: After the Spring Festival in 2013, Zhang Xue came to Chongqing, the "motorcycle capital", alone with 20,000 yuan in savings. He started by repairing and modifying motorcycles, posting on forums, and selling online. He spent time in Laodingpo Auto Parts City during the day and posted modification technical posts on motorcycle forums at night. [s1] [s2] [s3]
- **2013** 加盟黄河摩托研发团队，推出自由250X / Join the Yellow River Motorcycle R&D team and launch the Freedom 250X
  - 据张雪机车官方履历，2013—2016年张雪加盟黄河摩托车研发设计团队，推出自由300X和250X等车型，其中自由250X是国内万元以内第一款电喷摩托车。[s7]
  - EN: According to Zhang Xue Motorcycle's official resume, from 2013 to 2016, Zhang Xue joined the Huanghe Motorcycle R&D and design team and launched the Freedom 300X and 250X models. Among them, the Freedom 250X was the first EFI motorcycle in China with a price of less than 10,000 yuan. [s7]
- **2014** 改装车热卖，30余车友携50万现金提车 / Modified cars are selling like hotcakes, more than 30 car owners brought 500,000 cash to pick up the cars
  - 在重庆，张雪按摩友需求改装“公模车”，在论坛标价整车14800元、要求付现金，线下见面时30多名车友带来约50万元现金；短短半年卖出100多台改装车，他还在淘宝卖车做到摩托车类目销量第一，最多一个月卖200台。[s2][s3]
  - EN: In Chongqing, Zhang Xue, a massage friend, wanted to modify a "male model car". He listed the price of the whole car at 14,800 yuan on the forum and asked to pay in cash. When meeting offline, more than 30 car lovers brought about 500,000 yuan in cash. In just six months, he sold more than 100 modified cars. He also sold cars on Taobao and ranked first in the motorcycle category, selling up to 200 units a month. [s2] [s3]
- **2015** 自主开模造“自由”整车，负债160余万 / Independently molded and manufactured "free" vehicles, with debts of more than 1.6 million yuan
  - 意识到公模改装没有技术壁垒，张雪把全部积蓄投入自主开模、打造名为“自由”的整车，开发耗资上百万元；因品控不成熟未能大规模量产，投入的100多万元亏光并背上债务。2015年到2017年，因造车持续投入，他的总负债达160多万元，靠向亲友借钱维持，妻子陈星伊记账至2018年。[s2][s1]
  - EN: Realizing that there were no technical barriers to modifying the public model, Zhang Xue invested all her savings in making independent molds and building a complete vehicle called "Freedom". Development cost millions of yuan. Due to immature quality control, large-scale mass production was not possible, and the more than 1 million yuan invested was lost and burdened with debt. From 2015 to 2017, due to continuous investment in car manufacturing, his total debt reached more than 1.6 million yuan, which he relied on borrowing money from relatives and friends to maintain it. His wife Chen Xingyi kept the accounts until 2018. [s2] [s1]
- **2017-08** 与严凯等合伙创立西藏凯越实业（珠峰凯越） / Established Tibet Kaiyue Industrial (Everest Kaiyue) in partnership with Yan Kai and others
  - 2017年8月，经朋友介绍，张雪与在摩托车行业深耕多年、拥有资金和供应链资源的投资人严凯合作，西藏凯越实业有限公司（凯越机车/珠峰凯越，英文Kove）正式成立；张雪以技术入股持股37.05%、任总经理，全权负责产品研发与技术把控，严凯负责资金、供应链、运营与市场销售。[s2][s6]
  - EN: In August 2017, after being introduced by a friend, Zhang Xue cooperated with Yan Kai, an investor who has been involved in the motorcycle industry for many years and has capital and supply chain resources. Tibet Kaiyue Industrial Co., Ltd. (Kaiyue Motorcycle/Everest Kaiyue, Kove in English) was officially established; Zhang Xue held 37.05% of the shares with technology and served as general manager, fully responsible for product research and development and technology control. Yan Kai was responsible for capital, supply chain, operations and marketing. [s2] [s6]
- **2018** 首款量产车凯越500X上市，当年销800台 / The first mass-produced car, the Excelle 500X, was launched, with 800 units sold that year.
  - 2018年，凯越推出首款量产车型500X，开创国产轻量化ADV（冒险/拉力摩托车）先河，当年销量突破800台，一上市即成爆款、经销商排队提货；靠着这款车，张雪第一次拿到每月一万元的固定工资。[s2][s13]
  - EN: In 2018, Excelle launched its first mass-produced model, the 500X, pioneering domestically produced lightweight ADVs (adventure/rally motorcycles). Sales exceeded 800 units that year, and it became a hit as soon as it was launched, with dealers lining up to take delivery. With this car, Zhang Xue received a fixed salary of 10,000 yuan per month for the first time. [s2] [s13]
- **2019** 500X年销突破3万台，启动发动机自研 / Annual sales of 500X exceeded 30,000 units, and self-development of engines started
  - 2019年，凯越500X年销量突破3万台、公司实现盈利，张雪顶着内部压力启动自主研发发动机项目；两年后800cc双缸和450cc四缸发动机相继点火成功，凯越从“组装厂”变为掌握核心技术的整车企业。[s2]
  - EN: In 2019, the annual sales volume of Excelle 500X exceeded 30,000 units and the company achieved profitability. Zhang Xue started an independent research and development engine project despite internal pressure. Two years later, the 800cc twin-cylinder and 450cc four-cylinder engines were successfully ignited, and Excelle changed from an "assembly factory" to a complete vehicle company that masters core technologies. [s2]
- **2022-09** 凯越450Rally达喀尔竞技版国内发布 / Excelle 450Rally Dakar competition version released in China
  - 2022年9月13日，凯越450Rally Factory Edition（竞技版）与Regular Edition（民用版）在国内发布，为出征达喀尔拉力赛做准备；这款赛车的研发准备历时约三年。[s10]
  - EN: On September 13, 2022, the Excelle 450Rally Factory Edition (competition version) and Regular Edition (civilian version) were released in China in preparation for the Dakar Rally; the development and preparation of this racing car took about three years. [s10]
- **2023-01** 率凯越车队完赛达喀尔，中国厂商零的突破 / Led the Excelle Racing Team to finish the Dakar, a breakthrough for a Chinese manufacturer
  - 2023年1月，张雪率凯越拉力车队携三台450Rally赛车参加达喀尔拉力赛摩托车组，方明集、邓连松、苏尼尔三名中国车手全部完赛（苏尼尔总排名第46、邓连松第67、方明集第77）；这是达喀尔44年历史上首次出现中国厂商+中国车队+中国车手+中国赛车的组合，赛事组委会对凯越进行高频专访。[s10][s11][s12]
  - EN: In January 2023, Zhang Xue led the Excelle Rally Team to participate in the motorcycle category of the Dakar Rally with three 450Rally racing cars. The three Chinese riders Fang Mingji, Deng Liansong, and Sunil all finished the race (Sunil ranked 46th overall, Deng Liansong 67th, and Fang Mingji 77th); this is the first time in the 44-year history of Dakar that a combination of Chinese manufacturers + Chinese teams + Chinese riders + Chinese racing cars has appeared. The event organizing committee conducted high-frequency exclusive interviews with Excelle. [s10] [s11] [s12]
- **2023** 800X、450RR上市，分获细分市场销量冠军 / 800X and 450RR were launched and won the sales championship in each market segment.
  - 2023年，搭载自研发动机的凯越800X（799cc双缸ADV，国内首创中置油箱）和450RR（443cc直列四缸仿赛，官方称4万元以内首款中等排量四缸自研仿赛）相继上市，双双成为各自细分市场的销量冠军。[s2][s13][s23]
  - EN: In 2023, the Excelle 800X (799cc twin-cylinder ADV, the first domestic mid-mounted fuel tank) and 450RR (443cc inline four-cylinder imitation, officially the first medium-displacement four-cylinder self-developed imitation under 40,000 yuan) equipped with self-developed engines were launched one after another, and both became the sales champions in their respective market segments. [s2] [s13] [s23]
- **2023-05** 与当年记者重逢，追车视频全网走红 / Reunited with the reporter from the past, the car chase video became popular all over the Internet
  - 2023年5月，湖南卫视《晚间》前记者易军的同事在新疆达喀尔赛场遇见张雪，帮两人重新联系上；易军将保存多年的冒雨追车视频原片发给张雪，陈星伊发布到抖音后火出摩托车圈，6月8日“张雪的机车”账号上传该视频并长期置顶，点赞逾50万。[s2]
  - EN: In May 2023, a colleague of Yi Jun, a former Hunan TV "Evening" reporter, met Zhang Xue at the Xinjiang Dakar race and helped the two reconnect; Yi Jun sent the original video of chasing a car in the rain that had been saved for many years to Zhang Xue. Chen Xingyi became popular in the motorcycle circle after posting it on Douyin. On June 8, the "Zhang Xue's Motorcycle" account uploaded the video and pinned it to the top for a long time, with more than 500,000 likes. [s2]
- **2024-03** 因三缸发动机路线分歧裸辞离开凯越 / Due to differences in the three-cylinder engine route, he resigned and left Excelue.
  - 张雪坚持投入巨资自研高性能三缸发动机，董事会出于稳健经营考虑否决；他提出“个人借1000万来做、成了成果归公司、败了自己扛”仍被拒。2024年3月，张雪在朋友圈宣布“裸辞”，手写辞职信“经谨慎思考，本人决定辞职，去追求我的星辰大海。未来是朋友，也是对手，江湖再见”，放弃所持凯越股份。[s2][s3][s1]
  - EN: Zhang Xue insisted on investing huge sums of money to self-develop high-performance three-cylinder engines, but the board of directors vetoed it for the sake of sound business operations. He proposed that "I personally borrow 10 million to do it, and the results will be returned to the company, and if it fails, I will bear it myself." It was still rejected. In March 2024, Zhang Xue announced her "naked resignation" in her circle of friends and wrote a handwritten resignation letter, "After careful consideration, I have decided to resign to pursue my career in the stars and the sea. We are friends and opponents in the future, see you in the world." She gave up her shares in Excelle. [s2] [s3] [s1]
- **2024-04** 在重庆两江新区创立张雪机车 / Founded Zhangxue Motorcycle in Liangjiang New District, Chongqing
  - 2024年4月，张雪抵押个人房产筹资，在重庆两江新区注册成立重庆张雪机车工业有限公司，以自己的名字创立“张雪机车”（ZXMOTO）品牌，任品牌创始人兼总设计师；他解释以个人名字命名是为表示一干到底的决心。[s3][s1][s7]
  - EN: In April 2024, Zhang Xue mortgaged his personal real estate to raise funds, registered and established Chongqing Zhang Xue Motorcycle Industry Co., Ltd. in Liangjiang New District, Chongqing, created the "Zhang Xue Motorcycle" (ZXMOTO) brand in his own name, and served as the brand founder and chief designer; he explained that naming it with his personal name was to express his determination to work hard to the end. [s3] [s1] [s7]
- **2024-07** 成立三个月获高信资本2000万天使轮 / Received 20 million angel round from Gaoxin Capital three months after establishment
  - 张雪机车成立仅三个月，2024年7月获高信资本旗下基金2000万元独家天使轮投资，投后估值约1亿元、持股20%；此后张雪以约2亿元估值回购其中10%股份用于核心高管与员工持股激励，高信持股稀释至10%。[s17][s18][s19]
  - EN: Zhang Xue Motorcycle was only established three months ago. In July 2024, it received an exclusive angel round investment of 20 million yuan from Gaoxin Capital's fund. The post-investment valuation was about 100 million yuan and it held a 20% stake. Zhang Xue later repurchased 10% of the shares at a valuation of about 200 million yuan for stock ownership incentives for core executives and employees, and Gaoxin's shareholding was diluted to 10%. [s17] [s18] [s19]
- **2025-01** 张雪机车登上总台蛇年春晚重庆分会场 / Zhang Xue's motorcycle boarded the main stage at the Chongqing branch of the Year of the Snake Spring Festival Gala
  - 2025年中央广播电视总台蛇年春晚重庆分会场，张雪机车驶过千厮门大桥，成为城市产业名片的展示元素之一。[s5]
  - EN: At the Chongqing branch of the China Central Radio and Television Station's Year of the Snake Spring Festival Gala in 2025, Zhang Xue's motorcycle drove across the Qiansimen Bridge and became one of the display elements of the city's industrial business card. [s5]
- **2025-03** 首款车型500RR上市即爆款 / The first model 500RR was launched and became an instant hit
  - 2025年3月，张雪机车首款车型500RR如期上市（470cc直列四缸、85匹马力、整备质量168kg、零百加速3.4秒），凭借张雪个人IP与产品力迅速成为爆款；因新品牌3C认证未下，早期曾与重庆本地品牌“旅狼”进行资质合作。[s2][s8][s25]
  - EN: In March 2025, Zhang Xue’s first motorcycle model, the 500RR, was launched as scheduled (470cc inline four-cylinder, 85 horsepower, curb weight of 168kg, acceleration from 0 to 0-0 in 3.4 seconds). It quickly became a hit with Zhang Xue’s personal IP and product strength; because the new brand 3C certification has not yet been obtained, it had early cooperation with Chongqing’s local brand “Lvlang” for qualifications. [s2] [s8] [s25]
- **2025** 营收约7亿元，研发投入6958万元，亏损2278万 / Revenue was approximately 700 million yuan, R&D investment was 69.58 million yuan, and loss was 22.78 million yuan.
  - 张雪机车2025年销售额约7.5亿元（另有6.7亿元口径），研发投入6958万元、占比约9.33%，全年亏损2278万元；最艰难时账上无钱发工资，张雪向朋友、同行、供应商一笔笔凑了700万元把工资发出。[s3][s2][s19]
  - EN: Zhang Xue's motorcycle sales in 2025 will be about 750 million yuan (another 670 million yuan), with R&D investment of 69.58 million yuan, accounting for about 9.33%, and a loss of 22.78 million yuan for the year. At the most difficult time, there was no money in the account to pay wages, so Zhang Xue raised 7 million yuan from friends, peers, and suppliers to pay out wages. [s3] [s2] [s19]
- **2026-01** 获浙创投9000万元A轮融资 / Obtained 90 million yuan in Series A financing from Zhejiang Venture Capital
  - 2025年12月底浙江国资背景的浙创投内部通过投资决策，2026年1月（工商/公开口径亦记为3月）浙创投通过旗下两只基金合计投资9000万元，A轮投后估值约10.9亿元；浙创投方面称打动他们的是张雪早年“蒙眼组装发动机”视频所体现的极致专业能力。[s1][s3][s19]
  - EN: At the end of December 2025, Zhejiang Venture Capital, which has a state-owned background in Zhejiang, passed the investment decision internally. In January 2026 (the industrial and commercial/public caliber is also recorded as March), Zhejiang Venture Capital invested a total of 90 million yuan through its two funds, and the post-A round investment valuation was about 1.09 billion yuan; Zhejiang Venture Capital said that what impressed them was the ultimate professional ability reflected in Zhang Xue's video of "Blindfolded Assembling an Engine" in his early years. [s1] [s3] [s19]
- **2026-03-21** 2026款500RR与三缸820RR系列上市 / 2026 500RR and three-cylinder 820RR series launched
  - 2026年3月21日，张雪机车发布2026款500RR（双摇臂版29980元、单摇臂版33680元）与全新820RR系列（RR版43800元、RR-R版61980元）；820RR搭载818.8cc直列三缸发动机，最大马力135匹、整备质量193kg、零百加速2.81秒，排量正好卡在WSBK三缸819cc赛事上限内。[s15][s14][s24]
  - EN: On March 21, 2026, Zhang Xue Motorcycle released the 2026 500RR (double-arm version 29,980 yuan, single-rocker version 33,680 yuan) and the new 820RR series (RR version 43,800 yuan, RR-R version 619 80 yuan); 820RR is equipped with an 818.8cc inline three-cylinder engine with a maximum horsepower of 135 horsepower, a curb weight of 193kg, and acceleration from zero to zero in 2.81 seconds. The displacement is just within the upper limit of the WSBK three-cylinder 819cc competition. [s15] [s14] [s24]
- **2026-03-28** WSBK葡萄牙站SSP组别两回合连夺双冠 / WSBK Portugal station SSP category won double championships in two rounds
  - 2026年3月28日、29日，世界超级摩托车锦标赛（WSBK）葡萄牙站波尔蒂芒赛道，法国车手瓦伦丁·德比斯驾驶53号张雪机车820RR-RS赛车，在SSP（中量级）组别第一回合以领先近4秒（官方计时3.685秒）夺冠、第二回合在失误掉到第三后反超两台雅马哈再夺冠军，实现两连胜；这是中国摩托车品牌首次在该组别分站夺冠，打破杜卡迪、雅马哈等欧美日品牌长期垄断。[s5][s1][s3]
  - EN: On March 28 and 29, 2026, at the Portimão Circuit of the World Superbike Championship (WSBK) in Portugal, French rider Valentin Debis drove the No. 53 Zhang Xue Motorcycle 820RR-RS racing car and won the first round of the SSP (middleweight) category. He won the championship with a lead of nearly 4 seconds (official time: 3.685 seconds). In the second round, after making a mistake and falling to third place, he overtook two Yamaha and won the championship again, achieving two consecutive victories. This is the first time that a Chinese motorcycle brand has won the championship in this category, breaking the long-term monopoly of European, American and Japanese brands such as Ducati and Yamaha. [s5] [s1] [s3]
- **2026-03** 订单100小时破5500台，重庆批200亩工业用地 / Orders exceeded 5,500 units in 100 hours, and Chongqing approved 200 acres of industrial land
  - 夺冠后张雪机车订单爆发，100小时内突破5500台，2026年4月海外订单规模相当于此前一整年；重庆市政府当即批给200亩工业用地，企业在两江新区建设年产50万辆的现代化研发生产基地，一期规划年产10万辆、计划2027年满产。[s2][s19]
  - EN: After winning the championship, Zhang Xue's motorcycle orders exploded, exceeding 5,500 units in 100 hours. The scale of overseas orders in April 2026 was equivalent to the previous year; the Chongqing Municipal Government immediately granted 200 acres of industrial land, and the company built a modern R&D and production base with an annual output of 500,000 vehicles in Liangjiang New District. The first phase plans to produce 100,000 vehicles per year and is scheduled to reach full production in 2027. [s2] [s19]
- **2026-04-03** 与严凯公开握手言和 / Shake hands with Yan Kai publicly and make peace
  - 2026年4月3日晚，张雪与凯越机车创始人严凯在餐桌旁握手、互相祝福夺冠；张雪称“内心还是很感谢严总的，我们共同创建凯越，那个时候如果你不拿钱出来，我根本就没有机会”，并祝福凯越450车型早日夺冠。此前凯越门店直播间标题引发争议，凯越于4月1日晚道歉，称从未否定张雪曾是凯越机车的灵魂。[s6]
  - EN: On the evening of April 3, 2026, Zhang Xue and Yan Kai, the founder of Excelle Motorcycles, shook hands at the dining table and wished each other the championship. Zhang Xue said, "I am still very grateful to Mr. Yan. We jointly created Excelle. If you didn't come up with the money at that time, I would have no chance at all." She also wished the Excelle 450 model to win the championship as soon as possible. Previously, the title of the live broadcast room of the Excelle store caused controversy. Excelle apologized on the evening of April 1, saying that it had never denied that Zhang Xue was the soul of Excelle motorcycles. [s6]
- **2026-05** 卸任西藏凯越科技重庆分公司负责人 / Resigned as head of Tibet Kaiyue Technology Chongqing Branch
  - 2026年5月底，西藏凯越科技有限公司重庆分公司完成工商备案调整，负责人由张雪变更为唐君；至此张雪在职企业中已无一家字号带“凯越”，其从凯越相关经营主体全面抽身。[s9]
  - EN: At the end of May 2026, the Chongqing Branch of Tibet Kaiyue Technology Co., Ltd. completed the industrial and commercial registration adjustment, and the person in charge was changed from Zhang Xue to Tang Jun; so far, none of the companies where Zhang Xue works has a brand name with "Kaiyue", and he has completely withdrawn from Kaiyue's related business entities. [s9]
- **2026-08** 获红杉中国1.5亿元独家投资，估值60亿 / Received an exclusive investment of 150 million yuan from Sequoia China, with a valuation of 6 billion yuan
  - 2026年8月，张雪机车完成新一轮融资，红杉中国独家出资1.5亿元，投后估值达60亿元，较3月A轮10.9亿元估值不到半年上涨约5倍；公司2026年营收预期25亿—30亿元，单月机车交付量已突破1万台，2026年研发预算提升至1.35亿元。[s19][s16]
  - EN: In August 2026, Zhang Xue Motorcycle completed a new round of financing. Sequoia China exclusively invested 150 million yuan, and its post-investment valuation reached 6 billion yuan, which is about five times higher than the 1.09 billion yuan valuation of the March A round in less than half a year. The company's revenue in 2026 is expected to be 2.5 billion to 3 billion yuan, and the monthly delivery volume of motorcycles has exceeded 10,000 units. The research and development budget in 2026 has been increased to 135 million yuan. [s19] [s16]
- **2026-09-04** 以车手身份征战2026中国大海道拉力赛 / Competing as a driver in the 2026 China Dahai Road Rally
  - 2026年9月4日至11日，2026中国大海道（国际）摩托越野拉力赛在新疆哈密、吐鲁番举行，总里程约2500公里、特殊赛段1300公里；张雪作为张雪机车赛车队车手亲自参赛，与邓连松及奥地利车手托比亚斯·埃布斯特组队，位列A组（国家组）。此前他已于2026年3月官宣启动达喀尔筹备，目标2027年出征。[s22][s8]
  - EN: From September 4 to 11, 2026, the 2026 China Dahai Road (International) Motorcycle Cross-Country Rally was held in Hami and Turpan, Xinjiang, with a total mileage of approximately 2,500 kilometers and a special stage of 1,300 kilometers; Zhang Xue personally participated as a driver of the Zhang Xue Motorcycle Racing Team, forming a team with Deng Liansong and Austrian driver Tobias Ebst, ranking in Group A (National Group). Previously, he had officially announced to start preparations for Dakar in March 2026, aiming to set off in 2027. [s22] [s8]

## 常问问答 FAQ

**Q1: 张雪是谁？他和凯越摩托、张雪机车是什么关系？**

A: 张雪，1987年生于湖南怀化农村，是中国摩托车制造领域的创业者。他早年做过修车学徒、职业车队特技车手兼机械师，2009—2012年在浙江阿波罗摩托车厂掌握整车研发制造全流程，2013年赴重庆创业。2017年8月，他与投资人严凯等人共同创立西藏凯越实业有限公司（品牌“珠峰凯越”，英文Kove），以技术入股持股37.05%并任总经理，主导推出500X、800X、450RR等车型，2023年率凯越车队成为首支完赛达喀尔拉力赛的中国厂商车队。2024年3月因三缸发动机自研路线分歧辞职、放弃凯越股份，同年4月在重庆两江新区创立重庆张雪机车工业有限公司（品牌“张雪机车/ZXMOTO”），任创始人兼总设计师。

**Q1 (EN): Who is Zhang Xue? What is his relationship with Excelle Motorcycles and Zhang Xue Motorcycles?**

A: Zhang Xue, born in 1987 in rural Huaihua, Hunan, is an entrepreneur in the motorcycle manufacturing field in China. In his early years, he worked as a motorcycle repair apprentice, professional team stunt driver and mechanic. From 2009 to 2012, he mastered the entire vehicle R&D and manufacturing process at Zhejiang Apollo Motorcycle Factory. In 2013, he went to Chongqing to start a business. In August 2017, he co-founded Tibet Kaiyue Industrial Co., Ltd. (brand "Everest Kailei", Kove in English) with investor Yan Kai and others. He invested 37.05% of the shares with technology and served as general manager. He led the launch of 500X, 800X, 450RR and other models. In 2023, he led the Excelle team to become the first Chinese manufacturer team to complete the Dakar Rally. In March 2024, he resigned and gave up his shares in Excelle due to differences in the three-cylinder engine self-development route. In April of the same year, he founded Chongqing Zhangxue Motorcycle Industry Co., Ltd. (brand "Zhangxue Motorcycle/ZXMOTO") in Chongqing Liangjiang New District and served as the founder and chief designer.

**Q2: 张雪为什么离开凯越机车？**

A: 核心分歧是三缸高性能发动机自研项目。张雪坚持投入巨资自研三缸发动机（WSBK规则下三缸排量上限819cc，比四缸600cc有219cc天然优势），董事会和投资人严凯出于稳健经营、担心烧钱周期长回报不清而否决；张雪提出“个人借1000万来做、成了成果归公司、败了自己扛”仍被拒。2024年3月他手写辞职信“去追求我的星辰大海，未来是朋友，也是对手，江湖再见”，放弃所持凯越股份离开。2026年4月3日，张雪与严凯公开握手言和、互相祝福。

**Q2 (EN): Why did Zhang Xue leave Excelle Motorcycle?**

A: The core difference is the self-development project of the three-cylinder high-performance engine. Zhang Xue insisted on investing heavily in self-developed three-cylinder engines (the upper limit of the three-cylinder displacement under WSBK regulations is 819cc, which has a natural advantage of 219cc over the four-cylinder 600cc). The board of directors and investor Yan Kai objected due to stable operations and concerns about long money-burning cycles and unclear returns; Zhang Xue's proposal to "borrow 10 million personally to do it, and return the results to the company if it succeeds, and bear the responsibility on its own if it fails" was still rejected. In March 2024, he wrote a handwritten resignation letter, "I will pursue my career in the stars and the sea. I will be my friend and my opponent in the future. See you again in the world." He gave up his shares in Excelle and left. On April 3, 2026, Zhang Xue and Yan Kai publicly shook hands and blessed each other.

**Q3: 张雪机车在WSBK夺冠是怎么回事？**

A: 2026年3月28日、29日，世界超级摩托车锦标赛（WSBK）葡萄牙站波尔蒂芒赛道，法国车手瓦伦丁·德比斯驾驶张雪机车53号820RR-RS赛车，在SSP（中量级）组别第一回合以领先近4秒（3.685秒）夺冠、第二回合失误掉到第三后反超两台雅马哈再夺冠，实现两连胜。这是中国摩托车品牌首次在WSBK该组别分站夺冠，打破杜卡迪、雅马哈等欧美日品牌长期垄断。赛车搭载张雪机车自研818.8cc直列三缸发动机，核心部件与整车调校均自主国产化。

**Q3 (EN): What happened when Zhang Xue Motorcycle won the championship in WSBK?**

A: On March 28 and 29, 2026, at the Portimão Circuit in the Portuguese station of the World Superbike Championship (WSBK), French rider Valentin Debis drove the No. 53 Zhang Xue Motorcycle 820RR-RS and won the SSP (middleweight) class with a lead of nearly 4 seconds (3.685 seconds) in the first round. After a mistake in the second round, he fell to third and overtook two Yamaha to win again, achieving two consecutive victories. This is the first time a Chinese motorcycle brand has won the WSBK category, breaking the long-term monopoly of European, American and Japanese brands such as Ducati and Yamaha. The racing car is equipped with a self-developed 818.8cc inline three-cylinder engine developed by Zhang Xue Motorcycle, and the core components and vehicle tuning are all domestically produced.

**Q4: 820RR和500RR是什么车？价格和参数如何？**

A: 2026年3月21日张雪机车发布两款新车：2026款500RR（470cc直列四缸、85匹、整备168kg、零百3.4秒）双摇臂版29980元、单摇臂版33680元；全新820RR搭载818.8cc直列三缸发动机，最大马力135匹、整备193kg、零百2.81秒，RR版售价43800元、RR-R版61980元，配全铝合金铸造车架、六轴IMU、弯道ABS、双向快排等。因马力过猛，官方规定驾龄不满一年者禁止购买820RR。

**Q4 (EN): What kind of cars are 820RR and 500RR? What are the prices and parameters?**

A: On March 21, 2026, Zhang Xue Motorcycle released two new models: 2026 500RR (470cc inline four-cylinder, 85 horsepower, curb weight 168kg, 0/100 3.4 seconds) double rocker version 29,980 yuan, single rocker version 33,680 yuan; the new 820RR is equipped with It has an 818.8cc inline three-cylinder engine with a maximum horsepower of 135 horsepower, a curb weight of 193kg, and a 0-100 seconds of 2.81 seconds. The RR version is priced at 43,800 yuan and the RR-R version is 61,980 yuan. It is equipped with an all-aluminum alloy cast frame, six-axis IMU, cornering ABS, two-way quick-shift, etc. Due to excessive horsepower, official regulations stipulate that those with less than one year of driving experience are prohibited from purchasing the 820RR.

**Q5: 张雪机车的融资和估值情况如何？**

A: 张雪机车2024年4月成立，三个月后即2024年7月获高信资本2000万元天使轮独家投资，投后估值约1亿元、持股20%（后张雪回购10%股份用于员工激励，高信持股降至10%）；2026年1月（公开报道亦有3月口径）获浙江国资浙创投旗下两只基金合计9000万元A轮投资，投后估值约10.9亿元；2026年8月获红杉中国独家1.5亿元投资，投后估值达60亿元。高信资本曹斌称按最新估值其天使轮账面回报约60倍。

**Q5 (EN): What is the financing and valuation situation of Zhang Xue Motorcycle?**

A: Zhang Xue Motorcycle was established in April 2024. Three months later, in July 2024, it received an exclusive angel round investment of 20 million yuan from Gaoxin Capital, with a post-investment valuation of approximately 100 million yuan and a 20% stake (Zhang Xue later repurchased 10% of the shares for employee incentives, and Gaoxin’s shareholding was reduced to 10%); 2 In January 2026 (public reports are also based on March), it received a total of 90 million yuan in Series A investment from two funds of Zhejiang State-owned Zhejiang Venture Capital, with a post-investment valuation of approximately 1.09 billion yuan; in August 2026, it received an exclusive investment of 150 million yuan from Sequoia China, with a post-investment valuation of 6 billion yuan. Gaoxin Capital Cao Bin said that based on the latest valuation, the book return of its angel round is about 60 times.

**Q6: 凯越车队2023年达喀尔拉力赛取得了什么成绩？**

A: 2023年1月，张雪率凯越拉力车队三台450Rally赛车参加达喀尔拉力赛摩托车组，苏尼尔（总第46名）、邓连松（第67名）、方明集（第77名）三名中国车手全部完赛。这是达喀尔44年历史上首次出现“中国厂商+中国车队+中国车手+中国赛车”的组合，赛事组委会对凯越进行约两天一次的高频专访。该届摩托车组124人参赛、仅80人完赛，淘汰率超35%。

**Q6 (EN): What results did Excelle Racing Team achieve in the 2023 Dakar Rally?**

A: In January 2023, Zhang Xue led three 450Rally racing cars of the Excelle Rally Team to participate in the motorcycle category of the Dakar Rally. Three Chinese riders, Sunil (46th overall), Deng Liansong (67th), and Fang Mingji (77th), all finished the race. This is the first time in the 44-year history of Dakar that the combination of "Chinese manufacturers + Chinese teams + Chinese drivers + Chinese racing cars" has appeared. The event organizing committee conducts high-frequency exclusive interviews with Excelle about once every two days. There were 124 people participating in the motorcycle group, and only 80 people finished the race, with an elimination rate of over 35%.

**Q7: 张雪机车经营状况怎么样？盈利了吗？**

A: 据公开报道，张雪机车2025年销售额约7.5亿元（另有6.7亿元口径），研发投入6958万元、占比约9.33%，全年亏损2278万元；最困难时张雪曾四处凑钱700万元发工资。张雪曾表示销售额15亿元是盈亏平衡点、20亿元可实现盈利。2026年夺冠后订单100小时破5500台，公司全年营收预期25亿—30亿元，单月交付突破1万台，2026年研发预算提升至1.35亿元，并在重庆两江新区开建年产50万辆基地（一期10万辆、计划2027年满产）。

**Q7 (EN): How is the business situation of Zhang Xue Motorcycle? Is it profitable?**

A: According to public reports, Zhang Xue's motorcycle sales in 2025 will be about 750 million yuan (another 670 million yuan), with an investment in R&D of 69.58 million yuan, accounting for about 9.33%, and a loss of 22.78 million yuan for the year. In the most difficult time, Zhang Xue scraped together 7 million yuan to pay wages. Zhang Xue once said that sales of 1.5 billion yuan is the break-even point and 2 billion yuan can achieve profitability. After winning the championship in 2026, orders will exceed 5,500 units per 100 hours. The company's annual revenue is expected to be 2.5 billion to 3 billion yuan, and monthly deliveries will exceed 10,000 units. The R&D budget will be increased to 135 million yuan in 2026, and an annual production base of 500,000 vehicles will be built in Chongqing Liangjiang New District (100,000 vehicles in the first phase, full production planned in 2027).

**Q8: 张雪早年是干什么的？真的追过电视台采访车吗？**

A: 属实。张雪1987年生于湖南怀化山村，14岁初中毕业后进摩托车修理铺当学徒，17岁开修车行。2006年10月，19岁的他为争取上电视展示车技、进而进入职业车队的机会，在怀化山路上冒雨骑行100多公里追随湖南卫视《晚间》栏目采访车，最终打动记者获得补拍；节目播出后他加入职业越野车队任特技车手兼机械师。这段视频2023年由当事记者易军重新提供给张雪夫妇，在抖音发布后点赞逾50万、火出圈。

**Q8 (EN): What did Zhang Xue do in his early years? Have you ever really chased a TV station interview car?**

A: Zhang Xue was born in a mountain village in Huaihua, Hunan in 1987. After graduating from junior high school at the age of 14, he entered a motorcycle repair shop as an apprentice and opened a repair shop at the age of 17. In October 2006, at the age of 19, he rode more than 100 kilometers in the rain on Huaihua Mountain Road to follow the interview car of Hunan Satellite TV's "Evening" column in order to gain the opportunity to show his driving skills on TV and then join a professional team. After the show was broadcast, he joined the professional cross-country team as a stunt driver and mechanic. This video was re-provided to Zhang Xue and his wife by the reporter Yi Jun in 2023. After it was released on Douyin, it received more than 500,000 likes and became popular.

**Q9: 张雪的梦想和下一步计划是什么？**

A: 张雪为张雪机车定下的目标是十年内跻身全球摩托车品牌前十，用顶级赛事验证技术、用赛道成绩定义全球化品牌。具体计划包括：2027年以张雪机车名义出征达喀尔拉力赛（2026年3月已官宣筹备）、2027年推出电动摩托车新品、研发1000cc大排量发动机并计划2028年参加MotoGP、未来建立赛车学校培养中国年轻车手。他说希望“在人们的意识里，不再有进口车和国产车的区别……我就是国际一线品牌”。

**Q9 (EN): What is Zhang Xue’s dream and next plan?**

A: Zhang Xue’s goal for Zhang Xue Motorcycles is to become one of the top ten global motorcycle brands within ten years, to use top events to verify technology and to use track results to define a global brand. Specific plans include: participating in the Dakar Rally in the name of Zhang Xue Motorcycles in 2027 (preparations were officially announced in March 2026), launching new electric motorcycle products in 2027, developing a 1000cc large-displacement engine and planning to participate in MotoGP in 2028, and establishing a racing school to train young Chinese riders in the future. He said he hopes that "in people's consciousness, there will no longer be a distinction between imported cars and domestically produced cars... I am an international first-tier brand."

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本档案机器版由亚洲封面人物官网自动生成：https://coverfigure.com ｜ 永久档案：https://coverfigure.com/acf/ACF-00-00138/geju ｜ 生成时间 Generated：2026-09-11 00:42